DMNews Digital Insider: Marketers continue experimental phase in digital

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May 25, 2010 Check out DMNews on your smartphone Advertisement 11 Tips to Improve Your SEM Campaigns How to Save Time, Improve Efficiency and Drive more Relevant Traffic This webcast and guide covers: - Aligning metrics with objectives - Simplifying keyword management using "tags" - The need for automation Download Now Inside Digital Marketers to experiment through this year: Razorfish Dianna Dilworth Marketers will continue to experiment with digital channels throughout this year, according to the sixth annual Razorfish Outlook Report. The study also noted that Razorfish clients invested 45% of their media spend last year into vertical properties, such as search, ad networks and portals.   Latest News Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   FTC ends investigation into Google-AdMob deal Frank Washkuch The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."   Aflac debuts digital campaign that targets Hispanics Dianna Dilworth Insurance firm Aflac has launched an interactive Spanish-language campaign, which targets Hispanic consumers in the US.   Threadless.com adds direct response surveys, coupons to social media Dianna Dilworth E-commerce website Threadless.com added direct response surveys to its social marketing mix this week. The site, which sells T-shirts based on popularity among its community members, will begin offering coupons next week.   QVC expands m-commerce to Android, Blackberry Nathan Golia QVC will launch m-commerce applications for Android and BlackBerry smartphones in the coming weeks, the multichannel retailer said May 20. It will also release an enhanced version of its iPhone program.   Advertisement Comparison Guide: Hosted On-Demand CRM Analyze 15 of the top CRM vendors on features and costs in this guide from Focus. Ensure that you choose the right customer relationship management system for your company. Download this FREE guide now. Opinion Turn social media risk into rewards Jerry McLaughlin, CEO of Branders.com The promise and allure of social media marketing created a true bandwagon over the past couple of years. Too many of us went headlong into social media marketing investment without a good handle on the inherent risks involved.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Set your search budget to be based on its profitability John Keenan, managing partner, Anthem Marketing Solutions If you win an auction but pay more for an item than you would have paid somewhere else, is that auction a success? How long can a company stay afloat if it pays more to acquire each new customer than it makes in profit? Keep these questions in mind as you set up your keyword bids.
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Valassis missing children insert targets 44 million households

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May 25, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Valassis missing children insert targets 44 million households Frank Washkuch Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.   Constant Contact acquires NutshellMail Dianna Dilworth E-mail marketing services provider Constant Contact acquired NutshellMail, a social media monitoring firm, May 24 for an undisclosed sum.   Richmont launches IV-7 with direct selling campaign Nathan Golia Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22.   E-commerce up 10% in Q1, best since Q2 2008: ComScore Iris Dorbian E-commerce spending jumped 10% year-over-year in the first quarter of 2010, accounting for nearly $34 billion, according to digital marketing intelligence firm ComScore. The quarter was the first time e-commerce spending increased by double digits since the second quarter of 2008.   BBDO names Neal CMO for North America Kevin McKeefery BBDO North America has named Jen Neal CMO as of June 1. She will replace Mark Goldstein, who will retain his role as vice chairman of the agency.   Banking, investment direct mail volumes stabilize in Q1: Mintel Morgan Reid Direct marketing mail volumes in the banking and investment industries have stabilized, according to Mintel Comperemedia, a direct marketing intelligence firm.   Advertisement What factors do you need to consider when purchasing a Sales Force Automation (SFA) solution? Download this FREE Sales Force Automation Buyer's Guide from Focus, which analyzes which SFA solution is right for your sales and marketing teams. Compare top products and features, such as marketing and mobile integration. From the print edition Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Disruptive marketing, risk can pay off Dianna Dilworth Levi's CMO Szulc discusses disruption marketing and risk taking on a budget   Today's lists and databases Constant Contact launches iPhone app for e-mail marketing Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.   Constant Contact reports 49% increase in revenue in Q209 The industry has been buzzing about how e-mail has been doing well in the recession, and e-mail marketing services firm Constant Contact has more proof to support that case. The firm announced its financial results for the second quarter, which saw a 49% total revenue increase for the second quarter in 2008 from $20.8 million to $31 million, on August 6.   Inbox Insider: Constant Contact grows business in tough times Though the economy is declining, things are still looking up for e-mail marketers. Whether it's due to the medium's affordability or the fact that it is measurable in a time when budgets are being more carefully scrutinized, e-mail has proven itself as a channel for good ROI.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: HSN, Harrah's to launch sweepstakes-focused campaign

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May 24, 2010 Check out DMNews on your smartphone Advertisement: Today's News HSN, Harrah's to launch sweepstakes-focused campaign Iris Dorbian Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed "Lucky 33 Birthday Celebration," the effort will include sweepstakes, e-mail, direct mail and package inserts.   FTC ends investigation into Google-AdMob deal Frank Washkuch The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."   Hayneedle.com summer campaign promotes e-commerce brand Frank Washkuch Online home improvement retailer Hayneedle.com will launch the "Backyard Summer" integrated campaign this month to promote its brand.   E-commerce, travel vets launch loyalty program for independent hotels Nathan Golia Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels.   MyBuys to acquire Veruta to expand personalization tools Dianna Dilworth Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum.   Oriental Trading appoints Johnson SVP of marketing Nathan Golia Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21.   From the print edition DMNews talks with Deb Swider, e-marketing director, ASPCA Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates   Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Featured Webcast Today's lists and databases US Ailment Sufferers New list — US Ailment Sufferers — Global Village Marketing & Data Services — This file contains people with ailments who have provided their information by filling out a survey through contributing partners.   Chief Executives and Consultants by Industry New list — Chief Executives and Consultants by Industry — Institute Lists — This file contains executives who have influence over purchasing decisions. It is compiled from business to business publishers' subscriber lists.   First Response Opportunity Buyers New list — First Response Opportunity Buyers — Macromark — This file contains buyers of various business opportunities, such as pharmacies, mortgage programs, herbal stores and Dish Network resellers. The file is 61% male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Philadelphia tourism campaign shows off love letters to city

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May 20, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Philadelphia tourism campaign shows off love letters to city Dianna Dilworth The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch a campaign May 30 including search, e-mail, banner ads and out-of-home marketing, as well as television and print ads. The effort will cost $1.6 million.   Microsoft sues Salesforce.com, alleging patent infringement Nathan Golia Microsoft filed a lawsuit against Salesforce.com in Washington State federal court on May 18, alleging the CRM software-as-a-service provider infringed on nine of its patents.   Abercrombie reports increased Q1 direct sales Iris Dorbian Casual wear retailer Abercrombie & Fitch saw overall sales growth and increased direct-to-consumer sales in its fiscal first quarter of 2010. However, the company also reported a net loss of $11.8 million during the quarter, which ended May 1.   Rockefeller introduces Senate online privacy bill Kevin McKeefery Sen. John Rockefeller (D-WV) introduced the Restore Online Shoppers' Confidence Act, a bill that aims to curb sales tactics used by third-party online affiliates such as Affinion, Vertrue and Webloyalty.   Threadless.com adds direct response surveys, coupons to e-commerce platform Dianna Dilworth E-commerce website Threadless.com added direct response surveys to its social marketing mix this week. The site, which sells T-shirts based on popularity among its community members, will begin offering coupons next week.   Dessy Group turns to Foursquare to launch dress collection Rose Gordon Bridal dress manufacturer Dessy Group will use Foursquare to promote its new Cynthia Rowley line of bridesmaid dresses to consumers in coming weeks. The company will hold a launch event for the collection June 3 at the Cynthia Rowley store in New York in coordination with LovelyBride, a local bridal retailer.   Simply Music returns to DRTV after eight-year hiatus Nathan Golia Simply Music, a DVD-based piano education product, will begin a DRTV campaign May 22 in 15 US markets. This represents a return to the direct-to-consumer channel. Holding company YesDTC licensed the product, which has been primarily marketed to piano teachers since a previous DRTV effort ended about eight years ago.   Hyundai, Häagen-Dazs, BMW campaigns take home MPA Kellys Carol Krol Goodby, Silverstein & Partners received the Effectiveness Award, during the 2010 Magazine Publishers of America (MPA) Kelly Awards presented Tuesday night in New York, for its work on the "Epic Lap" Hyundai Genesis Coupe Launch.The MPA Kelly Awards honor outstanding magazine advertising and are given annually to agency teams and marketers whose print campaigns demonstrate creative excellence, as well as campaign results.   From the print edition Draft privacy bill could shake data collection Iris Dorbian A discussion draft of what could become sweeping Internet data privacy legislation has pitted direct marketers and list brokers against privacy advocates, with some in the industry saying it will kill direct marketing.   Get the most out of integrated databases Most marketers gather a wealth of information from all customer touchpoints, which enables them to help target offers more effectively. Experts discuss the best ways to combine and leverage customer data.   Today's lists and databases Booher Consultants New list — Booher Consultants — Lewis Direct — This file contains book and tape buyers and seminar attendees.   Amerilist Gardening & Patio/Horticultural Direct Response Buyers New list — Amerilist Gardening & Patio/Horticultural Direct Response Buyers — Amerilist — This file contains consumer buyers of gardening and patio merchandise.   Ford Vehicle Owners & In-Market Shoppers -- ICS AutoNet New list — Ford Vehicle Owners & In-Market Shoppers -- ICS AutoNet —ICS Marketing — This file contains individuals who either own a Ford vehicle, or have recently been shopping on-line for a new Ford   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.