DMNews: Rate increases outrage mailers; Banana Republic's 'Mad Men'

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July 12, 2010 Check out DMNews on your smartphone Today's News Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Banana Republic's 'Mad Men' Ryan Chatelain Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of Mad Men.   Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   ABM taps Pettit Kevin McKeefery American Business Media, a business-to-business media association, named Clark Pettit its president and CEO, July 8. He replaced Gordon Hughes, who announced last winter he would leave the position.   From the print edition Navigating the online contest trend Frank Washkuch Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.   Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Big brands consider Facebook's social context ads Rose Gordon A recent report in 'The Wall Street Journal' pointed to stepped up efforts by Facebook to pitch "social-context ads" to brands, and companies like PepsiCo and Ford have said they are intrigued.   more » Today's lists and databases Amerilist College Back to School Shoppers file NextMark releases Amerilist College Back to School Shoppers file to the market
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Chase rolls out 'Ultimate Rewards' campaign

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July 8, 2010 Check out DMNews on your smartphone News Chase rolls out 'Ultimate Rewards' campaign Shahnaz Mahmud Financial services firm Chase launched a national advertising campaign touting changes to its "Ultimate Rewards" loyalty program on July 1. The integrated campaign, created by agency Mcgarrybowen, spans print, online, local and national broadcast TV and cinema and includes a sweepstakes element.   JetBlue campaign touts TruBlue loyalty program Shahnaz Mahmud JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.   AT&T to test transparent Internet banner ads this month Dianna Dilworth AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is tracking. The ads will include an icon that consumers can click to find out how their data is being tracked.   CCMP names Infogroup executive team, board Kevin McKeefery CCMP Capital Advisors, which completed its acquisition of Infogroup this week, unveiled the company's new leadership team and board members.   Orbitz names Orton CMO, citing CRM experience Ryan Chatelain Online travel company Orbitz Worldwide hired Chris Orton, former senior director of Internet marketing at eBay, as its CMO July 6. His appointment is effective immediately.   Medical organization names Infocus list manager The Society for Neuro-Oncology has named Infocus Marketing its exclusive list manager.   Column Deliver online but don't slow down the user experience Martin Hayward It's no secret that online marketing has become not only a numbers game but a race as well.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Grow what you know: Getting the most out of your data Don Hinman, SVP, Epsilon Targeting CRM and loyalty programs are designed to cultivate strong relationships with customers and prospects. The most powerful element driving these programs is data.   From DMNews' Direct Line Blog Mobile is changing the game at 'Lucky' magazine Shahnaz Mahmud June 30, 2010 Mary Gail Pezzimenti, online director at Conde Nast's 'Lucky,' said at the Direct Marketing Association's Mobile Marketing and Media Conference that mobile is the real game changer for the publication.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Twitter enters e-commerce arena with Early Bird Exclusive Offers

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July 8, 2010 Check out DMNews on your smartphone Today's News Twitter enters e-commerce arena with Early Bird Exclusive Offers Ryan Chatelain Microblogging site Twitter launched the Early Bird Exclusive Offers e-commerce service July 6. The initiative is the social network's first endeavor into online shopping as it seeks to add revenue streams.   Oversight body to make decision on Postal Service rate changes by October 4 Frank Washkuch The Postal Regulatory Commission, the group that oversees the US Postal Service, said July 6 that it will review and make a decision on the USPS' proposed rate changes by October 4.   AmeriLINK Shopping Behavior Database released The AmeriLINK Shopping Behavior Database was released to the market July 6.   From the print edition Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Keeping the faith by protecting the data Carol Krol Major brand marketers are taking the digital direct response route to engage with customers and drive commerce from a variety of media channels. This issue of DMNews is devoted to Internet marketing in its many forms.   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Netflix deal a small victory in competition against pay-cable networks Ryan Chatelain Netflix needed some good news. It got it.   more » Today's lists and databases Prospective Auto Buyers Prospective Auto Buyers — eTargetMedia
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

"How to Blow Consumers’ Minds in a Fragmented World" at the upcoming iMedia Brand Summit

July 6, 2010 | View online | Forward to a friend
	Next Event Brand Summit September 12-15, 2010 Coronado, California Calendar October 17-20, Rancho Mirage, California Breakthrough Summit  Request invite November 3-4, Javits Convention Center, New York, NY ad:tech New York  More info December 12-15, Phoenix, Arizona Agency Summit  Request invite Event Photos Mary McEvoy, Southeast Director, Conde Nast Digital Jen Duddy, VP, Digital Ad Sales, A&E Television Networks: A&E,History, Lifetime Michael Saperstein, Sales Director, East Coast, NBC Universal Greg Ellis, Sales Director East, appssavvy Elyse Estrada, Advertising Specialist, H&M Evan Lang, Sales Director East, appssavvy Brigid Fitzgerald, Account Director, BlueKai Eric Franchi, SVP, Business Development, Undertone Networks Kevin Fried, Sr Dir of US Advertising Sales, Monster Media Works Paul Audino, VP, Advertising Sales, Undertone Networks Heather Barc, Director of Sales, East, DoubleVerify Videos The tyranny of dead internet ideas International Events September 13-15, Cypress Lakes, Australia Brand Summit  Request invite       More info September 21-22, National Hall, Olympia, U.K. ad:tech London  More info September 27-29, Conrad, Bali, Indonesia Agency Summit  Request invite       More info		Latest Event Updates Keynote Speaker | Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide | Brand Summit Speaker | Jim Cass, VP & GM, Mars Direct, Inc. | Brand Summit Insight Address & Collaborative Session | Jeff Rosenblum, Founding Partner, Questus, presents "Hope Beyond the Hype II: How to Blow Consumers’ Minds in a Fragmented World" | Brand Summit Attendee | September Brand Summit, Barnes & Noble, VP Acquisition Marketing Attendee | September Brand Summit, American Express, Director, Online Acquisiton iMedia Summits RECENT ADDITIONS KEYNOTE SPEAKER | Breakthrough Summit David Pescovitz Co-Editor of Boing Boing Research Director with the Institute for the Future INSIGHT ADDRESS | Breakthrough Summit Mike Bloxham Director, Insight & Research Center for Media Design, Ball State University SPEAKER | Breakthrough Summit Bonin Bough Global Director of Digital & Social Media PepsiCo Make valuable connections at the next iMedia event!   Learn more about iMedia sponsorship opportunities ad:tech London SPEAKER | ad:tech London Bruce Daisley YouTube SPEAKER | ad:tech London Joanna Shields Facebook SPEAKER | ad:tech London Miquel Moreno Coca-Cola Learn trade secrets from industry icons at ad:tech   Learn more about ad:tech sponsorship opportunities Event Coverage ARTICLES By Lori Luechtefeld When to fire your agency -- and not hire a new one The agency relationship is broken. MRM's Marc Fleishhacker discusses how it can be fixed -- or whether to scrap it altogether. By Rich Cherecwich How an integrated content strategy can save your brand Convincing senior executives to invest heavily in digital is no easy task. Kmart's CMO explains why building an integrated strategy -- where every element works together -- is the best way to get everyone on board. BLOGS By Rich Cherecwich Shutting down the agency pitch machine The procurement process is a major pain, according to Marc Fleishhacker, the EVP and GM of MRM New York. Even worse, it really hurts an agency's clients when the agency is forced to look for new business.
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