DMNews: UPU implements affordable way to track letter/mass mailing

August 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News UPU implements affordable way to track letter/mass mailing Cara Wood August 12, 2009 The Universal Postal Union, the intergovernmental network of national postal services, recently announced global implementation of a new tracking program for international letter mail as part of its Global Monitoring System. It hopes to enable post services around the world to improve delivery quality with improved metrics. The Tag Acquisition Processor (TAP) product, provided by mailing technology company Reva Systems, allows the UPU to track delivery times for every mail piece sent from one country to another through RFID tags automatically, rather than requiring manual barcode scans or active tracking.   Google gets a "caffeine" rush Dianna Dilworth August 12, 2009 Google is always up to new tricks and this week's goes well with coffee. The online giant has released a test version of a new search indexing engine, called Caffeine.   Covario offers new automation, agency services for SEO Lauren Bell August 12, 2009 Covario, an analytics technology software firm, has launched new agency services based on technology, data and automation. The services will use Covario's analytics automation technology, organic search insight technology and a new SEO delivery team to create and deploy SEO strategies for clients.   Real estate data firm CoStar selects ExactTarget for e-mail Dianna Dilworth August 12, 2009 Commercial real estate research and information firm CoStar Group has selected the ExactTarget to power its revamp e-mail marketing efforts.   New mobile list available August 12, 2009 ListSolutions has introduced the Mobile MarketBASE list to the market. This file contains cell phone users who have agreed to receive marketing text messages.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Rebaters face more laws, enforcement Gonzalo E. Mon, attorney for advertising and marketing law, Kelley, Drye & Warren As consumers become more cautious with their spending, some companies are trying to lure them back into stores with rebate offers. These offers have recently come under increased scrutiny as states pass new rebate laws and regulators challenge companies who fail to comply.   How to tune in to direct response radio Buck Robinson, president/CEO, Robinson Radio "Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients. Based on a single mishandled, poorly targeted, untracked radio test, they come to the determination that the entire medium has no merit for their particular product or service.   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases Latin-Pak Email Marketing Program New e-mail list — Latin-Pak Email Marketing Program — Latin-Pak — This file contains Hispanic e-mail subscribers have who have opted in twice to receive information from third parties.   GreenFaucet.com eNewsletter Subscribers New list — GreenFaucet.com eNewsletter Subscribers — LMS Marketing Solutions — This file contains subscribers to one of two of GreenFaucet's e-ewsletters. The Weekly Flow highlights the best GreenFaucet content of the week, and Trader's Talk offers weekly market analysis complete with stock picks and actionable investment advice. Suggested usage includesinvestment offers, insurance, high-end travel, computer software and magazines.   Wealth Window - Wealthy Catholic Consumers New list — Wealth Window - Wealthy Catholic Consumers — ALC — This file contains donors to US Catholic organizations.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Online game stores turn to Webtrends for customer analytics

August 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Online game stores turn to Webtrends for customer analytics Lauren Bell GameStreamer, a b-to-b network that offers digital distribution and streaming of online games, has tapped Webtrends to provide analytics and customer insight for both the company and its partner retailers. Webtrends Analytics 9, chosen from a field of 5 vendors in a due diligence and testing process, will help GameStreamer and partners monitor visitor activity to their online game stores.   Conference Call: The Benefits Companies and Sage Software discuss CRM Lauren Bell DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   OfficeMax turns to ParAccel for deeper analytics Lauren Bell OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.   JetBlue latest airline to seek improved loyalty Lauren Bell JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.   New agency, Geomentum, gets local Lauren Bell Mediabrands, a division of Interpublic Group of Companies, has launched a new agency called Geomentum. Geomentum uses "hyper-local," neighborhood-based, market intelligence to help clients plan, execute and measure campaigns targeted to the sub-ZIP code level.   Column Customer advocacy: Why do you need it? How do you get it? Warren Hunter, Chairman/CEO, DMW Worldwide LLC When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: how do we find ways to assist them? But what's on my mind here is: what can we do to make our customers become advocates for us?   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo

August 12, 2009 Check out DMNews on your smartphone Advertisement New Webinar: Socialize Your Email Marketing - Motivating Customers to Build Your Brand Leveraging social media marketing to enhance your email marketing results requires an understanding of how to motivate customers to promote your brand within their social networks. Join social media and email marketing experts on August 27 and hear proven strategies for identifying your influencers, how to best motivate them with tailored content and creative, and effective ways to measure the results. Register Today. News Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo Dianna Dilworth Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.   Constant Contact reports 49% increase in revenue in Q209 Dianna Dilworth The industry has been buzzing about how e-mail has been doing well in the recession, and e-mail marketing services firm Constant Contact has more proof to support that case. The firm announced its financial results for the second quarter, which saw a 49% total revenue increase for the second quarter in 2008 from $20.8 million to $31 million, on August 6.   Kmart, Draftfcb focus on tweens for back-to-school Lauren Bell Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.   JetBlue latest airline to seek improved loyalty Lauren Bell JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.   Advertisement Opinions Inbox Insider: E-mail leaks can challenge businesses Dianna Dilworth E-mail is one of the most important tools of communication for companies, but security risks can make using the channel a challenge. As we saw with the Twitter hack last month, sensitive information in circulating via e-mail and if this is hacked can leave a company's private plans exposed. In addition, a company can be at risk if their customer's private data becomes exposed.   How to bring together social media and e-mail marketing Dino Michetti, VP and GM, Epsilon Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Segment your e-mail lists for more effective campaigns Chris Chariton, VP of marketing services and product management, GlobalSpec Inc. Used successfully for years in the world of direct mail marketing, segmentation has become increasingly common in the e-mail world. Segmentation, the process of dividing your e-mail list into distinct groups of people based on attributes such as demographics or purchase patterns, takes time and effort. Sending targeted messages to groups of people who respond in similar ways, however, can produce dramatically improved results.   Lists and Databases New e-mail lists from ListBargains ListBargains has released five new e-mail lists, each targeting a different group: Trailblazers Cruise Travelers @ Email, Open for Business Retailers @ Email, Healthpro Medical Professionals @ Email, Business Quest Opportunity Seekers @ Email and Today's Homeschooling Families @ Email.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: OfficeMax turns to ParAccel for deeper analytics

August 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News OfficeMax turns to ParAccel for deeper analytics Lauren Bell August 11, 2009 OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.   Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo Dianna Dilworth August 11, 2009 Multichannel retailer Rock/Creek is running a back-to-school e-mail campaign to help promote the season's newest backpacks. The campaign, which runs for two weeks, offers consumers a discount on the new backpacks. This is the fifth annual backpack sale for the Chattanooga, TN-based independent outdoor goods retailer. The offer targets two different audiences: students and outdoor enthusiasts.   Mobile couponing platform launches in grocery chains Cara Wood August 11, 2009 A mobile couponing system for grocery store chains and CPG manufacturers two years in the making went live on August 7. The A&P, The Food Emporium, Super Fresh and Waldbaum's supermarket chains have adopted the program, which provided through digital promotions and information management company Zavers. The digital platform, which presents mobile coupons and tracks their redemption rate sharing data with retail outlets and brand managers in real time, is available in New York; New Jersey; Pennsylvania; Maryland; Washington, DC; Connecticut and Delaware locations.   NearbyNow launches iPhone shopping platform Chantal Todé August 11, 2009 NearbyNow has launched an iPhone platform offering consumers the ability to find a featured product at a nearby store and put the item on hold. Runners World and Seventeen are the first two titles to launch iPhone applications using the platform.   Maxus to handle US and UK media for Powermat Carol Krol August 11, 2009 Media and marketing services agency Maxus, part of WPP's GroupM, was awarded the media responsibilities in the US and the UK for Powermat, a wireless charging product. The agency will handle strategic planning, implementation and digital responsibilities for the account after a multi-agency review, and work will commence with the product's launch this fall through a multimedia marketing campaign.   New e-mail lists from ListBargains August 11, 2009 ListBargains has released five new e-mail lists, each targeting a different group: Trailblazers Cruise Travelers @ Email, Open for Business Retailers @ Email, Healthpro Medical Professionals @ Email, Business Quest Opportunity Seekers @ Email and Today's Homeschooling Families @ Email.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Mail's multichannel power Nathan Golia Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases.   B-to-b marketers connect with social media Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts discuss the best ways to develop social media programs   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases TRUE Consumer Purchase E-Mail Masterfile New list — TRUE Consumer Purchase E-Mail Masterfile — Eclipse Direct Marketing — This file contains catalog buyers, magazine subscribers or donors who have opted in to receive third party e-mails. In order to be on this list, the consumer must have made a purchase.   IT Professionals Telemarketing & Mailing Lists New list — IT Professionals Telemarketing & Mailing Lists — Hot Leadz — This file contains contacts among IT professionals. Suggested usage includes software and hardware vendors.   Direct Mail and TV Buyers of Diet Meals From DTS New list — Direct Mail and TV Buyers of Diet Meals From DTS — LZL Inc. — This file contains individuals who are currently on a diet meal plan. All of these members have responded to an online survey indicating that they are currently purchasing a meal plan from companies such as Jenny Craig, Nutri-System, E-diet or others.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Digital Insider: Publicis buys Razorfish for $530 million

August 11, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News Publicis buys Razorfish for $530 million Dianna Dilworth After speculation and rumors for the past month or so, Microsoft Corporation has sold its digital agency Razorfish to the Publicis Groupe SA holding company in a transaction valued at approximately $530 million in cash and treasury shares.   Kia extends "A new way to roll" campaign with augmented reality game Dianna Dilworth The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.   Target to assume control of e-commerce biz from Amazon Chantal Todé In a sign of the growing importance of e-commerce to major retailers, Target has become the latest merchant to end a relationship with Amazon that saw the latter providing e-commerce technology, customer service, inventory, site content and fulfillment of online orders for several major retailers during the past decade. Target, which has had a partnership with Amazon since 2001, said it plans to build and manage its own platform for Target.com, which it expects to launch prior to the holiday season in 2011.   Fandango runs mobile banner ads to promote new G.I. Joe film Dianna Dilworth Online movie destination Fandango is running a new mobile marketing effort to promote the Paramount Pictures summer blockbuster film G.I. Joe: The Rise of Cobra, which opens August 7.   iCrossing taps UK CEO iCrossing, a digital marketing agency, announced August 6 that it has named Paul Doleman as CEO of its UK operation. He was previously chief technology officer. Doleman replaces Arjo Ghosh, who becomes chairman. As chairman, Ghosh will remain actively involved in the business with a focus on strategic direction and, in particular, European growth, the company said in a press release. Doleman will be based in iCrossing's Brighton office.   Intergi to manage online advertising for Tower Records Chantal Todé Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site. Tower.com offers an extensive collection of online music, home entertainment video and books. "As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment," said Sabrina Miller, marketing manager for Tower.com, in a statement.   Boost Mobile targets Hispanic audiences with new campaign Dianna Dilworth Boost Mobile is running a new integrated marketing campaign that reaches out to a Hispanic audience. The new campaign is an extension of the "Sin abusos" campaign, which launched back in February.   Inside Digital Ops savings en vogue for online publishers Cara Wood As online advertising matures, there's an increased emphasis on streamlining operations between technology platforms. Marketers are beginning to make more investment around ways to save money in small increments.   Opinion Feds ponder regulating the blogosphere and social media sites Dush Ramachandran, VP of biz dev.and marketing, ClickBank In case you haven't heard, the Federal Trade Commission is pondering whether to impose new guidelines on bloggers and Twitter users who stand to receive compensation for their marketing work. The FTC's concern is that some bloggers may not disclose that they're earning commissions from a particular company when they write a blog that promotes that company's products.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.