DMNews: Cheetos, Weight Watchers kick off campaigns; Canadian credit mail drops

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April 2, 2010 Check out DMNews on your smartphone Today's News Cheetos' integrated effort promotes Mighty Zingers Dianna Dilworth PepsiCo's Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.   Hudson headlines Weight Watchers campaign Nathan Golia Weight Watchers launched a campaign featuring celebrity spokesperson Jennifer Hudson on April 1 with a Q&A session on its Facebook page.   Canadian credit card acquisition direct mail drops 57% in 2009 Frank Washkuch Canadian credit card acquisition direct mail volumes dropped 57% last year, totaling just more than 150 million pieces. In 2008, the category saw an all time high of nearly 350 million pieces, according to statistics released April 1 by Mintel Corporation.   Constructive Playthings introduces grandparents database Constructive Playthings began offering a list of grandparents through list manager RMI on April 1.   From the print edition Transformative direct mail package's envelope twist delivers personalization Dean Rieck Copywriter, Direct Creative If you have kids, you know what Transformers are. They're toys that may look like a jet, for example, but move a few parts and it turns into a robot.   Travel marketing hospitable to data segmentation Mary Elizabeth Hurn IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Our Iowa Magazine New list — Our Iowa Magazine — ALC — This file subscribers to Our Iowa magazine. They rely on direct marketers to meet their many needs via mail order and online stores.   Gay and Lesbian Community From Response Passion Base New list — Gay and Lesbian Community From Response Passion Base — Dunn Data Company — This file contains gay and lesbian consumers. Their average annual income is $61,000 and 83% have either attended or graduated from college.   TargetPro Licensed Professionals Masterfile New list — TargetPro Licensed Professionals Masterfile — Gnames Media Group — This file contains licensed professionals of all types at home or business address. These professionals must maintain an active license with state bureaus and other accredited agencies to pursue their chosen careers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: SunChips launches Earth Day campaign, Macy's co-brands cards with AmEx

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April 1, 2010 Check out DMNews on your smartphone Today's News SunChips promotes compostable chip bag with pre-Earth Day campaign Dianna Dilworth Frito-Lay's SunChips brand is running a multichannel campaign to promote a compostable chip bag it introduced on March 31. The effort includes banner ads, online video, social media and search marketing. The brand's ad agency, Juniper Park, and media agency, OMD, created the campaign.   Macy's Inc. to co-brand credit cards with American Express Mary Elizabeth Hurn Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.   Hearst awards Quad/Graphics printing contract for five publications Nathan Golia Quad/Graphics will print five of Hearst Magazines' consumer titles, Good Housekeeping; O, The Oprah Magazine; Harper's Bazaar; House Beautiful and Veranda, effective January 2011.   PureCircle names Euro RSCG Chicago its integrated AOR Mary Elizabeth Hurn PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.   Marketers expect increase in ad revenue this year: Datran Media Dianna Dilworth After enduring a difficult recession, marketers are expecting improved ad revenues this year, according to a survey by digital marketing firm Datran Media.   E5 awards Edith Roman magazines' subscriber files E5 Global Media has retained Edith Roman-ePostDirect for management of its subscriber files. Edith Roman had managed lists for publications including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and Backstage when they were owned by Nielsen.   From the print edition Variable data helps make print personal Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.   Mailers regroup after postage increase plan Frank Washkuch John Potter, CEO and postmaster general of the USPS, described the organization's challenges in restoring financial stability in stark terms last week. He expects a cumulative shortfall of $238 billion by 2020 as mail volume drops by 27 billion pieces.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Financially Secured Female Investors New list — Financially Secured Female Investors — Scarlett Marketing Solutions — This file contains women who have invested in investment advisory newsletters to gather information on building a balanced portfolio for their investments. Their average income is $70,000.   MH2 Consumers + Credit - Green Consumers New list — MH2 Consumers + Credit - Green Consumers — ALC — This file contains households that use environmentally healthy products and services such as soaps, detergents and household cleaning products.   St. Augustine's Press New list — St. Augustine's Press — Crosslists, Cross & Co. — This file contains buyers from a conservative scholarly press.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Macy's Inc. to co-brand credit cards with American Express

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April 1, 2010 Check out DMNews on your smartphone News Macy's Inc. to co-brand credit cards with American Express Mary Elizabeth Hurn Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.   OgilvyOne looks for 'world's greatest salesperson' in video contest Mary Elizabeth Hurn OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.   Media Horizons creates data and analytics group Nathan Golia Norwalk, CT-based agency Media Horizons opened a data and analytics group on March 29. Led by Rick Child, VP of data and analytics at the agency, the group will develop models for clients' customer acquisition and retention efforts.   'Folio' and 'Audience Development' magazines merge Mary Elizabeth Hurn Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.   J. Crew extends contract with Quad/Graphics, adds 'Crewcuts' duties Mary Elizabeth Hurn Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed. Quad/Graphics will add J. Crew's standalone title for its "Crewcuts" line of children's clothing to its duties.   Column Clean data helps mail reach its target Beatriz Santin, marketing director, Experian QAS The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned campaign messages. But if that message never reaches the intended recipient, then the effort is wasted.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Inbox Insider: Integration tools help to sort through data

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March 31, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Integration tools help to sort through data Dianna Dilworth Integrating data is one of the major challenges e-mail marketers face today. While e-mail campaigns allow marketers to collect many types of data, they are often faced with difficult decisions on how to use this information and apply it to future campaigns.   News Media Horizons creates data and analytics group Nathan Golia Norwalk, CT-based agency Media Horizons opened a data and analytics group on March 29. Led by Rick Child, VP of data and analytics at the agency, the group will develop models for clients' customer acquisition and retention efforts.   Advertising entering 'adaptive marketing' era: Forrester report Frank Washkuch Changes to technology, media and society at large have led the advertising industry into an "adaptive marketing" era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research.   OgilvyOne looks for 'world's greatest salesperson' with video contest Mary Elizabeth Hurn OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.   Opinion The three "E's" of social marketing Scott Voigt, VP of marketing at Silverpop For marketers, few things are as cool as having customers talk about how great your company is, while it's often daunting when they complain to others about a poor experience. For better or worse, those conversations are occurring with more regularity in social communities, networks and blogs. How can companies thrive in this marketplace gone social? Follow the three "E's":   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Next-generation e-mail marketing gets personal By Joel Book, director of eMarketing education at ExactTarget The days of "one-size-fits-all," "batch-and-blast" e-mail marketing are gone. In its place is "e-mail-plus," a new age e-mail marketing strategy that uses e-mail in combination with other one-to-one marketing tactics and technologies to accelerate conversation and optimize ROI.   Lists and Databases AmeriBase - Radio Tuned New list — AmeriBase - Radio Tuned — Lighthouse List — This file contains people who listen to the radio regularly and have opted in online to a radio program. Sixty-five percent are male. Average income is $45,000.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.