DMNews: Uncertain economy, technology boost CRM use

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June 9, 2010 Check out DMNews on your smartphone Today's News Merkle CEO: Uncertain economy, technology to boost CRM use Frank Washkuch Economic instability and advancements in digital communications have combined to create a "perfect storm" for CRM to play a larger role in companies' marketing strategies, according to David Williams, chairman and CEO of Merkle, at his company's CRM Executive Summit in Miami on June 8.   Fat Brain Toys debuts catalog Iris Dorbian Fat Brain Toys, an online and brick and mortar retailer of educational toys, is making its initial foray into direct mail by launching a catalog. Due to arrive in mailboxes this week, the catalog will feature about 140 products from 40 different manufacturers.   Demandbase and LivePerson partner to launch customer engagement app Iris Dorbian Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new software application that integrates LivePerson's live chat platform with Demandbase's Real-Time ID business identification technology. Last month, Demandbase launched its Real-Time ID platform, which identifies and provides information about business persons before they visit a website.   Accenture completes CadenceQuest acquisition Carol Krol Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics for retailers. The deal gives the Accenture Interactive division access to CadenceQuest's Customer Insight predictive analytics software and extends the management consulting company's digital, marketing analytics, retail marketing and merchandising expertise.   Staples taps head of e-commerce Iris Dorbian Office supply chain Staples has named Steve Bussberg as senior VP of its Staples Business Delivery division. He replaces Pete Howard, who was named senior VP of Staples Southern Europe. Bussberg will be responsible for the overall operations of Staples Business Delivery, which serves small businesses through catalogs and the company's e-commerce site, Staples.com. The appointment is effective immediately.   From the print edition Merchants prepare for possible postal cuts Frank Washkuch Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service's possible move to a five-day home delivery schedule.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Summer Skin Care Buyers Summer Skin Care Buyers - Dataline, Inc. - This file contains known buyers of skin care products. These women purchase the latest cosmetic products to keep themselves looking youthful and radiant. Skin care purchases include products such as facial creams to reverse aging, as well as sunscreens to prevent skin damage.   Direct Mail Responders Goldmine Direct Mail Responders Goldmine - Data Direct Solutions - This file contains an offer for nearly any audience where Internet marketers are looking to hit new customers they are not reaching with current methods, including individuals who are not computer literate but many of whom have discretionary income.   Home Improvement Households by State Home Improvement Households by State - Ethnic Technologies, LLC - This file contains leads for the following industries: fundraising, membership, political, travel, subscription, credit, home mortgages, entertainment, automotive, books, music, long distance and telecommunications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Industrial marketers turn to e-mail

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June 9, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: Moving the Needle with Social Media Discover how leading companies are leveraging social media marketing to grow their business. Join Social Media Examiner publisher Jason Falls and learn how to set clear goals and objectives, manage and measure your programs and motivate customers to act. Register today. Inbox Insider Inbox Insider: Industrial marketers turn to e-mail Dianna Dilworth E-mail marketing is an important tool for business-to-business marketers. It is common that we hear about Microsoft, Dell and other businesses using e-mail newsletters to communicate with existing customers. Interestingly, industrial marketers are also using e-mail to reach out to their customers.   News Medco launches multimillion-dollar consumer campaign Rose Gordon Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.   Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   Consumers want personalized e-mail from marketers Iris Dorbian More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.   Opinion Dads and grads means marketing opportunity Wendy Lowe, Regional Development Director at Campaigner To many businesses, June is a busy month - because it's the month to pick up extra revenue from those shopping for "dads and grads." E-mail marketing is an effective way to target these shoppers. Let's take a look at some tips and ideas to get started.   Lists and Databases InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   The power of customer voice shapes new rules of relevance By David Daniels, CEO of The Relevancy Group Why did you decide to see the last movie you watched? Was it because of some glorious review or perhaps a friend's suggestion? Long before the social portals and constant banter on Twitter, people have valued the opinions of others. Today, this behavior is highly measureable.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Marketers pull products into online perks

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June 8, 2010 Check out DMNews on your smartphone Advertisement Get More Transactions with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. Daily malware scans help keep your site off search engine blacklists. The trust seal displays next to your search result in leading search engines to maximize incoming traffic. Learn more >>. Inside Digital Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Latest News Direct sales through social clicks Dianna Dilworth Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both company fan pages and members' news feeds.   B-to-b lead generation takes a social turn Rose Gordon Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek   Hearst boosts marketing strength with iCrossing acquisition Kevin McKeefery Hearst has acquired digital marketing agency iCrossing for a reported $325 million.   Pepsi launches tech program Kevin McKeefery PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.   Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   Maclean named Euro RSCG 4D Discovery CEO Iris Dorbian Digital agency Euro RSCG 4D named Clive Maclean CEO of Euro RSCG 4D Discovery, the firm's data and analytics arm, effective immediately.   Opinion Change your expectations of search Gord Hotchkiss, president/CEO of Enquiro Search certainly isn't what it used to be. After watching the search space for more than a decade, I've seen more signs of change in the last 12 months than I have in the previous nine years.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics David Wright, interactive media director, Click Here When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course."

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Overstock.com opens virtual storefront for small businesses

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June 8, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Overstock.com launches virtual storefront for small businesses Iris Dorbian E-commerce merchant Overstock.com officially unveiled its Main Street Store microsite on June 4. The new retail channel will contain more than 2,500 products from small and minority-owned businesses across the country. Categories include furniture, jewelry and gourmet food.   Sharper Image releases first catalog since new ownership Rose Gordon The Sharper Image, which relaunched last year following bankruptcy, released a 68-page Father's Day catalog on June 1.   Consumers want personalized e-mail from marketers Iris Dorbian More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.   WWE names Hill SVP Kevin McKeefery World Wrestling Entertainment has named Eddie Hill senior VP of marketing, effective June 7. Hill will be responsible for the company's pay-per-view events, network affiliate marketing, market research, and various branding and promotional work.   From the print edition Merchants prepare for possible postal cuts Frank Washkuch Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service's possible move to a five-day home delivery schedule.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Summer Skin Care Buyers Summer Skin Care Buyers - Dataline, Inc. - This file contains known buyers of skin care products. These women purchase the latest cosmetic products to keep themselves looking youthful and radiant. Skin care purchases include products such as facial creams to reverse aging, as well as sunscreens to prevent skin damage.   Direct Mail Responders Goldmine Direct Mail Responders Goldmine - Data Direct Solutions - This file contains an offer for nearly any audience where Internet marketers are looking to hit new customers they are not reaching with current methods, including individuals who are not computer literate but many of whom have discretionary income.   Home Improvement Households by State Home Improvement Households by State - Ethnic Technologies, LLC - This file contains leads for the following industries: fundraising, membership, political, travel, subscription, credit, home mortgages, entertainment, automotive, books, music, long distance and telecommunications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Direct sales through social clicks; Acquisitions on rise

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June 7, 2010 Check out DMNews on your smartphone Today's News Direct sales through social clicks Dianna Dilworth Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both company fan pages and members' news feeds.   Acquisitions on rise in marketing services Dianna Dilworth The direct marketing industry has seen a spate of acquisitions in recent weeks, both by service providers shoring up their core offerings and firms expanding their range of services.   Pepsi launches tech program Kevin McKeefery PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.   Traditional lead gen tactics still drive sales Carol Krol I watched a syndicated re-run of the popular sitcom "The Office" last week. This episode pits Michael Scott, regional manager at Dunder Mifflin, against his former temp and new boss, Ryan.   Sprint promotes 4G launch with direct mail Iris Dorbian Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone. The effort, spearheaded by San Francisco-based agency Goodby, Silverstein & Partners, also began June 4.   From the print edition B-to-b lead generation takes a social turn Rose Gordon Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek   In search of the adventurous Kevin McKeefery After the recession rocked the travel industry, marketers expect a better 2010   Today's lists and databases IDville List IDville list - Direct Media Millard - IDville has turned over its postal list to Direct Media Millard's BtoB List Management Group effective June 4.   Shutterfly Photos Package Insert Program Shutterfly Photos Package Insert Program - Leon Henry Management Division - Inserts may be included into outbound print orders fulfilled by Shutterfly Photos   America's Charitable - Health Cause Donors America's Charitable - Health Cause Donors - NextMark - The America's Charitable database consists of highly responsive donors to a multitude of health appeal causes. These kindhearted individuals place a great importance on supporting health causes which are close to their hearts.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.