For some people, autumn conjures up thoughts of pumpkins, fall foliage and tweed suits. For marketers, it signals a 2-3 month stretch of excel spreadsheets, vendor reviews and endless negotiation. Yes, we are in the thick of planning season, and this year an uncertain economy will leave its mark on all line-items, search included.
Rich media agency Eyeblaster has released its Channel Connect for Search, a tool that allows agencies and advertisers to track both search and display advertisements and the effect that one has on the other.
Yahoo's latest platform, APT from Yahoo, began rolling out with its first publishers — the San Francisco Chronicle and San Jose Mercury News — last week.
Search engine marketing agency Didit will now issue up to $1 million in Campaign Performance Trust Accounts (PTAs) to clients that launch new search campaigns in the fourth quarter of 2008.
Jamie Keaney, senior search strategist, IMPAQT September 29, 2008
Semantic search has generated a lot of buzz this summer, which has search marketers considering whether the future of optimization will be focused on content or keywords.
The DMNews Essential Guide to Search Engine Marketing
Misty Locke, co-founder and president, Range Online Media September 29, 2008
This industry's evolution is swift and capricious, but it always manages to steer itself to the next best iteration. Marketers can never really sit back and rest on their laurels, successes or stellar ROI. If you want to inject some momentum into a campaign that's gotten a little "comfortable," consider these suggestions, ranked from one star (easy next step) to three stars (better clear your week — and your weekend, too).
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