DMNews Digital Insider: Augmented reality a boon for print and Web marketing

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April 6, 2010 Check out DMNews on your smartphone Advertisement Inside Digital Augmented reality a boon for print and Web marketing Frank Washkuch   Latest News HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   The Onion launches iPhone app with Jack Link's Beef Jerky sponsorship Dianna Dilworth Comedy news organization The Onion launched an iPhone app on April 2nd, sponsored by advertising partner Jack Link's Beef Jerky.   IPad changes digital, mobile game Dianna Dilworth Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.   Richemont acquires full control of Net-A-Porter Nathan Golia Swiss luxury retailer Richemont agreed to acquire the rest of London-based luxury e-commerce site Net-A-Porter.com on April 1. Prior to the deal, Richemont owned 33% of the company. The deal is valued at $343 million.   Zwinky.com, TheTruth.com team up for anti-teen smoking campaign Dianna Dilworth Zwinky.com, IAC's virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The push launched April 2.   Advertisement Opinion Social Media: It's all in how you use it Gary Nelson, Creative Director, Organic Marketers can take a more holistic approach to where brand social media platforms fit organically and can be sustained without resorting to "check the box" mentality (On Facebook? Check. On Twitter? Check.). What marketers have come to realize is that mere presence on emerging platforms means little when compared to how they use it.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Five ways to use search and social media to maximize your TV buy Joshua Stylman, managing partner, Reprise Media If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: USPS looking into direct mail service, HauteLook selects Strongmail

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April 6, 2010 Check out DMNews on your smartphone Today's News Postal Service researches direct mail service Frank Washkuch The US Postal Service is seeking information from private companies that could potentially partner with the agency on a direct mail service.   HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   HP appoints Shirk SVP, worldwide marketing, for enterprise business Frank Washkuch Hewlett-Packard named David Shirk SVP of worldwide marketing for its enterprise business division, effective April 5.   Grizzard names Broward its first creative chief Nathan Golia Nonprofit-focused direct response agency Grizzard Communications promoted Douglas Broward to the newly created position of chief creative officer on April 5.   Creative Age names Statlistics list manager Publisher Creative Age awarded Statlistics management of its lists on April 5. The previous list manager was Leon Henry. The files reach professionals in beauty-oriented professions.   From the print edition A comeback for credit cards Pamela Oldham After a tough year-plus, credit marketers are again acquiring new customers.   Creative solutions from Kotex, Ubisoft, Volkswagen Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases American Health Info New list — American Health Info — Infinite Media — This file contains Americans who have double-opted in to the Web site www.americanhealthinfo.com. The file is evenly split between men and women, and the average income of prospects is $45,000.   NueMedia - Wood Group New list — NueMedia - Wood Group — MeritDirect — This file owners, operators and practitioners at companies within the commercial woodworking industry.   Sarah Palin Supporters New list — Sarah Palin Supporters — Market Street Lists — This file contains supporters of former Alaska governor Sarah Palin.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Richemont takes over Net-A-Porter; Ad Council, TheTruth.com launch campaigns

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April 5, 2010 Check out DMNews on your smartphone Today's News Richemont acquires full control of Net-A-Porter Nathan Golia Swiss luxury retailer Richemont agreed to acquire the rest of London-based luxury e-commerce site Net-A-Porter.com on April 1. Prior to the deal, Richemont owned 33% of the company. The deal is valued at $343 million.   SAMHSA, Ad Council address teen suicide Dianna Dilworth The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1.   Zwinky.com, TheTruth.com team up for anti-teen smoking campaign Dianna Dilworth Zwinky.com, IAC's virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The push launched April 2.   Marketers must lead the way on data intelligence Carol Krol Editor-in-chief, DMNews Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.   DMNews prepares second Agency Business Report DMNews is looking for feedback from direct and digital marketing agencies for its second annual Agency Business Report. The magazine has prepared a questionnaire that covers all aspects of the creative agency business, from nuts-and-bolts information such as office locations and top executives, to opportunities for bragging rights such as top clients and key campaigns from 2009.   From the print edition IPad changes digital, mobile game Dianna Dilworth Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.   More direct agencies add creative capabilities Pamela Oldham Many direct marketing firms have bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Golf Direct On-Course and Sampling Program New insert program — Golf Direct On-Course and Sampling Program — PlusMedia — This file offers placement in a golf-centered publication handed out at courses. Readers are 78% male with an average age of 46 and average income of $95,000. Nearly all are homeowners and more than half are married.   National Geographic Members International New list — National Geographic Members International — Mardev-DM2 — This file contains international members of the National Geographic Society, who receive the English language edition of National Geographic magazine as a benefit of membership. Seventy percent are male.   Shutterfly Photos Packages New insert program — Shutterfly Photos Packages — Leon Henry Inc. — This file places inserts into outbound print orders fulfilled by Shutterfly, a Web site that enables consumers to share, print and preserve their digital photos. Average age is 35. The file is 80% female. Average income is $60,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Cheetos, Weight Watchers kick off campaigns; Canadian credit mail drops

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April 2, 2010 Check out DMNews on your smartphone Today's News Cheetos' integrated effort promotes Mighty Zingers Dianna Dilworth PepsiCo's Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.   Hudson headlines Weight Watchers campaign Nathan Golia Weight Watchers launched a campaign featuring celebrity spokesperson Jennifer Hudson on April 1 with a Q&A session on its Facebook page.   Canadian credit card acquisition direct mail drops 57% in 2009 Frank Washkuch Canadian credit card acquisition direct mail volumes dropped 57% last year, totaling just more than 150 million pieces. In 2008, the category saw an all time high of nearly 350 million pieces, according to statistics released April 1 by Mintel Corporation.   Constructive Playthings introduces grandparents database Constructive Playthings began offering a list of grandparents through list manager RMI on April 1.   From the print edition Transformative direct mail package's envelope twist delivers personalization Dean Rieck Copywriter, Direct Creative If you have kids, you know what Transformers are. They're toys that may look like a jet, for example, but move a few parts and it turns into a robot.   Travel marketing hospitable to data segmentation Mary Elizabeth Hurn IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Our Iowa Magazine New list — Our Iowa Magazine — ALC — This file subscribers to Our Iowa magazine. They rely on direct marketers to meet their many needs via mail order and online stores.   Gay and Lesbian Community From Response Passion Base New list — Gay and Lesbian Community From Response Passion Base — Dunn Data Company — This file contains gay and lesbian consumers. Their average annual income is $61,000 and 83% have either attended or graduated from college.   TargetPro Licensed Professionals Masterfile New list — TargetPro Licensed Professionals Masterfile — Gnames Media Group — This file contains licensed professionals of all types at home or business address. These professionals must maintain an active license with state bureaus and other accredited agencies to pursue their chosen careers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.