DMNews Digital Insider: Goodyear names Digitas interactive AOR

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April 13, 2010 Check out DMNews on your smartphone Inside Digital Goodyear names Digitas interactive AOR Kevin McKeefery Goodyear Tire & Rubber Company named Digitas its interactive AOR, effective April 9.   Latest News Pirelli North America names Rosetta interactive AOR Kevin McKeefery Pirelli Tire North America named Rosetta its first interactive agency of record last month.   Reese's digital contest promotes Paramount's 'Iron Man 2' Dianna Dilworth Hershey's Reese's Peanut Butter Cups brand has partnered with Paramount Pictures and Marvel Entertainment to promote 'Iron Man 2,' which opens May 7, with an integrated campaign. The companies began the push April 12.   MasterCard launches e-commerce site for cardholders Nathan Golia Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.   CA picks Digitas after review Frank Washkuch IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.   Apple unveils iAd mobile advertising platform Matt Williams, Brand Republic Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to "combine the emotion of TV with the interactivity of the Web." The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.   Opinion 'Conversation economy' will transform business communication and efficiency Gary Halliwell, CEO of NetProspex As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media platforms each morning to find what digital marketers are saying about us, our competition and the tagged threads about the industry. It has become impossible to imagine running a business without this level of access and transparency.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Get ready to test the mobile search waters Gregg Stewart, SVP of interactive, TMP Directional Marketing Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.   Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: CMT targets media buyers, Pirelli names Rosetta AOR

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April 13, 2010 Check out DMNews on your smartphone Today's News CMT targets media buyers with integrated effort Frank Washkuch Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.   Pirelli North America names Rosetta interactive AOR Kevin McKeefery Pirelli Tire North America named Rosetta its first interactive agency of record last month.   Reese's digital contest promotes Paramount's 'Iron Man 2' Dianna Dilworth Hershey's Reese's Peanut Butter Cups brand has partnered with Paramount Pictures and Marvel Entertainment to promote 'Iron Man 2,' which opens May 7, with an integrated campaign. The companies began the push April 12.   WWE gives Impulse management of PIP World Wrestling Entertainment awarded Impulse Media management of its package insert program on April 12. The file is new to the market.   From the print edition Marketers take loyalty to the next level Nathan Golia Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.   A comeback for credit cards Pamela Oldham Now that the CARD Act is in place, many credit card companies have come out the gate this quarter with renewed vigor, ready write a new chapter in their marketing playbooks.   Today's lists and databases Corporate Notaries New management — Corporate Notaries — Stanford Direct — This file contains titled business executives who are licensed by state governments to notarize documents.   American Institute of Professional Geologists New list — American Institute of Professional Geologists — Infocus — This file contains members of the American Institute of Professional Geologists.   Investcom.com Online Investors New list — Investcom.com Online Investors — Affinity Marketing — This file contains active online traders and high net worth investors. They have an average income of $125,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Canon broadens loyalty program, CA hires Digitas

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April 12, 2010 Check out DMNews on your smartphone Today's News Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   CA picks Digitas after review Frank Washkuch IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.   MasterCard launches e-commerce site for cardholders Nathan Golia Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.   Postal Service to test home delivery product sampling program in May Frank Washkuch The US Postal Service will test a home delivery product sampling program next month to determine if the service could be a revenue source for the financially strapped organization.   Apple unveils iAd mobile advertising platform Matt Williams, Brand Republic Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to "combine the emotion of TV with the interactivity of the Web." The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   From the print edition How will recent legislation affect the hiring landscape for small to midsize DM firms? Jerry Bernhart, principal, Bernhart Associates Executive Search A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore Employment Act, or HIRE, will help smaller employers in particular, and there are thousands of those in digital and direct marketing.   Toolbox: Search, e-mail, telemarketing, direct mail Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.   Today's lists and databases U.S.A. Interstate Industrial Supply Business Mailing List New list — U.S.A. Interstate Industrial Supply Business Mailing List — Acton International Ltd. — This list contains decision makers and others who influence the purchasing decisions of business-related products and services   Meredith DRTV Product Buyers New list — Meredith DRTV Product Buyers — ALC — This file contains Meredith subscribers who have purchased products sold through DRTV.   Skin Inc. New list — Skin Inc. — AllMedia — This file contains subscribers to Skin Inc., a magazine for day spa, medical spa and wellness professionals. Readex Research indicates that 51% of its recipients are not found on any other industry publication list.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews' White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.