Join American Express, Walmart, and more at the upcoming iMedia Breakthrough Summit

October 4th, 2011 | View online | Forward to a friend
	October Breakthrough Summit Updates October 16-19, 2011, Henderson, NV Insight Address: Hear an insider's perspective on trends coming out of the connected home that are re-shaping the next "4th screen" or future living room with Brian Cooley, editor-at-large, CNET. Closing Keynote and Table Talks: Predictability is elusive because randomness holds much more sway on today's consumers than most of us would like to believe. Drawing on his own research, Duncan Watts of the Human Social Dynamics Group, explores why the science of everyday life is important for today's marketing professionals. Insight Address: Join Leonard Brody, president of Clarity Digital, for an exciting session on the evolution and division between the virtual and physical self. December Agency Summit Updates December 4-7, 2011, Scottsdale, AZ Opening Keynote Panel: Digital superstars from powerful brands such as Coca-Cola, Wrigley, and The Gap discuss the principles, points of contention, and best practices of agency/client partnerships. Don't miss this unique and unfiltered dialogue from brand marketers who are investing heavily in digital based on agency partnership success. Panel: How do you make yourself a better agency? What are the common mistakes, and what are brands looking for in pitches? How does procurement and marketing work together? Mike Drexler of Drexler Fajen & Partners will lead this insightful discussion. Event Coverage ARTICLES By Jennifer Marlo The secrets to online marketing success These days, a successful marketing campaign depends upon strategically placed content. Read on to discover how to create compelling content and measure its impact. By Jennifer Marlo How to score genuine digital impact at scale As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. BLOGS By Doug Weaver The Fiesta Nobody Loves s we enter the fall season and another online advertising year begins to ebb, the human-powered agency RFP process continues - against all odds - to cling to life.		Next Event Breakthrough Summit October 16-19, 2011 Henderson, Nevada View agenda Upcoming Events Agency Summit December 4-7, 2011 Scottsdale, AZ Summit info Request invite Brand Summit February 5-8, 2012 Bonita Springs, FL Summit info Request invite Event Photos View full gallery Videos Join Questus Founding Partner Jeff Rosenblum as he premieres key footage from the upcoming documentary, "The Naked Company."
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Discuss Innovation in Good Company at iMedia's Breakthrough Summit

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	Discuss Innovation in Good Company at iMedia's Breakthrough Summit October 16-19 - Henderson, Nevada
			Whether it's taking a sneak peek at the next big thing in car technology with CNET, Editor at Large, Brian Cooley – learning trade secrets from the brands pushing the boundaries of innovation – or participating with marketers at Breakthrough’s inaugural “Next Wave” start-up showcase – everything about this October will be aimed at driving marketers to embrace the best and most innovative digital solutions available today! Summit Site
	Featured Speakers
			Brian Cooley Editor at Large, CNET Brian Cooley, CNET's Editor-At-Large, will provide a unique perspective based on insights gleaned from the interactivity of CNET's users, CNET's editorial experts and industry intelligence. Get smart on what's emerging in car tech and hear an insider's perspective of trends coming out of the connected home that are re-shaping the car as the next "4th screen" or future living room. Porter Gale Former VP of Marketing Virgin America Leonard Brody President Clarity Digital Duncan Watts Principal Research Scientist Human Social Dynamics Group
	Sample of Confirmed Brands

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