DMNews: Nestlé names OgilvyOne CRM, digital AOR for Wonka

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May 12, 2010 Check out DMNews on your smartphone Today's News Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Macy's promotes shopping clubs, targets tourists with website launch Iris Dorbian To attract tourists to its stores, Macy's unveiled VisitMacysUSA.com, a website targeting US and international travelers, on May 10. The site, which is available in eight languages, promotes the retailer's shopping clubs.   DMA elects Dapper board chairman Frank Washkuch Steven Dapper, chairman and founder of integrated agency Hawkeye, was elected chairman of the board of the Direct Marketing Association on May 11.   WPP chief Sorrell wants thorough examination of Google-AdMob deal Daniel Farey-Jones, MediaWeek Google's $750 million acquisition of mobile advertising company AdMob should be given a "rigorous" examination by federal regulators, WPP Group boss Martin Sorrell said May 10.   From the print edition Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Social gives cause pushes a lift Frank Washkuch Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media.   Today's lists and databases Anxiety Disorders New file - Anxiety Disorders - The Rich List Company   American Cholesterol Control New file - American Cholesterol Control - ETargetMedia   Langevin Learning Services New list - Langevin Learning Services - Lewis Direct   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Virgin America ahead of other travel marketers on targeted e-mails

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May 12, 2010 Check out DMNews on your smartphone Advertisement New Travel & Hospitality Study: Top Email Marketing Priorities and Challenges for 2010 A new analyst report by The Relevancy Group identifies the top challenges for email marketers in the travel and hospitality industries, including the need for integrated marketing and how marketers are addressing list churn. Get insight and recommendations on topics such as email deliverability, social media integration and contact frequency management. Download your free copy today. Inbox Insider Inbox Insider: Virgin America ahead of other travel marketers on targeted e-mails Dianna Dilworth I love to travel, and it feels like half of the e-mails I get are from travel companies, whether online travel agencies, airlines, hotels or online travel magazines. Some of the e-mails are great, but some aren't, and targeting has a lot to do with that.   News Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Toys "R" Us debuts 'Bundled in Hope' cause campaign Dianna Dilworth Retailer Toys "R" Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign called "Bundled in Hope." The retailer created the effort, which launched May 6, in house.   Hotels.com debuts augmented reality campaign Dianna Dilworth Hotels.com launched "Virtual Vacation," an augmented reality microsite that allows consumers to virtually visit 10 US cities. Young & Rubicam Chicago, Hotels.com's agency of record, created the campaign.   Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Opinion Drive sales by tapping e-mail Michael Caccavale, CEO, Pluris Marketing E-mail marketing is gaining significant attention from all quarters of the marketing value chain as firms seek to reinvigorate their approach and tap this abused channel to drive customer value while simultaneously lowering overall marketing costs.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   A step-by-step guide to better program measurement By Whitney Hutchinson, group director of e-mail and CRM, Razorfish How are your e-mail programs performing? Typically, when I ask a client this question their response is, "Well, our open rate is X, and our click rate is Y." If this is your typical response, it's time to up your game.   Lists and Databases Acai Berry Bliss New list — Acai Berry Bliss — Peppermill Marketing — This file contains mostly female buyers of a diet supplement. Average unit of sale is $39.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: JetBlue touts in-flight 'experience' with digital push

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May 11, 2010 Check out DMNews on your smartphone Today's News JetBlue touts in-flight 'experience' with digital push Dianna Dilworth JetBlue Airways launched a digital campaign on May 10 highlighting its flight experience. New York-based agency Firstborn created the effort.   FTC sues Dun & Bradstreet over QED acquisition Kevin McKeefery The Federal Trade Commission filed a lawsuit May 7 against Dun & Bradstreet, claiming the database company's February 2009 acquisition of competitor Quality Education Data (QED) gave it a monopoly on K-12 education data. The company uses the information to market books and other materials to education professionals.   UPMC selects Grey New York as AOR Dianna Dilworth The University of Pittsburgh Medical Center (UPMC) has selected Grey New York as its strategic marketing and branding agency of record, following a review.   QVC Q1 sales up 11% Nathan Golia QVC's consolidated sales increased 11% to $1.8 billion in the first quarter of 2010, parent company Liberty Media said May 7 in its quarterly earnings call.   PRC to study Postal Service's overall value Frank Washkuch The Postal Regulatory Commission, the administrative group that oversees the US Postal Service, is seeking research assistance from the private sector on the overall social value of the USPS.   Mason Companies awards DMM insert management The Mason Companies turned over management of its catalog blow-in program to Direct Media Millard May 10. The file is new to the market.   From the print edition Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Social gives cause pushes a lift, thanks to ease of use Frank Washkuch Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media. Both recently launched programs where donation amounts were determined by how often consumers interacted with the brands online.   Today's lists and databases Acai Berry Bliss New list — Acai Berry Bliss — Peppermill Marketing — This file contains mostly female buyers of a diet supplement. Average unit of sale is $39.   Inside the Vatican New list — Inside the Vatican — Mary Elizabeth Granger & Associates — This file contains readers of Inside the Vatican, a publication about the Catholic church.   League of Power Email List New e-mail list — League of Power Email List — The James R Whelan Agency — This file contains subscribers to the League of Power's Freedom By Friday, Easy Street and Weekend Business Blueprint e-mail newsletters. The file is 56% male. Just under half are older than 50.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Procter & Gamble running sweepstakes, Toys 'R' Us begins cause campaign

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May 10, 2010 Check out DMNews on your smartphone Advertisement: Today's News P&G launches sweepstakes for Mother's day Iris Dorbian Procter & Gamble launched the "Thank You, Mom" contest on May 6. The consumer packaged goods company worked with DL Blair, a promotional marketing firm, on the initiative, which will help family members reunite.   Toys "R" Us debuts 'Bundled in Hope' cause campaign Dianna Dilworth Retailer Toys "R" Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign called "Bundled in Hope." The retailer created the effort, which launched May 6, in house.   Simmons, Affinity partner for enhanced reader data Nathan Golia Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.   Draftfcb New York expands work on federal anti-drug campaign Frank Washkuch The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.   Private equity firm to buy inVentiv Health for $1.1B Frank Washkuch Private equity firm Thomas H. Lee Partners will acquire services provider inVentiv Health for approximately $1.1 billion, the two companies announced May 6.   Telematch releases single moms list Telematch introduced the Single Moms — On The Buy — Catalog Shoppers list to the market May 5.   From the print edition Mobile Loaves & Fishes uses text donations to fight homelessness Dianna Dilworth Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm T3 and Reagan Outdoor Advertising collaborated on the "I Am Here" program.   Creative campaigns from UPS, SI, Bil-Jac UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.   Today's lists and databases Holistic Health Professionals New list — Holistic Health Professionals — Statlistics — This file contains followers of a medical philosophy that views physical and mental aspects of life as closely interconnected. The file is 40% female.   Berry Berry Good New list — Berry Berry Good — Impulse Media — This file contains buyers of a diet supplement. These mostly middle income, female prospects have spent $49.95 to $149.95.   Canadian Building & Design Professionals E-mail New e-mail list — Canadian Building & Design Professionals E-mail — Cornerstone Group of Companies — This file contains e-mail addresses for Canadian professionals who subscribe to Building Strategies, Construction Business, and Design Quarterly.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.