Wednesday, December 21, 2016

iMedia Agency Summit video highlights

December 21, 2016     |     Our Summits       View Online
  iMedia Summit              
 
The paradox of connectivity
How has social media impacted our lives in the way we connect and perceive others? Discover more about the isolation principle and key ways brands can use this knowledge. READ MORE

How mature are your digital behaviors?
What is the difference between doing digital and being digital? Don't miss this fascinating perspective from the recent iMedia Agency Summit. READ MORE


We're all data scientists
In a world of big data and machine learning, marketers are taking on roles we never expected. See why. READ MORE
iMedia Brand Summit:
Partnerships: The Latest Renaissance in Marketing
February 12 - 15, 2017, Amelia Island, Florida
LEARN MORE

iMedia Agency Summit:
Breaking the Mold: The Shifting Client and Agency Paradigm
April 30 - May 3, 2017, New Orleans, Louisiana
LEARN MORE

iMedia Brand Summit:
Marketing in the Age of Humanism
September 10 - 13, 2017, Coronado, California
LEARN MORE
 
 
 
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Monday, December 19, 2016

iMedia Agency Awards highlights

December 19, 2016     |     Our Summits       View Online
  iMedia Summit              
 
Innovative Agency of the Year
Finalists included Carrot Creative, Deep Focus, Giant Spoon, GoKart Labs, and Rockfish. SEE WHO WON

Campaign of the Year
Finalists included campaigns from David Miami, Deutsch, Kelly Scott Madison and Droga5, KNECT, and Red Door Interactive. SEE WHO WON

Agency Marketer of the Year
Finalists included Adam Harrell from Nebo, John Hartman from Piston, Erik Huberman from Hawke Media, Richard McDonald from Epsilon, and Kevin VanValkenburgh from Tombras. SEE WHO WON

Small Agency of the Year
Finalists included Good Apple, Mindgruve, Piston, Home Brew Agency, and Traction. SEE WHO WON

Agency of the Year
Finalists included DigitasLBi, Epsilon, Huge, Influence & Co., and PMG. SEE WHO WON

   
iMedia Brand Summit:
Partnerships: The Latest Renaissance in Marketing
February 12 - 15, 2017, Amelia Island, Florida
LEARN MORE

iMedia Agency Summit:
Breaking the Mold: The Shifting Client and Agency Paradigm
April 30 - May 3, 2017, New Orleans, Louisiana
LEARN MORE

iMedia Brand Summit:
Marketing in the Age of Humanism
September 10 - 13, 2017, Coronado, California
LEARN MORE
 
 
 
  This email was sent by: iMedia Communications, Inc.
24461 Ridge Route, Suite 210 Laguna Hills, CA, 92653, USA
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Wednesday, December 14, 2016

Best of Shop.org SmartBrief 2016

A big year for Amazon | 7-Eleven took to the skies in 2016 | Wal-Mart got an e-commerce boost with Jet.com deal
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December 14, 2016
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Year in Review
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A big year for Amazon
A big year for Amazon
(Stephen Brashear/Getty Images)
Amazon's every move made news this year, and the stories resonated with SmartBrief readers eager to keep up with the e-commerce giant's latest moves, from eliminating list prices from product listings to launching a menswear line to making plans for brick-and-mortar expansion.

Amazon-owned Zappos also caught readers' attention with new shoeboxes printed with templates telling customers how they can be repurposed. 
The New York Times (free-article access for SmartBrief readers) (7/3) 
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7-Eleven took to the skies in 2016
Drones made their first home deliveries in the US this year, courtesy of 7-Eleven and tech partner Flirtey, which flew in Slurpees, hot coffee and other c-store treats. Retailers in other parts of the world also have been experimenting with drones since 2013, when Amazon announced plans to develop delivery drones, including JD.com, which began using drones to deliver to rural areas.
TechCrunch (7/22) 
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Wal-Mart got an e-commerce boost with Jet.com deal
What Wal-Mart aims to add with its Jet.com acquisition
McMillon (Drew Angerer/Getty Images)
Wal-Mart acquired e-commerce startup Jet.com for $3.3 billion in cash and stock this year, a deal that brought the brick-and-mortar retailer the kind of online operation it would have built from scratch if it were just starting out, CEO Doug McMillon said in August. Jet.com celebrated its first birthday in July with more than $1 billion in sales, 12 million products for sale and more than 4 million customers.
CNBC (8/9) 
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Industry Outlook: Shop.org SmartBrief Reader Poll
What is your biggest goal/expectation from tech next year?
Boost sales  33.33%
Increase store traffic  33.33%
Increase online traffic  23.81%
Raise brand awareness  9.52%
Does your e-commerce site offer space to third-party sellers?
No, we don't include third-party sellers and don't plan to add marketplace options  50.00%
Yes, we currently include third-party sellers on our site  27.78%
No, but we plan to add third-party sellers to our site in 2017  11.11%
Not sure  11.11%
In 2017, most of my company's tech investments will focus on:
Mobile  38.89%
Multi-channel  36.11%
Online  19.44%
In-store  5.56%
Annual Digital Commerce Study Webinar
Learn the key to creating a winning strategy in today's unified commerce world. Join Boston Retail Partners and Radial to learn what consumers expect and which strategies top retailers are using to succeed. View Webinar.
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Image of the Year
Snapchat played hard to get with its Snapchat Spectacles. The company sold the $130 video recording eyeglasses only in vending machines in select cities, and by last month, pairs were selling on eBay for $5,000.
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Snap Inc.
(YouTube/Spectacles)
Radial's 2016 Holiday Fraud Index
Make sure fraudsters don't hijack your profits during the 2016 holiday shopping season! Download Radial's Holiday Fraud Index to learn six fraud trends that can put your bottom line at risk this holiday season.
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Smartest Quote
Each day, Shop.org SmartBrief readers share the SmartQuote with colleagues, family and friends. Here is this year's most shared quote.
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Failure is a bruise, not a tattoo.
John Sinclair,
poet
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Shop.org News
Disrupt yourself before someone else does
New technologies and evolving consumer behaviors are combining to force seismic shifts in retail. Retailers are working with promising startups and looking for ways to create a culture of innovation inside their own companies. No matter where a brand looks for new ideas, the motivation is the same: Disrupt yourself or be disrupted by the competition.
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The most coveted demographic
"Millennials" may be one of the most overused words in business. Retailers are fixated on this age demographic, which accounts for more than 75 million American consumers. This year, NRF looked at what millennials expect from retailers, why they love brands like Shinola and what consumer survey data says about how young consumers approach shopping.
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Beyond omnichannel
Retailers are taking major steps to integrate in-store and digital operations, rethinking store concepts and adopting a "boundaryless" vision for the future of commerce. As traditional retailers become increasingly digital, online retailers -- including Amazon -- are opening physical locations, further blurring the lines between channels.
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