DMNews Email Marketing Weekly: JetBlue working with e-Dialog on e-mail marketing, loyalty program

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October 7, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> News JetBlue working with e-Dialog on e-mail marketing, loyalty program Dianna Dilworth JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.   First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers Dianna Dilworth US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.   NRF predicts 1% drop in holiday sales Chantal Todé In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year's holiday retail sales. The country was already months into an economic crisis when the holiday season hit last year, and the retail industry experienced a dramatic 3.4% drop in overall sales.   Opinions Inbox Insider: The evolved inbox expands the idea of e-mail marketing Dianna Dilworth With social media playing a more important role in consumer communications than in the past, the inbox is now defined more broadly. It is no longer just for checking messages in one portal, but finding different kinds of messages from various places on the Web.   Inside the inbox: What are your customers really seeing? Jeff Wilbur, VP of marketing, Iconix One of the fundamental requirements of a successful e-mail marketing campaign is understanding how your customers interact with your e-mail. Yet this kind of behavioral data is hard to come by. How often do they look at their e-mail? What else is competing with your message in the inbox? Do customers view the message in the preview pane? Are they seeing images?   From the 2008 DMNews Essential Guide to E-mail Marketing Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases Salamon Home Office Finance and Administration New list — Salamon Home Office Finance and Administration — Salamon Associates — This list consists of home office-based Internet buyers of personal bookeeping, financial, insurance, mortgage, and consumer credit products. Their purchases indicate the use of either a DSL-, cable-, or satellite-based high-speed Internet connection.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
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