DMNews: Canon broadens loyalty program, CA hires Digitas

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April 12, 2010 Check out DMNews on your smartphone Today's News Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   CA picks Digitas after review Frank Washkuch IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.   MasterCard launches e-commerce site for cardholders Nathan Golia Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.   Postal Service to test home delivery product sampling program in May Frank Washkuch The US Postal Service will test a home delivery product sampling program next month to determine if the service could be a revenue source for the financially strapped organization.   Apple unveils iAd mobile advertising platform Matt Williams, Brand Republic Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to "combine the emotion of TV with the interactivity of the Web." The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   From the print edition How will recent legislation affect the hiring landscape for small to midsize DM firms? Jerry Bernhart, principal, Bernhart Associates Executive Search A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore Employment Act, or HIRE, will help smaller employers in particular, and there are thousands of those in digital and direct marketing.   Toolbox: Search, e-mail, telemarketing, direct mail Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.   Today's lists and databases U.S.A. Interstate Industrial Supply Business Mailing List New list — U.S.A. Interstate Industrial Supply Business Mailing List — Acton International Ltd. — This list contains decision makers and others who influence the purchasing decisions of business-related products and services   Meredith DRTV Product Buyers New list — Meredith DRTV Product Buyers — ALC — This file contains Meredith subscribers who have purchased products sold through DRTV.   Skin Inc. New list — Skin Inc. — AllMedia — This file contains subscribers to Skin Inc., a magazine for day spa, medical spa and wellness professionals. Readex Research indicates that 51% of its recipients are not found on any other industry publication list.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews' White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: AmEx, Dunkin' Donuts in loyalty partnership; LifeLock names McCann West creative AOR

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April 9, 2010 Check out DMNews on your smartphone Today's News American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   LifeLock picks McCann for integrated work Nathan Golia LifeLock named McCann Erickson West its creative agency of record on April 8. McCann offices in Los Angeles, Salt Lake City and San Francisco will handle creative duties, including direct response, for the Tempe, AZ-based marketer of identity theft insurance.   PRC approves USPS 'summer sale' Frank Washkuch The Postal Regulatory Commission approved the US Postal Service's plans to hold a second "summer sale" this year, offering rebates to corporate mailers. Trade groups the American Catalog Mailers Association and the Direct Marketing Association praised the decision.   DM employment numbers improve: survey Frank Washkuch Although employers remain cautious, the job market for direct and digital marketing professionals is improving, according to research from Bernhart Associates Executive Search released April 7.   Privacy groups want FTC to investigate advertisers' use of digital data Dianna Dilworth Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.   ACE Group names Vermeulen to SVP, direct post Kevin McKeefery Commercial insurance company The ACE Group has named Paul Vermeulen SVP for international accident and health direct marketing, a newly created position. ACE announced the hire on April 8.   From the print edition Merchandising strategies for the Web Helen Gioulis, director of merchandising, Harriet Carter Gifts Great marketing techniques will drive traffic to your Web site, but if customers can't find products they wish to purchase, they'll go away disappointed. Here are five sure-fire Web merchandising strategies.   'Moore's law' helps companies in social Carl Anderson, CEO, Doremus Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."   Today's lists and databases The Family Business List New list — The Family Business List — Direct Hit Marketing — This file contains family-owned companies. Suggested usage includes seminars, conferences, publications, software and financial offers.   Accounting Professionals Opt-In Email New e-mail list — Accounting Professionals Opt-In Email — Marketing-Dynamix — This file contains CPAs, accountants, CFOs, tax professonals and real estate professionals across the US. These individuals have attended various accounting webinars or trade shows, or have opted in to receive a monthly e-mail newsletter.   Terrapinn C-Level Bank & Finance Executives New list — Terrapinn C-Level Bank & Finance Executives — PCS Mailing List Company — This file contains C-Level and other senior executives worldwide who attend business conferences on bank, finance, investment and capital markets presented by Terrapinn. Average cost to attend is $2,000 to $8,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Miraval Arizona spa launches loyalty program

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April 8, 2010 Check out DMNews on your smartphone News Miraval Arizona spa launches loyalty program Nathan Golia Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.   Merkle, X+1 partner on segmentation tool Kevin McKeefery Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.   Marketers take loyalty to the next level Nathan Golia Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.   Marketers must lead the way on data intelligence Carol Krol Editor-in-chief, DMNews Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.   Column Move to the next generation of CRM Michael Maher, senior partner and director of client services, Greater Than One Inc. Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It's time to usher in a digitally charged CRM that utilizes the most powerful strategies and tools and achieves great marketplace success.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: MasterCard reports e-commerce rise, IAB projects online ad rebound

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April 8, 2010 Check out DMNews on your smartphone Advertisement: Today's News E-commerce up 18% in March: MasterCard Frank Washkuch E-commerce and luxury retail sales outperformed all other retail and service categories in March, according to data from MasterCard Advisors' SpendingPulse report. E-commerce was up 18.4% from March 2009.   IAB: Online ad revenue poised to rebound after 3.4% drop in 2009 Dianna Dilworth Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008, signs of recovery were evident late in the year, according to the Interactive Advertising Bureau.   Miraval Arizona spa launches loyalty program Nathan Golia Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.   ZenithOptimedia improves ad spending outlook Frank Washkuch ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.   Merkle, X+1 partner on segmentation tool Kevin McKeefery Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.   ETargetMedia.com releases newlyweds list ETargetMedia.com introduced the American Newlyweds list to the market on April 7.   From the print edition Get smart about buying display inventory Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.   Travel Channel brings ads to MyTown app Dianna Dilworth The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes of its show Food Wars. The network is running mobile ads on the application, which was created by Booyah, an interactive entertainment firm.   Today's lists and databases Farmers With Email Address from Farm Market ID New list — Farmers With Email Address from Farm Market ID — Phoenix Data Processing — This file contains e-mail addresses for farmers from Farm Market ID, a BPA-audited database.   New Voyage Press Opportunity Buyers New list — New Voyage Press Opportunity Buyers — Macromark — This file contains customers who responded to by direct mail to a magazine advertisement, paying at least $27 to receive information on a home business. Forty percent are female.   freebizmag.com Masterfile New list — freebizmag.com Masterfile — Edith Roman Associates — This file contains C-level executives, entrepreneurs and other business professionals across all industries who register with freebizmag.com to qualify for multiple qualified subscriptions to trade publications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.