DMNews: Infogroup sale imminent, Universal promotes 'Repo Man' with mobile

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March 1, 2010 Check out DMNews on your smartphone Today's News Infogroup sale to CCMP Capital imminent: report Nathan Golia, Carol Krol, Frank Washkuch Database giant Infogroup is in final negotiations to be acquired by New York-based equity firm CCMP Capital Advisors, the Omaha World-Herald reported on February 26.   Universal barcode campaign promotes 'Repo Man' Dianna Dilworth Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.   AirWare revamps marketing strategy to include DRTV, paid search Nathan Golia AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in April.   Direct can teach brands lots about engagement Carol Krol During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the Internet. Nielsen Online also said that people who used Facebook while watching the broadcast spent an average of 76 minutes there, and it estimated more than 100,000 messages were Tweeted during the show.   Technology Transfer Tactics awards Bethesda postal, e-mail lists Technology Transfer Tactics awarded Bethesda List Center management of its postal and e-mail lists on February 26. The files contain subscribers to the print Technology Transfer Tactics monthly, as well as the weekly e-mail newsletter Tech Transfer eNews.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Retail partnerships lift travel rut Dianna Dilworth Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.   Academy uses social strategy to get data Mary Elizabeth Hurn The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.   Today's lists and databases EVG Wealth Seminar Attendees New list — EVG Wealth Seminar Attendees — American Name Services — This file contains people who have attended financial education seminars that focus on protecting and increasing wealth. These attendees are highly motivated business opportunity seekers with above average income seeking out new avenues to improve their finances and increase their wealth.   Fresh Start Home Income New list — Fresh Start Home Income — Macromark — This file contains financially motivated individuals who are looking to increase the amount of money they make. They have responded to a direct mail solicitation and have paid $29.99, most often by credit card, to obtain a mailing program and work at home guide. Others requested a free report about the benefits of working at home, mailing letters for established companies. The file is 56% male.   Automation World New list — Automation World — Statlistics — This file contains subscribers to Automation World. The magazine covers automation strategies and applications through editorial including how-to articles and tutorials as well as news on the latest products and technologies.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Insurance mail steady in 2009, Lending Tree parent launching new site

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February 26, 2010 Check out DMNews on your smartphone Today's News Insurance-related direct mail steady in 2009: Mintel Frank Washkuch Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia, a direct marketing intelligence firm.   LendingTree parent to launch multivertical lead-generation site Mary Elizabeth Hurn Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.   Martin picks up Tylenol, Motrin accounts Kevin McKeefery The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.   Saks Fifth Avenue integrated initiative encourages fresh fashion Dianna Dilworth Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.   Amtrak reaches out to black consumers with travel site Mary Elizabeth Hurn Amtrak has launched MyBlackJourney.com, a Web site targeting black consumers. The organization is planning social media outreach to promote the site.   From the print edition Travel marketers boost digital efforts Dianna Dilworth For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases LiveCareer.Com New Mover Database New list — LiveCareer.Com New Mover Database — Net60 — This file contains consumers who have recently moved residence. These individuals are actively seeking information and assistance to change their career, learn new skills or start a new business.   Government Health IT Email Database Email List New list — Government Health IT Email Database Email List — MeritDirect — This file contains subscribers to Government Health IT's print magazine and e-newsletter, which both cover government, technology and health care issues with an eye toward helping health IT decision-makers improve the way health care is managed and delivered.   LSC Mail Presents Opt-In Consumer Email New e-mail list — LSC Mail Presents Opt-In Consumer Email — List Services Corp. — This file contains consumers who have opted in for offers through e-mail. It is updated weekly and is evenly split between men and women.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: E-mail scam targets American Airlines customers

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February 25, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Valassis FY 2009 revenue falls 5.8% Frank Washkuch Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.   Experian to launch enhanced university CRM program Nathan Golia Experian and CedarCrestone have partnered to create an updated version of Experian QAS for Oracle's PeopleSoft Campus Solutions. The platform helps colleges and universities conduct CRM initiatives.   Column Using transaction data to guarantee targeting efficiency Hans Theisen, chief revenue officer, Cardlytics Marketers use a variety of media and delivery channels to present offers intended to drive customer acquisition, loyalty and incremental spend. However, the targeting methods used with these channels are grossly inefficient; they require high CPM-priced database lists, low exposure to intended customers and numerous upfront costs related to design, printing and mailing.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.