DMNews' E-Mail Weekly: ExactTarget acquires Keymail Marketing to expand into UK market

September 9, 2009 Check out DMNews on your smartphone Advertisement New Whitepaper: Email Marketing in the Age of Social Media With the rise of social media, email marketers now have the power to create viral programs that dramatically increase response rates, brand affinity and reach. This new whitepaper outlines how to tap your influential customer base, motivate sharing and measure the results. Download your free copy. News ExactTarget acquires Keymail Marketing to expand into UK market Dianna Dilworth Indianapolis-based e-mail service provider ExactTarget is expanding into the UK market through the acquisition of Keymail Marketing. Terms of the deal were not disclosed. The acquisition, announced September 8, comes four months after ExactTarget received $70 million in venture capital funding, which it said it would use to expand its international presence.   Dell debuts small business IT campaign in the US Dianna Dilworth Dell has launched its second campaign in the US since the creation of brand-specific agency Enfatico in December 2007. Called "Take your own path," the effort extends an initiative that first ran in India late last year to the US, Japan, Germany, the UK and China.   Retailers now accepting cash payments for e-commerce goods Cara Wood At a time when retailers are struggling to find new buyers in the poor economy, online payment service provider eBillme.com has launched a "walk-in" payment option for Web shoppers who do not have online banking or credit cards. The effort could enable an additional 72 million people in the US to become online buyers, according to the company.   Publishers cross the digital divide Lauren Bell With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy   Opinions Inbox Insider: Start your holiday e-mail plans Dianna Dilworth With Labor Day over and the weather cooling down, summer is officially behind us. Kids are back to school and marketers are back to work. For e-mail marketers, now is the time to buckle down and get a holiday e-mail plan into effect, if you haven't already done so.   Which e-mail metrics are you overlooking? Steve Webster, Chief Strategy Officer, iPost This article shows you how to interpret and optimize the conversion rate of your various e-mail list segments to drive meaningful revenue improvement.Sustainable e-mail marketing doesn't burn out your list by over mailing, or addict your subscribers to unprofitable discounts. Instead, it balances revenue generation with reasonable email frequency and quality offers for your subscribers.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   The next revolution in e-mail marketing Peter Horan The e-mail inbox lies at the convergence point of two mega-trends in advertising: Marketers forming direct relationships with consumers and marketers working to deliver more relevant, specifically targeted messages to consumers. The inbox uniquely allows marketers to address interested consumers in context.   Lists and Databases Supertrax International New list — Supertrax International — The List Place — This file contains snowmobile owners who subscribe to the publication Supertrax International. This predominantly male audience has a median age of 45 and an average household income of $75,000.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
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