After speculation and rumors for the past month or so, Microsoft Corporation has sold its digital agency Razorfish to the Publicis Groupe SA holding company in a transaction valued at approximately $530 million in cash and treasury shares.
In a sign of the growing importance of e-commerce to major retailers, Target has become the latest merchant to end a relationship with Amazon that saw the latter providing e-commerce technology, customer service, inventory, site content and fulfillment of online orders for several major retailers during the past decade. Target, which has had a partnership with Amazon since 2001, said it plans to build and manage its own platform for Target.com, which it expects to launch prior to the holiday season in 2011.
Online movie destination Fandango is running a new mobile marketing effort to promote the Paramount Pictures summer blockbuster film G.I. Joe: The Rise of Cobra, which opens August 7.
iCrossing, a digital marketing agency, announced August 6 that it has named Paul Doleman as CEO of its UK operation. He was previously chief technology officer. Doleman replaces Arjo Ghosh, who becomes chairman. As chairman, Ghosh will remain actively involved in the business with a focus on strategic direction and, in particular, European growth, the company said in a press release. Doleman will be based in iCrossing's Brighton office.
Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site. Tower.com offers an extensive collection of online music, home entertainment video and books. "As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment," said Sabrina Miller, marketing manager for Tower.com, in a statement.
Boost Mobile is running a new integrated marketing campaign that reaches out to a Hispanic audience. The new campaign is an extension of the "Sin abusos" campaign, which launched back in February.
As online advertising matures, there's an increased emphasis on streamlining operations between technology platforms. Marketers are beginning to make more investment around ways to save money in small increments.
Dush Ramachandran, VP of biz dev.and marketing, ClickBank
In case you haven't heard, the Federal Trade Commission is pondering whether to impose new guidelines on bloggers and Twitter users who stand to receive compensation for their marketing work. The FTC's concern is that some bloggers may not disclose that they're earning commissions from a particular company when they write a blog that promotes that company's products.
The DMNews Essential Guide to Search Engine Marketing
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