DMNews: Dell 'Wide Open' marketing campaign introduces services division

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June 14, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Dell 'Wide Open' marketing campaign introduces services division Rose Gordon Dell will roll out a multimillion-dollar marketing campaign on Monday to introduce the company's new tech services division, following its purchase of Perot Systems last year.   Sears launches Blue Crew HQ customer service site Iris Dorbian Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site.   California Lottery reviewing agencies for integrated work Dianna Dilworth The California Lottery has issued an RFP seeking advertising and integrated communications services, noting that it will conduct an increasing amount of digital work in coming years.   Steve Madden's online sales jump after site redesign Rose Gordon Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.   Home shopping network IndieShop to debut on Wizebuys Iris Dorbian IndieShop, a television-based shopping service that will sell handcrafted designer items, will debut on Wizebuys TV June 14. Wizebuys TV is a paid programming network that reaches approximately 40 million homes in 150 markets.   Leon Henry debuts Scentiments.com package insert program Leon Henry Incorporated launched a Scentiments.com package insert program June 11. The program reaches all customers who have purchased fragrances and skin care products from Scentiments.com.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Reduce buyer risk to increase lead generation The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand   Today's lists and databases Weight Loss and Exercise Product Buyers Weight Loss and Exercise Product Buyers - Dataline, Inc - This file contains known female buyers of diet and fitness products, as well as fitness apparel.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

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Welcome! You are now subscribed to the iMedia Connection daily newsletter. iMEDIA EVENTS More Events Where top digital marketers get business done! Next Event: Breakthrough Summit March 21 - 24, 2010 | Coconut Point, Florida Make valuable connections at the next iMedia event! Trade tips and strategies at intimate roundtable discussions. Get the latest perspectives, insights, and research from industry leaders. Keep in touch with the people you already do business with and make new connections. PEOPLE CONNECTION Learn More The exclusive networking platform for digital marketers REID CARR President & CEO Red Door Interactive TOM HESPOS President Underscore Marketing         SEAN CHEYNEY Vice President, Marketing AccuQuote ADAM BROITMAN Partner & Ringleader Circ.us         In uncertain times, it’s most definitely about who you know ...		Markets are flooded with talent… But are they the right candidates? Reach thousands of qualified marketers Cut costs by sourcing your own candidates A few companies that have found the right candidate through Job Connection: Post a job     Learn More Latest Jobs Search Jobs New York, NY Media Operations Manager Boston, MA Interactive Media Manager Palo Alto, CA Director Of Operations New York, NY Media Account Manager - Marketing Technology Solutions/QualityHealth Recent Videos The iPad gets a new competitor Dell is working to release the Mini 5, a tablet that will run on Google's Android. Shelly Palmer of MediaBytes says Dell hopes… 10 brands to watch in 2010 Watch as iMedia's marketer on the street investigates which brands will make a big splash this year.
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DMNews: Shrek stars in USDA Forest Service, Ad Council campaign

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June 11, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Shrek stars in USDA Forest Service, Ad Council campaign Dianna Dilworth The US Department of Agriculture's Forest Service and the Ad Council have teamed up with DreamWorks Animation SKG for a PSA campaign starring the animated character Shrek. The effort, launched June 11, includes various digital components, including an interactive site and social media.   Unica releases e-mail for iPad optimization platform Kevin McKeefery Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.   FTC, federal court halt alleged robocall operation Frank Washkuch A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.   NextMark publishes Bargain Seekers list to market NextMark released the Bargain Seekers of Profile Nation list to the market on June 10. The file, available for $55/M, has a universe of 5,749,283.   From the print edition Is the term 'direct marketing' antiquated? As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts debate the topic   Creative campaigns from The Miami Heat, Dixie Bones, Zinio Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign boosts subs.   Today's lists and databases Online Buyers Website Driver Online Buyers Website Driver - Data Direct Solutions - This file contains consumers who have purchased online.   African American Catalog Shoppers Credit Now Pay Later African American Catalog Shoppers Credit Now Pay Later - Focus USA - This file contains African-American mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.