DMNews: HP kicks off 'payback' effort to promote LaserJet line

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June 25, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News HP kicks off 'payback' effort to promote LaserJet line Dianna Dilworth HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.   ZelnickMedia to acquire Alloy for $126.5 million Shahnaz Mahmud An investor group led by ZelnickMedia has agreed to acquire Alloy, Inc., a media and entertainment company, for approximately $126.5 million. The deal is expected to close in the fourth quarter.   Mailers plan coalition to fight postal rate increase Kate Muth The unprecedented nature of the US Postal Service's forthcoming "exigent" rate case is uniting the business mailing community in a way few other issues have.   WPP agencies CommonHealth, Ogilvy Healthworld merge Kevin McKeefery WPP Group-owned healthcare agencies CommonHealth and Ogilvy Healthworld have merged to form Ogilvy CommonHealth Worldwide. Matt Giegerich, until recently the president and CEO of CommonHealth, is leading the combined agency. Financial terms of the deal were not released.   Twitter settles data privacy complaint with FTC Frank Washkuch Microblogging site Twitter settled Federal Trade Commission charges that it deceived customers and put their privacy at risk by failing to safeguard their personal data. It marks the first time the FTC has brought a data security case against a social network.   Global ad spend to jump 4.5% in 2010: GroupM Shahnaz Mahmud Global ad spending will increase 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion, according to a forecast from media investment firm GroupM. Six months ago, the WPP Group-owned firm predicted only 1% growth for this year.   From the print edition DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations   Luxor uses interactive text campaign to promote Criss Angel show Dianna Dilworth The Luxor Las Vegas hotel and casino will launch a mobile campaign July 1 to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.   Today's lists and databases Healthy Cooking Choices Healthy Cooking Choices - Data Direct Solutions - This file contains individuals who enjoy cooking as a hobby and are focused on healthy cooking and lifestyles   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Loyalty online creates instant connections

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June 24, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Loyalty online creates instant connections Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time   Shuman Produce kicks off sweepstakes for "Produce for Kids" effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Marketing's frontier is in the transaction Carol Krol John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.   AOL, Mediabrands partner on retail marketing initiative Shahnaz Mahmud AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.   Column Simple rules to make the most of list rentals Dave Scott The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing customer engagement to prevent attrition John Strabley, manager of marketing strategy and planning, Quaero Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Air Force plans eight-figure RFP for recruiting advertising, direct mail

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June 24, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Air Force plans eight-figure RFP for recruiting advertising, direct mail Frank Washkuch The US Air Force Reserve Command plans to issue an RFP in August to find a general advertising agency for recruiting initiatives. The proposed $11 million to $14 million annual contract includes direct mail, research, analytics and the integration of all advertising activities. The planned contract will be for one year, with four possible year-long extensions.   Lester Wunderman on his 90th birthday Frank Washkuch Lester Wunderman, chairman emeritus and founder of the agency that bears his name, talks with DMNews about how the term "direct marketing" no longer explains the industry more than 40 years after he coined the term. He also recalls his proudest career milestones during the week of his 90th birthday.   American Express Open releases search marketing toolset Dianna Dilworth American Express Open, the financial giant's small business unit, launched a search marketing tool for small businesses and agencies June 22. It created the platform, called "SearchManager," with search advertising firm Clickable.   Layla Grace, City Sports incorporate Offerpop Twitter-measurement program Shahnaz Mahmud Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their success on the social site. Eight retailers are using the service, including athletic apparel company City Sports, bookseller Dymocks and high-end home furnishings company Layla Grace.   Marketers, suppliers see higher profits in Q1: DMA report Dianna Dilworth More than 48% of marketers and 54% of service providers reported higher profits in Q1 2010 than the prior year, according to a report from the Direct Marketing Association (DMA) and Winterberry Group.   From the print edition Guiding online customers Nathan Golia Creative content online attracts new customers in the lengthy b-to-b cycle   Loyalty online creates instant connections Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time   Today's lists and databases Healthy Cooking Choices Healthy Cooking Choices - Data Direct Solutions - This file contains individuals who enjoy cooking as a hobby and are focused on healthy cooking and lifestyles   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

Live today: DMNews/Cardlytics webcast on targeting

Transform your targeting: Critical steps to success Date: Live today Time: 1:00 p.m. ET/10:00 a.m. PT Cost: Free to register and attend Click here to register today   The success or failure of direct marketing strategies begins with accurately identifying the most profitable consumer segments to target. The Cambridge Group’s Demand Landscape approach to segmentation has been a catalyst that transforms disappointing direct marketing efforts into growth drivers for retailers, financial services firms and consumer packaged goods companies. The Demand Landscape and other direct marketing critical factors for success will be detailed in this informative webcast, including a Fortune 100 multi-channel retailer case study. Featured speakers Jason Green, Principal, The Cambridge Group Lynne Laube, President, Cardlytics Moderator Rose Gordon, Senior Editor, DMNews Sponsored by Follow the conversation on Twitter on June 23: use #dmnewswebcast Questions? Please contact Eva Chan at eva.chan@dmnews.com

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DMNews: Shuman Produce kicks off sweepstakes for "Produce for Kids" effort

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June 23, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Shuman Produce kicks off sweepstakes for 'Produce for Kids' effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   AOL, Mediabrands partner on retail marketing initiative Shahnaz Mahmud AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.   AT&T hires Mandel as marketing innovation VP Shahnaz Mahmud AT&T hired Maria Mandel as VP of media and marketing innovation in its advanced ad solutions group, effective June 17.   Adrea Rubin releases ActivityTracker data file to market Adrea Rubin Management has released the ActivityTracker Telemarketing Masterfile to the market.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Today's lists and databases Senior Hispanic / Latino Voters Senior Hispanic / Latino Voters - This file contains Hispanic and Latino voters in every state of the union. These age 50+ Hispanic and Latino voters keep tabs of the world around them both locally and internationally - AmeriList   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.