DMNews: Red Robin launching new campaign, Experian QAS enhances education platform

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February 22, 2010 Check out DMNews on your smartphone Today's News Red Robin kicks off campaign Dianna Dilworth Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."   Experian to launch enhanced university CRM program Nathan Golia Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.   CitySide Tickets preps TV campaign Nathan Golia CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.   Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns Dianna Dilworth Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.   Impulse releases Credit Challenged list Impulse Media introduced the Credit Challenged list to the market on February 18. Prospects on this list have joined a club with its own credit card through which they can purchase products, pay them off and rebuild their credit.   From the print edition Tweak your e-mail marketing to include segmented holiday campaigns Susan Tull, VP of marketing, Digital River's BlueHornet division We know that people often make purchasing decisions based on emotion, and Valentine's Day and Mother's Day provide retailers two great opportunities to tap into their customers' emotional side. However, marketers need to make decisions based on data.   Note that as seasons change, so might your demographic, so market accordingly Lewis Goldberg, SVP of brand marketing, 1-800-Flowers As an online retailer, there are certainly changes we make in marketing efforts through the year. For us, it gets a little tricky around Valentine's Day because our target demographic is completely different for that holiday than others throughout the year.   Today's lists and databases Barrister's Directory of Surgeons PCS New list — Barrister's Directory of Surgeons PCS — PCS Mailing List Company — This file surgeons affiliated with medical institutions and community hospitals. The designation has been enhanced and verified through research, including the surgeon's published articles.   Trilogy Premium Donors Enhanced Masterfile - Active Outdoor Lovers New list — Trilogy Premium Donors Enhanced Masterfile - Active Outdoor Lovers — Trilogy Target Solutions — This file contains donors who have responded to a survey and self reported that they lead active lifestyles that include activities such as hiking, running and cycling.   Media One Gamblers Database New list — Media One Gamblers Database — Media One — This file contains gambling pros and gambling enthusiasts who are interested in offers pertaining to the gaming and casino industry. They have an account with a gaming Web site and frequently gamble at casinos.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: USPS revises five-day plan; Microsoft/Yahoo search alliance greenlit

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February 19, 2010 Check out DMNews on your smartphone Today's News Revised USPS five-day delivery plan keeps branches open, some Saturday processing Kate Muth Under its revised plan to cut mail delivery to five days a week, the US Postal Service would eliminate delivery to street addresses and some processing on Saturday, but it would not close post offices. The plan, which has concessions to business mailers, requires Congressional action to be enacted.   Microsoft, Yahoo apply search partnership after US, European approval Dianna Dilworth Microsoft and Yahoo are preparing to implement their search partnership, which gained approval from the US Department of Justice and the European Commission on February 18.   Pepsi Center hires mobile marketing firm, plans text initiatives Mary Elizabeth Hurn Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.   EDeals.com, Valpak partner on printable coupons Mary Elizabeth Hurn Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.   Google hires eBay veteran Tilenius as commerce VP Dianna Dilworth Google has hired eBay veteran Stephanie Tilenius to serve as VP of commerce, a newly created position.   From the print edition Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   A recipe for nonprofit marketing success Janet Granger-Happ, manager of hospital, nonprofit, & education segments, US Mailing, Pitney Bowes The nonprofit arena remains challenging due to the economic environment and pressure that many donors are facing with their finances. Therefore, it is critical that organizations maintain contact with their constituents, spreading good news of their successes and stewardship of donations. The most effective marketing strategy for nonprofits to accomplish this is to focus on solid supporters and reach out to them using a mix of direct mail and electronic communications.   Today's lists and databases GPS World E-Newsletters Active Subscribers New list — GPS World E-Newsletters Active Subscribers — Kroll Direct Marketing — This file contains corporate managers, project and engineering managers, product designers, researchers and systems developers in the business and technology of global navigation positioning.   Progressive Populist New list — Progressive Populist — Direct Communications — This file contains subscribers to The Progressive Populist, an independent newspaper that covers issues of concern to workers, small business owners and small farmers and ranchers. It is printed twice a month, in both e-mail and print editions.   Infomortgage — www.MyDebtStore.com Live Leads New list — Infomortgage — www.MyDebtStore.com Live Leads — Lighthouse List — This file contains consumers who have opted in for a program offering debt settlement and relief. They have gone online and completed a real-time short form asking about their debt amount and credit status.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: VW selects Draftfcb for CRM; new CEOs at Euro, Arnold

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February 18, 2010 Check out DMNews on your smartphone Today's News Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Havas' Euro RSCG, Arnold name CEOs Kevin McKeefery Havas Worldwide agencies Arnold and Euro RSCG both named new CEOs on February 17. Pete Zillig, former president of global brands for Euro RSCG Worldwide, was named co-CEO of Euro RSCG New York. He will replace Andrew Benett, who was named global CEO of sister agency Arnold.   Levy vows to grow Publicis' digital share amid revenue drop Dianna Dilworth Holding company Publicis Groupe reported $6.1 billion in revenue for 2009, representing a 6.5% drop from the year before. However, Maurice Levy, CEO of Publicis, said on a conference call that his company is not backing down from its digital growth goals.   Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Privacy group files FTC complaint about Google Buzz Dianna Dilworth The Electronic Privacy Information Center (EPIC), a consumer privacy advocacy group, has filed a complaint with the Federal Trade Commission about Google Buzz.   Schwedelson named Worldata president, CEO Nathan Golia Worldata has named longtime corporate VP Jay Schwedelson its president and CEO. The 15-year Worldata veteran will oversee the company's strategic direction, operations and new business development.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   From the print edition Showcasing creative solutions Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases Colon Cleansing Trials Just Pay S&H New list — Colon Cleansing Trials Just Pay S&H — Dart Data — This file contains consumers who accepted a 14-day trial of a colon-cleansing product they found online. The file is 65% female; average income is $40,000.   Christian Magazine Subscribers List New list — Christian Magazine Subscribers List — Tri-Media Marketing — This file contains subscribers to Discipleship Journal and Pray magazines.   China—Online Affluent Consumers Email List New e-mail list — China—Online Affluent Consumers Email List — Acton International Ltd. — This list contains high-income adults in China who are active online consumers. It is sourced from permission-based Web sites and strategic partnerships.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Asthma nonprofit launches awareness, treatment PSA during Olympics

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February 18, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn February 17, 2010 The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn February 17, 2010 Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Rogers Communications taps Rosetta as direct AOR Kevin McKeefery February 16, 2010 Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch February 17, 2010 Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   Olympic efforts carry direct torch February 15, 2010 Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.   Sara Lee grows awareness of eco-wheat using social Dianna Dilworth February 15, 2010 Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.   Column Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.