DMNews: Travel campaigns on despite state budget woes

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May 17, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Travel campaigns on despite cuts Dianna Dilworth Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Direct mail drop doesn't tell the whole story Carol Krol We've all heard the staggering numbers on the precipitous drop in direct mail, but let me remind you: There were 35 billion fewer pieces of mail in the system in 2009 compared with 2007's tally. It is in part why the US Postal Service, which reported an almost $2 billion shortfall in the first half of its fiscal 2010, is considering doing away with Saturday delivery.   Kodak CMO Hayzlett to step down Iris Dorbian Jeffrey Hayzlett, CMO of Eastman Kodak, will step down from his post effective May 28 to pursue "personal projects." He held the top marketing position at Kodak for the last 16 months.   Amazon.com e-commerce iPad app goes public Iris Dorbian Amazon.com released an e-commerce app for the iPad on May 12.   Gerber to launch healthy diet campaign with 'baby shower' Dianna Dilworth Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.   From the print edition Agencies incorporate healthcare capabilities Frank Washkuch Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.   Creating better value in mailers Chantal Todé The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.   Today's lists and databases BloomsToday.com New list — BloomsToday.com — Direct Media Millard — This file contains flower buyers from BloomsToday.com.   Active High-Dollar Political Donors: Political Donors by Affiliation New list — Active High-Dollar Political Donors: Political Donors by Affiliation — Turnkey Solutions Direct Marketing — This file contains people who have donated $250 or more to support their party and candidates.   Kennesaw Cutlery New list — Kennesaw Cutlery — List Locators & Managers — This file contains buyers from the Kennesaw Cutlery catalog, which contains traditional and collector knives, knife sharpeners, various multitools and apparel. Seventy percent are male. Average income is $52,000; average age is 50.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Winn Dixie taps Valassis for in-store marketing, analytics

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May 14, 2010 Check out DMNews on your smartphone Advertisement Can You Quantify the ROI of Social Media? Measuring Twitter, Facebook, and Blogs to Optimize Marketing Campaigns This webcast and guide covers: - Top reasons to measure social media - Why best-in-class companies can monitor social media - Tips to make sense of the social media landscape Download Now Today's News Winn Dixie taps Valassis for in-store marketing, analytics Kevin McKeefery Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.   Internet ad revenue jumps 7.5% in Q1: IAB Dianna Dilworth US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).   V. Sattui Winery adds iPhone app to direct arsenal Dianna Dilworth V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.   Sorrell: WPP saw worldwide growth in April Sara Kimberley, campaignlive.co.uk WPP Group posted worldwide growth in April, the first time the advertising holding company has seen an increase on a worldwide basis since the downturn hit at the end of 2008.   From the print edition Marketers' wish lists Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.   For agency hiring, many happy returns Rose Gordon Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.   Today's lists and databases Friedman's Shoe Direct Mail Catalog Buyers New list — Friedman's Shoe Direct Mail Catalog Buyers — List Services Corp. — This file contains show buyers from Friedman's catalog. Their average household income is $80,000 and most are 40 and older. Sixty percent are female. Average sale is $150.   AmeriLink Living Well Database New list — AmeriLink Living Well Database — KnowledgeBase Marketing — This file contains consumers based on their attitudes and behaviors relating to physical, mental, emotional and spiritual dimensions of health and wellness.   Grant Club Buyers New list — Grant Club Buyers — Geon Media Group — This file contains people who have invested a minimum of $1,000 to participate in an organization committed to help obtain government funding.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Southwest to personalize e-mail, mobile for flight cancellations

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May 13, 2010 Check out DMNews on your smartphone News Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   DMA elects Dapper board chairman Frank Washkuch Steven Dapper, chairman and founder of integrated agency Hawkeye, was elected chairman of the board of the Direct Marketing Association on May 11.   FTC sues Dun & Bradstreet over QED acquisition Kevin McKeefery The Federal Trade Commission filed a lawsuit May 7 against Dun & Bradstreet, claiming the database company's February 2009 acquisition of competitor Quality Education Data (QED) gave it a monopoly on K-12 education data. The company uses the information to market books and other materials to education professionals.   Simmons, Affinity partner for enhanced reader data Nathan Golia Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.   Column Using data-driven decisions to enhance cross-media marketing Kevin Akerman, senior director of global product development, Experian Marketing Services The myriad options for consumer data collection available to marketers has grown rapidly with the introduction of new technologies. When combined with more traditional methods of acquiring data, two main challenges emerge.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Tickets.com, Txtstation team up for event text-based promotions

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May 13, 2010 Check out DMNews on your smartphone Today's News Tickets.com, Txtstation team up for event text-based promotions Dianna Dilworth E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events.   GSI Commerce acquires VendorNet Kevin McKeefery GSI Commerce has acquired e-commerce services provider VendorNet for an undisclosed sum. VendorNet will retain its brand and operate as a wholly owned subsidiary of GSI.   Postal Service sees $381M loss in March Frank Washkuch The US Postal Service saw a net loss of $381 million in March, bringing its fiscal-year-to-date net loss to nearly $1.9 billion, according to data filed with the Postal Regulatory Commission.   Vermont Country Store matriarch Orton dies at 99 Iris Dorbian Mildred Orton, co-founder of mail order business Vermont Country Store, died May 6 at her home in Weston, VT. She was 99.   TheKnot.com awards Worldata list management TheKnot.com assigned management of its stable of lists to Worldata May 11. The files are new to the market.   From the print edition Agencies position for the rebound Kevin McKeefery Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.   A healthy dose of competition Frank Washkuch CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.   Today's lists and databases Business Professionals: Tax Accountants New list — Business Professionals: Tax Accountants — Dataline — This file contains accountants who have filed their clients' tax returns electronically.   Vistaprint B to B Prospecting Co-op Program New list — Vistaprint B to B Prospecting Co-op Program — True North List Marketing — Insert will ride along with a limited amount of advertisers in a co-op program that reaches individual business owners.   Amerilist Magazine Subscribers by Lifestyle - Postal New list — Amerilist Magazine Subscribers by Lifestyle - Postal — Amerilist — This file contains magazine readers. It also incorporates transactional data on their lifestyles.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.