DMNews Database Weekly: Valpak, Martha Stewart launch direct marketing campaign

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March 4, 2010 Check out DMNews on your smartphone News Feeding America taps Merkle for response management Kevin McKeefery Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.   Zeta Interactive debuts digital coupon service Mary Elizabeth Hurn Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.   NYTimes.com, RMG launch digital out-of-home partnership Mary Elizabeth Hurn 'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.   Merkle names Weninger first chief creative officer Kevin McKeefery Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.   Column When marketing, travel through the four dimensions of time Paul Mandeville, COO of Conversen We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

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