DMNews Digital Insider: Social media gets bigger piece of traditional DM spend

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February 2, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Inside Digital Social media gaining on traditional marketing Chantal Todé Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media. That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in new online community and networking tools in the next year.   Latest News Benjamin Moore touches up its e-commerce presence Nathan Golia Benjamin Moore launched an e-commerce site February 1 on which consumers can order custom paint products directly from the manufacturer. The portal features a product-finder, color samples, a blog and pages for architects and designers, as well as contractors.   Statlistics, Merkle partner on mobile lead-gen program for print ads Nathan Golia Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.   Times Co. appoints staff for paid Web model Brand Republic Staff The New York Times Co. has made a series of staff changes for its Web site as part of its move to implement a paid content metered model in 2011.   ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Opinion Using PPC Affiliates to Increase Online Sales Bobbi Leach, general manager, RevenueWire Pay-per-click affiliates can be a big boost to the bottom line. This arrangement can bring you increased sales, often to the tune of 10 times the amount of traffic you're currently getting, and boost your conversion rates by a factor of 2 to 3 X. Expert affiliates use PPC to drive highly-qualified traffic to your product or service landing pages, generating increased sales and higher conversion rates.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions Melissa Mackey, online marketing coordinator, Fluency Media In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Brands starting CRM efforts at Super Bowl, MenuPages releases iPhone app

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February 1, 2010 Check out DMNews on your smartphone Today's News Brands kick off CRM at big game Dianna Dilworth Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing. Coca Cola Co., Denny's and Monster.com are three major marketers that will take this direct marketing approach.   MenuPages.com has a new iPhone app Dianna Dilworth New York Media, the publisher of New York magazine, is targeting hungry mobile users with the launch of a new iPhone app version of MenuPages.com. The free app, which launched January 28, includes listings for more than 30,000 restaurants in all eight US markets covered by the Web site: New York City, Boston, Chicago, Los Angeles, Philadelphia, San Francisco, South Florida and Washington, DC.   Marketers wary of NRF forecast's true meaning Kevin McKeefery Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week. Despite the upbeat outlook, multichannel retailers say they are approaching this year with guarded optimism.   QCI Direct awards Belardi/Ostroy list management QCI Direct, whose catalogs include Home Trends, Picket Fence and Sleep Solutions, awarded Belardi/Ostroy management of its lists effective February 1. The former manager was Catalyst Direct Marketing.   From the print edition ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Pillars of the Earth-friendly Chantal Todé Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. In response, marketers are trying to promote sustainability messages that are meaningful to consumers, economical and effective at driving immediate sales.   Advertisement: Today's lists and databases Active Moms, Dads and Toddlers Active Moms, Dads and Toddlers - eTarget Media - Description: The Active Moms, Dads and Toddlers file is comprised of high energy households due to the presence of active toddlers. These parents spend their days chasing around the little ones who range in age from two to four years old.   Motley Fool Email Masterfile Motley Fool Email Masterfile - MetaResponse Group - Description: The Motley Fool Email Masterfile is an unduplicated source of active subscribers, buyers, and prospects to one or more investment publications published by The Motley Fool.   Proper Health Supplement Buyers Proper Health Supplement Buyers - Macromark, Inc. - Description: The buyers on this list are more than ready to give nature a try and avoid the many complexities and sometimes dangerous side effects associated with the pharmaceuticals available. Their knowledge of the latest news and breakthroughs in medicine and neutraceuticals have led them to become Proper Health buyers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Credit card direct mail increases, A&F hires Digby for mobile

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January 29, 2010 Check out DMNews on your smartphone Advertisement How to Combat Shopping Cart Abandonment And Inspire Trust in Your Web site Download this free whitepaper from TRUSTe to find out: • Why shoppers abandon the checkout process • Best practices for privacy policy required by state laws • Easy ways to create an attractive Web site for great customer relationships Today's News Credit card direct mail up in Q4 2009: Mintel Frank Washkuch Credit card-related direct mail volume jumped during last year's fourth quarter. It was the first increase in three years, although the total amount of credit card mail pieces pails in comparison to pre-recession amounts, according to research from Mintel Corporation released January 28.   Abercrombie & Fitch hires Digby to manage mobile commerce sites Dianna Dilworth Abercrombie & Fitch has hired mobile services firm Digby to build, manage and operate mobile storefronts for its Abercrombie & Fitch and Hollister Co. brands.   Click fraud up during Q4 2009: Click Forensics Frank Washkuch The rate of click fraud, the practice of a program or computer script imitating a person to click on a Web advertisement among normal clicks, rose to 15.3% during the fourth quarter of last year. It was 14.1% during the previous quarter, according to data released by Click Forensics Inc.   GlaserDirect awarded instrument buyers list Nathan Golia ZZounds.com awarded GlaserDirect management of its buyer file on January 28. This file contains buyers of musical instruments and audio products from zZounds.com.   From the print edition Google, Apple battle for mobile dominance Dianna Dilworth Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.   Brands look to Facebook earlier in campaign development Mary Elizabeth Hurn Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for increased engagement in the past year.   Advertisement: Today's lists and databases ResumeBucket.com Job Seekers New list — ResumeBucket.com Job Seekers — Interactive Marketing Solutions — This file contains people who upload their resumes to a job search site, ResumeBucket.com. Suggested usage includes business opportunities and work at home offers, headhunters, continuing education, employment agencies, cash advance offers and credit.   Breast Cancer Awareness Donors New list — Breast Cancer Awareness Donors — The List Experts — This file contains people who have donated an average of $60 to obtain the End Breast Cancer license plate for their vehicle.   Your Baby Can New list — Your Baby Can — Meling & Associates — This file contains primarily female parents or grandparents, who spend an average of $243 on early development systems for infants and toddlers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Marketers still missing opportunities with loyalty programs

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January 28, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now News Marketers still missing opportunities with loyalty programs: Survey Mary Elizabeth Hurn The use of loyalty programs is on the rise, but marketers still aren't connecting to their most valuable customers as well as they could be, according to a study released January 25 by the Chief Marketing Officer Council.   American Express launches loyalty consultancy Nathan Golia American Express has launched LoyaltyEdgeSM, a practice area that will help the company's corporate clients develop or enhance loyalty programs. Delta Air Lines is the first client of the unit, which was announced January 22.   Valassis to manage list in house Nathan Golia Valassis announced January 25 that it will bring management of Valassis Lists products, including its 151 million-universe mailing list, in-house. The file is currently managed by ALC, which will do so until March 5. NFocus Consulting will continue to handle fulfillment and technology for the list.   August named CMO of SharperImage.com Kevin McKeefery Camelot Venture Group, a licensee of Sharper Image, has named former Brookstone executive Steve August SVP and CMO of the e-commerce Web site, SharperImage.com. August will oversee all direct marketing initiatives for the online part of the Sharper Image brand, including CRM, catalog and online efforts.   Column Three things you didn't know Google Analytics could do Deepa Maran, group manager, technical activities, Digital Brand Expressions If you only use Google Analytics to track your website's traffic and measure the impact of your pay-per-click ad campaigns, you may be missing out on some great features that will help increase the effectiveness of your overall marketing efforts. Here are three incredibly useful features of Google Analytics that you ought to know about:   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.