DMNews: IBM to acquire Unica for $480 million

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August 16, 2010 Check out DMNews on your smartphone Advertisement: Today's News IBM to acquire Unica for $480 million Ryan Chatelain Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million.   Leukemia & Lymphoma Society launches mobile giving campaign Shahnaz Mahmud The Leukemia & Lymphoma Society launched a 10-day mobile giving initiative August 16. The organization worked with mGive, a mobile donations provider, on the effort.   Statlistics releases design file to market Statlistics has released the Interior Design list to the market.   From the print edition Recruitment for the best Shahnaz Mahmud Colleges turn to myriad marketing tactics at a time of soaring enrollment   Smart practices for b-to-b newsletters Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Ministry Marketplace Resource Guide Ministry Marketplace Resource Guide - McCarthy Media Group - This file contains chapel staff who intend to buy

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Salesforce.com's inspiration? It's Facebook

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August 12, 2010 Check out DMNews on your smartphone Inside CRM/Database Salesforce.com's inspiration? It's Facebook Ryan Chatelain Al Falcione, Salesforce.com's senior director of product marketing, recently spoke to DMNews about the company and the evolution of CRM technology.   News Open market for CRM apps Ryan Chatelain Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.   Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Webtrends acquires Transpond to go beyond measurement Shahnaz Mahmud Web analytics service provider Webtrends has acquired social marketing company Transpond to broaden its offerings beyond measurement. Financial terms of the deal, signed August 10, were not disclosed.   VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   National Geographic Channel using Janrain platform to collect consumer data Ryan Chatelain Janrain, a provider of user-management platforms for the social web, released its Janrain Capture software-as-a-service platform August 10. The National Geographic Channel is among the companies using it to collect data about website visitors.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Custom metrics jump-start customer loyalty management Paul Weiss As customer loyalty management continues to mature, loyalty gurus across industries continue to refine strategies to deliver increased relevance to their customers. This includes retailers, financial services, travel & entertainment and subscription services.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   How to go from vertical lists to broad market Alex Aigner, EVP of business development, Datalab With the average cost of a vertical list around $125/M, marketers can cut their data cost almost in half by switching to a national demographic file supplemented by a predictive model. Vertical lists by default are specialized groupings of individuals rather than mass millions.   From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch Netflix is turning more of its attention to direct streaming of films - and away from the mail.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Postal Service sees $2.5B June loss

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August 12, 2010 Check out DMNews on your smartphone Advertisement Valassis Delivers Value to Clients and Consumers Add strokes of genius to your media plans. Build on the success of others and borrow from Valassis' wealth of experience and our collection of big-picture insights and industry-specific data. Contains over 1,300 data points on 6 different industries. Get free insights. Today's News Postal Service sees $2.5B June loss Frank Washkuch The US Postal Service has reported a net loss of nearly $2.5 billion for June, a significant increase from the $1.3 billion reported in the same period last year. Total operating revenue was down 5.6% to $5.1 billion in the month.   Gold Class Cinemas promotes 'Eat, Pray, Love' cooking demonstrations Shahnaz Mahmud Deluxe movie theater chain Gold Class Cinemas launched an e-mail marketing campaign August 8 inviting members of its loyalty program to free 'Eat, Pray, Love' cooking demonstrations tied to the film's settings. The e-mail blast was created internally.   Quad/Graphics reports Q2 loss Frank Washkuch Commercial printing company Quad/Graphics saw an operating loss of $23.7 million in the second quarter of 2010, as well as a net loss of $35.6 million. The company, which closed its acquisition of Worldcolor July 2, saw an operating profit of $8.2 million for Q2 2009 but a net loss of $7.2 million for the same period.   Macromark releases financial buyers file to market Macromark has released the Kerry Hemmingsen's Unlimited Wealth Program Buyers file to the market.   From the print edition Preparing for the big holiday game Michael Haydock, retail analytics leader, IBM Global Business Services During August, marketing chiefs at major retailers are like athletes before the big game. They know what's on the line. The decisions they make about how and where to allocate the holiday season marketing budget will likely spell the difference between victory and defeat for the entire year. And it's a long time until next season.   How to save the US Postal Service Craig A. Huey, President, Creative Direct Marketing Group Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that small reforms at the US Postal Service will protect the direct mail industry, but a number of direct marketers and political leaders recognize the problem can't be solved by lobbying and compromise.   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Detroit band wins FreeCreditScore.com contest Ryan Chatelain Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.   more » Today's lists and databases Pure White Smile Pure White Smile - Product Buyers - Geon Media Group - This file contains buyers who have learned that one of the keys to making a good first impression is a great smile.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Personalization is the new black

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August 11, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Personalization is the new black Shahnaz Mahmud We all know that relevancy is a term that is very fashionable. However, personalization is becoming more the trend these days.   News Domino's delivers e-mail campaign to support photo contest Shahnaz Mahmud Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.   EBay debuts 'bucks' rewards program Ryan Chatelain Online marketplace eBay launched a rewards program August 3 that allows consumers to accrue 'eBay Bucks' that can be spent on future purchases.   Smart practices for b-to-b newsletters Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales   Opinion Building a foundation for effective e-mail campaigns By Michael Thompson, director of deliverability and ISP relations at ClickSquared Effective e-mail campaigns require two critical elements: good list hygiene and an understanding of customer preferences.   Lists and Databases Magellan MF Immigration Restrictionists Magellan MF Immigration Restrictionists - Pinnacle List Company - This file contains donors that strongly support the Arizona immigration law.   Macromark releases financial buyers file to market Macromark has released the Kerry Hemmingsen's Unlimited Wealth Program Buyers file to the market.   MetaResponse Group releases Otaku list MetaResponse Group has released the Otaku USA Magazine Subscribers list to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Inbox timing: A critical component of e-mail relevance By Loren McDonald, VP of industry relations at Silverpop Forget all the claims that one day or time is better than another to send messages to your mailing list. The ideal time to send e-mails, of course, is when each recipient is most likely to open and act on your e-mails.   From DMNews' Direct Line Blog Apparently, everyone wants you to 'Eat, Pray, Love' Shahnaz Mahmud August 09, 2010 'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Slow growth ahead for direct marketing, report says

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August 11, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Slow growth ahead for direct marketing, report says Ryan Chatelain Direct marketing spending and revenue will experience slower growth than other communications sectors, according to projections released August 10 by private equity firm Veronis Suhler Stevenson.   Webtrends acquires Transpond to go beyond measurement Shahnaz Mahmud Web analytics service provider Webtrends has acquired social marketing company Transpond to broaden its offerings beyond measurement. Financial terms of the deal, signed August 10, were not disclosed.   Senator urges dismissal of postal rate increase request Frank Washkuch US Sen. Susan Collins (R-ME) sent a letter to the Postal Regulatory Commission August 9 calling for the oversight body to dismiss the US Postal Service's request to enact an 'exigent price increase' next year.   Golden Nugget gambles on branded social gaming Shahnaz Mahmud The Golden Nugget casino has entered the branded social gaming space by launching a Facebook game. The hotel and casino worked with software and technology company Last Legion Games on the initiative.   National Geographic Channel using Janrain platform to collect consumer data Ryan Chatelain Janrain, a provider of user-management platforms for the social web, released its Janrain Capture software-as-a-service platform August 10. The National Geographic Channel is among the companies using it to collect data about website visitors.   From the print edition Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Preparing for 'do-not-track' legislation Kate Muth Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch Netflix is turning more of its attention to direct streaming of films - and away from the mail.   more » Today's lists and databases Magellan MF Immigration Restrictionists Magellan MF Immigration Restrictionists - Pinnacle List Company - This file contains donors that strongly support the Arizona immigration law.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.