DMNews Email Marketing Weekly: Zinio debuts digital magazine ad platform; Kia is first advertiser

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February 24, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Co-branding promotions can build lists Dianna Dilworth Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.   News Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Opinion Less is the new more: E-mail marketing is social Stephanie Miller, VP, global market development, Return Path The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Fashion retailers set trends in e-mail marketing By Katie Kirkpatrick, senior copywriter and content strategist at T3 In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative group of marketers is focusing on why to buy. Fashion retailers are proving to be trendsetters in more ways than one — they're giving e-mail subscribers a strong point of view.   Lists and Databases List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: RJR picks Q Interactive for acquisition, Zinio kicks off digital mag ads with Kia

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February 24, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Today's News RJ Reynolds names Q Interactive acquisition AOR Kevin McKeefery RJ Reynolds has named Q Interactive its digital agency of record for customer acquisition efforts, according to a statement from the agency.   Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   Fidelity debuts iPhone app Dianna Dilworth Fidelity Investments has released an iPhone app that allows consumers to interact with their brokerage accounts on their mobile phones. The company introduced the app on February 23.   TargetSpot debuts mobile audio ad platform Frank Washkuch TargetSpot, an Internet radio advertising network, launched a mobile audio ad platform on February 23. The company will provide audio advertising on iPhone, Android and Blackberry smartphones.   Negev acquires M2J Negev Direct Marketing acquired M2J, also known as Market2Jews.com, on February 23. Both companies specialize in data and list services for Jewish audiences.   From the print edition Customer chatter for cosmetics Carol Krol E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.   Have mobile ads finally gone mainstream? Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question   Today's lists and databases Active Short Term Loan Recipients New list — Active Short Term Loan Recipients — Dunhill International List Co. — This file contains borrowers who have taken or currently have short term loans against their future paychecks. These employed consumers require quick cash for discretionary and emergency situations. The file is 55% female.   Small Business Club New list — Small Business Club — American Name Services — This file contains entrepreneurs, who have started their own businesses, and paid memberships to increase their knowledge about building and strengthening their credit as well as gaining guidance concerning small business taxes. It is 48% male.   LSL UK New list — LSL UK — JR Direct — This file contains people who have replied to an offer for a parcel pick up offering jewelry.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: E-mail plays major role in spurring sales

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February 23, 2010 Check out DMNews on your smartphone Inside Digital E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Latest News IAB releases updates to its standard terms and conditions, along with other initiatives Dianna Dilworth The IAB is having their annual conference in Carlsbad, CA today and have a number of announcements.   Red Robin kicks off campaign Dianna Dilworth Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."   CitySide Tickets preps TV campaign Nathan Golia CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.   Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns Dianna Dilworth Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.   EDeals.com, Valpak partner on printable coupons Mary Elizabeth Hurn Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.   Opinion What Can Marketers Learn from Dating Sites? Mark Taylor, managing partner, Rosetta Two of the most successful online dating sites -- Perfectmatch.com and Eharmony.com -- have found that matching the deep personalities of their members (rather than simple demographics and product presentation) leads to more relevant introductions and therefore, to more conversions, er, I mean long term relationships. It seems to work. According to a Harris Interactive study, Eharmony.com accounts for 2% of all U.S. marriages. If our personalities reveal the underlying drivers of choice, whether for a life partner or a particular brand, why then are marketers under-employing this crucial piece of the targeting puzzle?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search optimization tips that will put your brand front and center Bill Lan, VP of account development, Efficient Frontier Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Red Cross starts e-mail campaign, Valassis revenue drops

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February 23, 2010 Check out DMNews on your smartphone Today's News Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Valassis FY 2009 revenue falls 5.8% Frank Washkuch Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   From the print edition Don't use holidays as an excuse to flood your customer's inbox Kevin Mabley, SVP, strategic and analytic consulting group, Epsilon Valentine's Day is a favorite holiday for e-mail marketers. Scheduled reminders are highly effective, targeting is fairly easy and e-commerce is the perfect place for last-minute gifts. However, that doesn't give us the right — or the need — to bombard subscribers with unrelenting e-mails with deals and offers until they buy.   Make sure your SEO and SEM are ready for peak seasons and early shoppers Mark Simon, VP of industry relations, Didit With Valentine's Day just finished and Mother's Day just around the corner, now is the time to consider your overall approach to peak shopping seasons, and how you can be better prepared for them in search.   Today's lists and databases Trans-Actual Pet Owners New list — Trans-Actual Pet Owners — Beach List Direct — This file contains pet owners who order products for their dogs, cats, birds and horses through direct mail, the Internet, telemarketing, television and inserts.   Spanish-Speaking Women Who Shop By Mail New list — Spanish-Speaking Women Who Shop By Mail — Focus USA — This file contains Spanish-speaking women who shop by mail. These women are likely to be married. More than 65% have children at home and spend 38% more on children and teen products than the general population.   Centurion's Affluent Online Apparel Buyers New list — Centurion's Affluent Online Apparel Buyers — Centurion Lists — This file contains people who purchase online often through various retailers. All have income over $150,000. These are people compiled from transactional data who have also responded to surveys detailing purchase information on clothing and similar products.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Red Robin launching new campaign, Experian QAS enhances education platform

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February 22, 2010 Check out DMNews on your smartphone Today's News Red Robin kicks off campaign Dianna Dilworth Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."   Experian to launch enhanced university CRM program Nathan Golia Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.   CitySide Tickets preps TV campaign Nathan Golia CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.   Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns Dianna Dilworth Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.   Impulse releases Credit Challenged list Impulse Media introduced the Credit Challenged list to the market on February 18. Prospects on this list have joined a club with its own credit card through which they can purchase products, pay them off and rebuild their credit.   From the print edition Tweak your e-mail marketing to include segmented holiday campaigns Susan Tull, VP of marketing, Digital River's BlueHornet division We know that people often make purchasing decisions based on emotion, and Valentine's Day and Mother's Day provide retailers two great opportunities to tap into their customers' emotional side. However, marketers need to make decisions based on data.   Note that as seasons change, so might your demographic, so market accordingly Lewis Goldberg, SVP of brand marketing, 1-800-Flowers As an online retailer, there are certainly changes we make in marketing efforts through the year. For us, it gets a little tricky around Valentine's Day because our target demographic is completely different for that holiday than others throughout the year.   Today's lists and databases Barrister's Directory of Surgeons PCS New list — Barrister's Directory of Surgeons PCS — PCS Mailing List Company — This file surgeons affiliated with medical institutions and community hospitals. The designation has been enhanced and verified through research, including the surgeon's published articles.   Trilogy Premium Donors Enhanced Masterfile - Active Outdoor Lovers New list — Trilogy Premium Donors Enhanced Masterfile - Active Outdoor Lovers — Trilogy Target Solutions — This file contains donors who have responded to a survey and self reported that they lead active lifestyles that include activities such as hiking, running and cycling.   Media One Gamblers Database New list — Media One Gamblers Database — Media One — This file contains gambling pros and gambling enthusiasts who are interested in offers pertaining to the gaming and casino industry. They have an account with a gaming Web site and frequently gamble at casinos.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.