iMedia 25: East Coast Agencies to Watch

July 13, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: East Coast Agencies to Watch By Editors iMedia presents its 2011 list of key agencies that move, shape, and lead digital. See which ones made the cut! Why digital is going overboard with technology By Bob Garfield Bob Garfield questions whether we've reached an oversaturation point with digital tools. Watch as IPG Media Lab's Brian Monahan defends his quest for digital's future. How to protect your company's branded search terms By Frederick Felman Distinguishing your brand among the search clutter is hard enough. Take a look at these simple guidelines that will ensure your brand is getting all the clicks it deserves. 10 things every digital advertising job candidate needs to know By Winston Binch Looking for a career in digital advertising? Play by these rules to get the job you want. LATEST BLOG POSTS More posts Take a Smartphone, Please By Jeff Hasen My first-half-of-2011 mobile predictions began with the belief that the carriers and retailers would pay us to take on a smartphone with a contract.While that apparently didnt happen, the movement of smartphones was a big part of the mobile story... What to Consider When Choosing a Mobile Ad Campaign: Premium vs. Performance Models By Alberto Esquenazi Even though its very difficult to tell now, it looks as though mobile advertising will follow the same path as online advertising. However, this wasn't always the case. In order to understand the parallels, you have to go back in time to the origins... Archetypes are the magic bullet for brand social identity By Tom Troja Archetypes are the bridge that connects people and brands. From Nike as the hero, Harley as the outlaw, Ivory as the Innocent Archetypes work and work well. They are based on the wisdom of the ages; provide depth and resonance around human character,...  blog More posts ad:tech NY's Startup Spotlight competition nominations are open! By Jim Nichols ad:techs second start-up competition is on! If you went to ad:tech SF this year, you saw that start-ups are now a big part of the program, and NY will witness the second start-up competition this... Learn more about ad:tech » Register for the next event » LATEST COMMENT Doug - After reading this article I started looking for other references to 99Designs. I found an entire Google category under 99Designs Scam. The following was a blog entry from Mixgery from someone who knows the law and was very ... Steve Chapman on: The trend that's revolutionizing digital creative MOST READ ARTICLES 1. 5 website functions you need to move to Facebook 2. When social media goes to hell: 4 action plans 3. Top 10 Brands in Video: A small brand climbs among the titans 4. 3 user experience principles to live by 5. 7 ways to fuel fandom on Facebook SUMMIT COVERAGE More photos Brian Stone, Strategic Account Executive, Akamai ADS Nick Higgins, President, Joost See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Strategist (Media Planner) Digital Strategist (Media Planner) Interactive Producer Secret Consumers Wanted Secret Consumers Wanted Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Bettina Sherick VP, International Digital Marketing, 20th Century Fox International See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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iMedia Brand Summit: Ads from you personal network

July 12, 2011 | View online | Forward to a friend
	Brand Summit Updates September 11-14, 2011, Coronado, CA Insight Address: Consumers love a deal. It's the whole "insider" psychology – the feeling that they are receiving a special offer, thanks to their personal network. Hear the ins-and-outs from Mitch Spolan of Living Social, and the brands that are currently leveraging group couponing and time-based offers to drive brand awareness and increase sales. Private Screening: Questus research head and documentary filmmaker Jeff Rosenblum premieres key footage from "The Next Generation" bringing marketers, agencies, publishers, and technology partners together. October Breakthrough Summit Updates October 16-19, 2011, Las Vegas, NV Insight Address: Not a day goes by when a marketer or agency isn't pitched on the latest, greatest new advertising partner or solution. It can be exhausting staying ahead of the trends, and it's a challenge to separate the wheat from the chaff in the field of new technology startups. Join Leonard Brody, president of Clarity Digital, as start-ups pitch their services, and the audience weighs in. ad:tech New York November 8-10, 2011, Javits Center Marketing Masters: Join Tom Daly of The Coca-Cola Company (for mobile), Paul Kontonis of The Third Act, Digitas (for online video), Mike Yonker of Rockfish (for tablets), and other industry leaders as we take a deep-dive into the industry's most engaging topics, including social, search, affiliate, email, and ad networks, exchanges, and beyond. Event Coverage ARTICLES By Brian Monahan Mobile is dead: 5 marketing trends Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight. By Lucia Davis The secret weapon for better brand recall The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you. BLOGS By Lucia Davis Stop calling yourselves agents of change Bloggers can spot boilerplate text and poorly researched inquiries from a mile away. If you want to get on their good sides, avoid these common faux pas in your outreach.		Next Event Brand Summit September 11-14, 2011 Coronado, CA View agenda Upcoming Events Breakthrough Summit October 16-19, 2011 Las Vegas, Nevada  Summit info     Request invite Agency Summit December 4-7 Scottsdale, Arizona  Request invite Event Photos Adam Gordon, Vice President of Sales, US, MailOnline Orlando Reece, SVP, Sales, Grab Networks Jeannie Abraham, Sales Director, Seeking Alpha  View full gallery Videos Navigating in a world of gray Join us as we tackle new agency roles and discuss how to navigate in this world of gray. Presented by Shane Ankeney, Eric J. Grilly, Adam Lavelle, and Jack Meyers. Moderator: John Durham.
The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.