DMNews: Taco Bell counts on superheros in CRM program

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June 28, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   Industry groups celebrate lack of FTC expansion in financial reform compromise Frank Washkuch House and Senate members approved a compromise version of financial reform legislation that does not significantly expand the Federal Trade Commission's powers on June 25. Marketing industry groups lobbied against any FTC power expansion.   Care USA picks RMI for list management Humanitarian group Care USA has selected RMI Direct Marketing to handle list management as of July 1. The organization hired RMI after an RFP process.   From the print edition Brands want summer film magic Dianna Dilworth Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.   IBM buys Coremetrics to boost analytics Iris Dorbian IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog In search of better social incentives Rose Gordon Can I vent for a minute? OK, I will. I've been using Foursquare for about a year now, and the incentives coming from marketers don't seem to be getting any better.   more » Today's lists and databases TigerDirect Masterfile Enhanced This file contains customers who use TigerDirect for deals while purchasing desktop, laptop and notebook computers, do-it-yourself computer kits, PC components, memory, high-definition TVs, printers, projectors, digital cameras and home entertainment systems.
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