Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog. The ads are significant, because Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date.
WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since the tagline was reinstated in 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.
Spa chain Bliss has unleashed a new guerrilla marketing campaign that incorporates social media, online video and gorillas. The new campaign is called "Gorilla Marketing" — a pun on guerrilla marketing — and is aimed at promoting Bliss' hair removal services and products.
Microsoft has teamed up with ComScore to develop a digital media planning technology that aims to help brand advertisers measure reach, frequency and audience composition at the ad placement level online.
Coffee brand Eight O'Clock is the primary sponsor of a number of social media pushes for AMC's acclaimed drama series Mad Men. The partnership includes a "Mad Men Yourself" avatar-making site, online games and e-cards featuring images from the show, all created by Eight O'Clock's agency S3.
Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.
Melissa Read, Ph.D. - VP of Research and Innovation, Engauge
In less than 140 characters, Avinash Kaushik summed up the biggest problem in social media with a single tweet..."Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there's surprise it's not better."
The DMNews Essential Guide to Search Engine Marketing
Wister Walcott, co-founder and VP of products, Marin Software
By now, most marketers know the drill for 2009: Trim budgets and focus on effectiveness. For search marketers, there are several ways to meet this challenge. In fact, you can often wring more ROI out of your paid search campaigns without sacrificing much traffic. Wister Walcott, co-founder and VP-products for Marin Software details three clear steps you can take.
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