DMNews' Digital Insider: TruFan social media platform for sports fan launching

June 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Create Digital Interactive Collateral from Any PDF Upload a PDF of any type of collateral and watch as a flash-based digital edition is created and hosted for you and your audience. Great for Catalogs, Magazines, Brochures, reports - anything. Add rich multimedia, links, and get great readership analytics. Try it free for 14-days from Zmags or email sales@zmags.com for more information - or call 866-98-ZMAGS. Click here to upload a PDF now! Latest News TruFan social media platform for sports fan launching Chantal Todé TruMedia Networks is launching TruFan today, a social media platform for sports fans built around local fan communities in 122 markets where a major professional sports team is located. The platform was designed to allow fans to post, share, vote on and aggregate timely, local sports media content in a fashion similar to what is done on Digg or Yahoo Buzz.   Internet marketers, Web publishers, privacy groups eye House BT hearings Dianna Dilworth, Chantal Todé The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.   Associated Press moves into digital ad business Dianna Dilworth The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms.   Microsoft's click fraud suit applauded by Internet advertisers Lynne Miller The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.   JetBlue debuts campaign to promote new LAX service Dianna Dilworth JetBlue debuted its first flight to Los Angeles International Airport (LAX) yesterday and, to build buzz around the event, invited travel bloggers and YouTubers on a flight from JFK to LAX to share their thoughts.   Inside Digital Inside search: Finding the C-suite Lauren Bell CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.   Opinion Optimize customer interactions in a downturn Mark Nagaitis, CEO, 7 Billion People It's pretty bleak out there, and some are predicting that the economy will get worse before it gets better. In this sort of environment, e-commerce marketers need to take a look at the ROI of their outbound marketing, and how effective their Web site is at converting customers coming to the site. Traffic generation spend is wasted if that traffic does not convert, and average conversion rates hovering at 3% or so seem to indicate that the selling conversation that we are having with our customers leaves something to be desired.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Key search marketing tip: Get your keywords organized Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.   Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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