DMNews Database Weekly: Loyalty online creates instant connections

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June 24, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Loyalty online creates instant connections Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time   Shuman Produce kicks off sweepstakes for "Produce for Kids" effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Marketing's frontier is in the transaction Carol Krol John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.   AOL, Mediabrands partner on retail marketing initiative Shahnaz Mahmud AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.   Column Simple rules to make the most of list rentals Dave Scott The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing customer engagement to prevent attrition John Strabley, manager of marketing strategy and planning, Quaero Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Air Force plans eight-figure RFP for recruiting advertising, direct mail

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June 24, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Air Force plans eight-figure RFP for recruiting advertising, direct mail Frank Washkuch The US Air Force Reserve Command plans to issue an RFP in August to find a general advertising agency for recruiting initiatives. The proposed $11 million to $14 million annual contract includes direct mail, research, analytics and the integration of all advertising activities. The planned contract will be for one year, with four possible year-long extensions.   Lester Wunderman on his 90th birthday Frank Washkuch Lester Wunderman, chairman emeritus and founder of the agency that bears his name, talks with DMNews about how the term "direct marketing" no longer explains the industry more than 40 years after he coined the term. He also recalls his proudest career milestones during the week of his 90th birthday.   American Express Open releases search marketing toolset Dianna Dilworth American Express Open, the financial giant's small business unit, launched a search marketing tool for small businesses and agencies June 22. It created the platform, called "SearchManager," with search advertising firm Clickable.   Layla Grace, City Sports incorporate Offerpop Twitter-measurement program Shahnaz Mahmud Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their success on the social site. Eight retailers are using the service, including athletic apparel company City Sports, bookseller Dymocks and high-end home furnishings company Layla Grace.   Marketers, suppliers see higher profits in Q1: DMA report Dianna Dilworth More than 48% of marketers and 54% of service providers reported higher profits in Q1 2010 than the prior year, according to a report from the Direct Marketing Association (DMA) and Winterberry Group.   From the print edition Guiding online customers Nathan Golia Creative content online attracts new customers in the lengthy b-to-b cycle   Loyalty online creates instant connections Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time   Today's lists and databases Healthy Cooking Choices Healthy Cooking Choices - Data Direct Solutions - This file contains individuals who enjoy cooking as a hobby and are focused on healthy cooking and lifestyles   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

Live today: DMNews/Cardlytics webcast on targeting

Transform your targeting: Critical steps to success Date: Live today Time: 1:00 p.m. ET/10:00 a.m. PT Cost: Free to register and attend Click here to register today   The success or failure of direct marketing strategies begins with accurately identifying the most profitable consumer segments to target. The Cambridge Group’s Demand Landscape approach to segmentation has been a catalyst that transforms disappointing direct marketing efforts into growth drivers for retailers, financial services firms and consumer packaged goods companies. The Demand Landscape and other direct marketing critical factors for success will be detailed in this informative webcast, including a Fortune 100 multi-channel retailer case study. Featured speakers Jason Green, Principal, The Cambridge Group Lynne Laube, President, Cardlytics Moderator Rose Gordon, Senior Editor, DMNews Sponsored by Follow the conversation on Twitter on June 23: use #dmnewswebcast Questions? Please contact Eva Chan at eva.chan@dmnews.com

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DMNews: Shuman Produce kicks off sweepstakes for "Produce for Kids" effort

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June 23, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Shuman Produce kicks off sweepstakes for 'Produce for Kids' effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   AOL, Mediabrands partner on retail marketing initiative Shahnaz Mahmud AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.   AT&T hires Mandel as marketing innovation VP Shahnaz Mahmud AT&T hired Maria Mandel as VP of media and marketing innovation in its advanced ad solutions group, effective June 17.   Adrea Rubin releases ActivityTracker data file to market Adrea Rubin Management has released the ActivityTracker Telemarketing Masterfile to the market.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Today's lists and databases Senior Hispanic / Latino Voters Senior Hispanic / Latino Voters - This file contains Hispanic and Latino voters in every state of the union. These age 50+ Hispanic and Latino voters keep tabs of the world around them both locally and internationally - AmeriList   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

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June 23, 2010 Check out DMNews on your smartphone Advertisement Industry White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: E-mail measurement should be standardized Dianna Dilworth E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.   News Video provides a richer experience in e-mail Dianna Dilworth Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's user experience is centered on live streaming coverage of the games, so for last year's Championship games, the media company decided to merge the two by adding video to e-mail.   Motorola launches integrated campaign to promote ES400 phone Dianna Dilworth Motorola's Enterprise Mobility Solutions division is launching a digital campaign this week to promote the release of the ES400 phone. Interactive agency Designkitchen worked on the digital execution, while Creativ & Company produced the offline work.   Shuman produce kicks off sweepstakes for "Produce for Kids" effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   E-mail marketing stretches nonprofit Chuck Hester, communications director, iContact In this era of stretched budgets and lack of resources, it can be difficult for businesses to effectively stay in touch with their constituents. Those in the nonprofit arena arguably have a greater burden since they dealt with these challenges before the economic downturn.   Opinion The secrets of global e-mail deliverability Bertrand Van Overschelde, regional manager, North America, Emailvision As an online marketer you know that business have no boundaries and you need to reach customers around the globe. Developing economies in Asia, Eastern Europe and South America are growing at a faster pace and provide interesting opportunities to grow your business.   Lists and Databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Social auditing takes your e-mail program beyond the inbox By Lori Connolly, director of research and analytics at Merkle While many marketers are currently experimenting in the social networking space, most don't have a strategic plan for media integration or measurement. However, social networking offers an opportunity for marketers to better target, reach and understand their subscriber base.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Exploring the iPad's potential

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June 22, 2010 Check out DMNews on your smartphone Advertisement WEBINAR: Spend Smarter. Acquire Better. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete PRO Referral Analytics. The new product features the Compete Channel Map, a visual conceptualization of a specific website's traffic acquisition landscape. Register now! Inside Digital Exploring the iPad's potential Kevin McKeefery Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities. Best practices for harnessing the nascent device's full power have yet to emerge, say industry experts.   Latest News M-comm growth spurt Chris Daniels When online luxury retailer The Gilt Groupe launched an m-commerce app for the iPad earlier this year, the application accounted for 3% of its entire sales in just three days.   Coty taps Rapp for digital work Rose Gordon International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands. Rapp, an Omnicom direct marketing agency, will handle digital initiatives for Coty's Sally Hansen brand, and its licensed Guess, Halle Berry, Beckham and Playboy brands.   Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool Dianna Dilworth Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21.   Advertisement Opinion Are your customers falling in love with your competitor's brands? Bob Pearson Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The paid search puzzle: Putting the pieces together Roger Barnette, president and founder, SearchIgnite In these challenging financial times, ensuring that your paid search marketing campaign is fully optimized is crucial.
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.