DMNews: No loyalty changes yet for United, Continental, Pepsi to launch iPhone app for CRM

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May 4, 2010 Check out DMNews on your smartphone Paid Content Expand your growth possibilities by breaking new ground. The Christian Appalachian Project donor file now features a variety of selects, including Spanish-Speaking donors. This list is an ideal audience for non-profit causes and publications, books, catalogs, book clubs, and senior offers. View all lists available | Contact Rich Leary; 203-825-4618 RMI Direct Marketing Inc. Today's News United, Continental loyalty programs to remain active through merger process Nathan Golia United Airlines and Continental Airlines promised customers "the industry's leading frequent flyer program, offering vast opportunities for customers to earn and redeem miles" when announcing their May 3 merger.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   Infogroup reports 3% Q1 revenue drop Nathan Golia Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.   E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   Drugstore.com unveils allergy, eco-friendly product e-commerce sites Iris Dorbian Online retailer Drugstore.com launched two e-commerce sites, AllergySuperStore.com and TheNaturalStore.com, last month. The sites target allergy sufferers and eco-friendly shoppers, respectively.   IMarketing acquires SaaS firm TrackingSoft Kevin McKeefery Web-focused agency iMarketing has acquired software-as-a-service company TrackingSoft. IMarketing did not disclose financial terms of the deal, which closed last week.   From the print edition For agency hiring, many happy returns Rose Gordon Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.   Marketers' wish lists Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.   Today's lists and databases Life Events — Online Diabetic and Durable Goods Buyers New list — Life Events — Online Diabetic and Durable Goods Buyers — Lighthouse List — This file contains direct mail and online responsive consumers who have all searched or responded to diabetic offers from a variety of online marketers. Average income is $40,000. Average unit of sale is $59. The file is 60% female.   Red States Masterfile: Coalition Select New list — Red States Masterfile: Coalition Select — Stratamark Lists — This file contains mostly conservative donors to political candidates, party committees and large 527 political mailers. It is 60% male.   The Chronicle Review E-newsletter Subscribers Email List New e-mail list — The Chronicle Review E-newsletter Subscribers Email List — Hippo Direct — This file contains subscribers to The Chronicle Review e-newsletter, which is published weekly by The Chronicle of Higher Education.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: E-merchants fight CO law, Kate Spade picks Createthegroup

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May 3, 2010 Check out DMNews on your smartphone Paid Content For a big harvest, choose your crops wisely. Consumer Reports subscribers are the smart choice for marketers seeking a proven audience of active consumers. Give them the facts, and they're responsive to a variety of commercial offers and nonprofit appeals. View all lists available | Contact Alan Yu; 203-825-4622 RMI Direct Marketing Inc. Today's News E-merchants fight Colorado law Iris Dorbian E-commerce merchants, catalogers and direct marketers are partnering to fight a recently enacted Colorado law that requires online retailers to notify the state of all purchases made by residents so it can collect sales tax from them.   Kate Spade selects Createthegroup as digital agency Dianna Dilworth Liz Claiborne brand Kate Spade New York has selected Createthegroup as its interactive agency after an RFP process. Createthegroup also works with other Liz Claiborne brands including Juicy Couture.   Sears loses lead marketer to HP Rose Gordon Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems group at HP.   Intercontinental Hotels rolls out $100 million campaign Rose Gordon Intercontinental Hotels Group launched a $100 million global, integrated campaign April 30 for its Holiday Inn brand, the largest in its history. The "Stay You" campaign is expected to include loyalty program elements, hotel collateral, and digital components, along with print, TV, and outdoor advertising. The effort supports the hotel group's ongoing rebranding that is expected to be completed later this year and has included the overhaul of more than 2,200 hotels to date.   Higher earnings signal marketing recovery Iris Dorbian, Frank Washkuch First quarter earnings for the majority of advertising holding companies showed significant gains over last year's numbers, a clear sign that the advertising market has stabilized after the recent recession.   Harte-Hanks reports 8% Q1 revenue decrease Dianna Dilworth Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million from $7.1 million in Q1 2009.   Editorial: Straddling the online-offline divide is DM's forté I threw a birthday party for my fabulous boyfriend last week and used Evite, an online invitation tool, to get the word out. However, the mister's friends are mostly baby boomers, and I needed to actually pick up the phone (how quaint) and call a handful of invitees who simply aren't on e-mail or not on e-mail regularly enough to trust that method of communication.   From the print edition Agencies position for the rebound Kevin McKeefery Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.   A healthy dose of competition Frank Washkuch CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.   Today's lists and databases Motorcycle Product News Mailing List New list — Motorcycle Product News Mailing List — MeritDirect — This file contains subscribers to Motorcycle Product News. These include dealers and retailers of motorcycles, ATVs, snowmobiles and other powersports equipment.   sheep! Magazine New list — sheep! Magazine — All That Marketing — This file contains readers of a publication that explores a wide range of topics of interest to sheep growers and sheep product marketers.   USA TODAY Sweepstakes Entrants & Trial Subscribers New list — USA TODAY Sweepstakes Entrants & Trial Subscribers — List Services Corp. — This file contains people who have entered a sweepstakes to win a Ford Fusion Hybrid and registered for a trial subscription to USA TODAY's e-edition. Their median income is $75,000, 94% are credit card holders and 84% are married.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews' White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: PRC sets review period for 5-day, Talbots settles with FTC

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April 30, 2010 Check out DMNews on your smartphone Today's News PRC sets half-year review of five-day delivery schedule Frank Washkuch The Postal Regulatory Commission, the oversight body that regulates the financially struggling US Postal Service, has established a nearly six-month-long process for reviewing the possible transition to a five-day weekly delivery schedule.   Talbots to pay FTC $112K to settle telemarketing claim Rose Gordon Multichannel retailer Talbots has agreed to pay the Federal Trade Commission $112,000 to settle the agency's claim that it failed to provide consumers with a proper opt-out option in some of its telemarketing calls.   Attensity Group to buy Biz360 Frank Washkuch Social CRM firm Attensity Group announced on April 28 it will acquire social media monitoring firm Biz360. The deal, for which financial terms were not released, is expected to close in 10 days.   'Upscale' assigns expires list to Adrea Rubin 'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.   Intelligent Mail lassoes 500 million mail pieces Pamela Oldham An interview with Thomas Day, SVP of intelligent mail and address quality at the USPS. "We had definitive data to know not only how many forms they're supposed to get; we can tell you exactly how many got delivered."   From the print edition User-generated content gains steam from mobile, social Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Service helps loyalty initiatives Dianna Dilworth Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.   Today's lists and databases Creative Crafts Group Crafters Enhanced Total Masterfile New list — Creative Crafts Group Crafters Enhanced Total Masterfile — Specialists Marketing Services — This file contains active subscribers to Creating Keepsakes, Creative Machine Embroidery, McCall's Quilting, McCall's Quick Quilts, Paper Crafts, Quilter's Home, Quilter's Newsletter, Quiltmaker and Sew News. The file is 86% female. Average age is 55 and average household income is $57,096.   Do It Yourself Dads From Response Passion Base New list — Do It Yourself Dads From Response Passion Base — Dunn Data Company — This file contains dads who look to books, catalogs, magazines and the Internet for information on such products as home improvements and construction, woodworking, gardening and auto repair.   Energy & Power Professionals from Ziff Davis Enterprise New list — Energy & Power Professionals from Ziff Davis Enterprise — Statlistics — This file contains management, plant operators, engineers, researchers, chemists, sales, marketing, purchasing and other energy and power industry leaders.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.