DMNews' Digital Insider: Study questions local search industry scruples

June 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Create Digital Interactive Collateral from Any PDF Upload a PDF of any type of collateral and watch as a flash-based digital edition is created and hosted for you and your audience. Great for Catalogs, Magazines, Brochures, reports - anything. Add rich multimedia, links, and get great readership analytics. Try it free for 14-days from Zmags or email sales@zmags.com for more information - or call 866-98-ZMAGS. Click here to upload a PDF now! Latest News Study questions local search industry scruples Sharon Goldman On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI.   IAB: Internet advertising drops by 5% in Q1 2009 Dianna Dilworth In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.   Facebook testing payment method for app developers Chantal Todé Facebook continues to test ways to expand the use of commerce within the site. According to a statement from the company, Facebook is testing a system that will allow application developers to accept credits as a form of payment within the site. "We're always testing new ways to add value for our users and developers, and we think enabling developers to accept these credits as a form of payment has the potential to create exciting new user experiences," the e-mailed statement read.   Amid bankruptcies, auto industry seeks digital reinvention Lauren Bell, Dianna Dilworth, Chantal Tode Even with budgets getting sliced, marketing remains a necessary part of any automaker's business strategy. The question now is not whether automakers will spend to promote their brands, but whether they will stick to their old, traditional-media-heavy strategies or move their marketing dollars to more nimble online media.   Sears settles with FTC over Web-tracking software Chantal Todé The Federal Trade Commission is reporting a settlement with Sears Holdings Management Corp. over charges the retailer failed to adequately disclose the scope of consumers' personal information it collected via a downloadable software application. According to the FTC's complaint, Sears invited certain consumers visiting the Sears.com and Kmart.com Web sites to become members of the "My SHC Community" and paid them $10 to participate in on-going interactions with the retailer.   MMA Forum: Mobile marketing grows, trust is key Dianna Dilworth Mobile marketing represents 1.8% of all marketing expenditures in 2009, and while this may seem like a small number, the average mobile marketing budgets are growing by 26% per year, according to research by Peter Johnson, VP of market intelligence and strategy at the Mobile Marketing Association, presented today at the MMA Forum in New York. This growth, it should be noted, is happening when marketers are seeing a 7% drop in their average marketing budgets.   Inside Digital Inside a social search engine Sara Holoubek In a bold move, Topsy Labs Inc. recently launched Topsy.com, a social Web search engine, and announced that it was backed by a handful of prominent investors to the tune of $15 million. The news confirmed what many marketers had anticipated - a move towards a social Web where the end destination is less important than the ability to rapidly discover and share the most important content.   Opinion Bing: the engine that will change your search strategy Dave Pasternack, Didit.com, Microsoft's Bing is likely to change the way we all search. And that change could mean quite a lot for your own company's search marketing strategy as well. Expect Bing to deliver a higher volume of long-tail keyword searches, require you to rethink search's relationship to other marketing channels and to take on a whole new approach to search strategy.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Unconventional wisdom for PPC campaigns Damir Saracevic? When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.   Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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