DMNews Email Marketing Weekly: JetBlue working with e-Dialog on e-mail marketing, loyalty program

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October 7, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> News JetBlue working with e-Dialog on e-mail marketing, loyalty program Dianna Dilworth JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.   First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers Dianna Dilworth US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.   NRF predicts 1% drop in holiday sales Chantal Todé In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year's holiday retail sales. The country was already months into an economic crisis when the holiday season hit last year, and the retail industry experienced a dramatic 3.4% drop in overall sales.   Opinions Inbox Insider: The evolved inbox expands the idea of e-mail marketing Dianna Dilworth With social media playing a more important role in consumer communications than in the past, the inbox is now defined more broadly. It is no longer just for checking messages in one portal, but finding different kinds of messages from various places on the Web.   Inside the inbox: What are your customers really seeing? Jeff Wilbur, VP of marketing, Iconix One of the fundamental requirements of a successful e-mail marketing campaign is understanding how your customers interact with your e-mail. Yet this kind of behavioral data is hard to come by. How often do they look at their e-mail? What else is competing with your message in the inbox? Do customers view the message in the preview pane? Are they seeing images?   From the 2008 DMNews Essential Guide to E-mail Marketing Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases Salamon Home Office Finance and Administration New list — Salamon Home Office Finance and Administration — Salamon Associates — This list consists of home office-based Internet buyers of personal bookeeping, financial, insurance, mortgage, and consumer credit products. Their purchases indicate the use of either a DSL-, cable-, or satellite-based high-speed Internet connection.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Michelin launches $20 million ad campaign, featuring digital and direct elements

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October 7, 2009 Check out DMNews on your smartphone  Today's News Michelin launches $20 million ad campaign, featuring digital and direct elements Carol Krol October 06, 2009 Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.   JetBlue working with e-Dialog on e-mail marketing, loyalty program Dianna Dilworth October 06, 2009 JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.   HSNi names Ethier CEO of Cornerstone Chantal Todé October 06, 2009 Multichannel retailer HSNi has promoted Mark Ethier to CEO of its Cornerstone business, with responsibility for maximizing the catalog division's performance. The company announced the move on October 5. Ethier was previously HSNi's EVP and COO, overseeing all aspects of operations across the HSN, HSN.com and Cornerstone divisions.   HopeMongers launches Web community to connect donors with charitable projects Chantal Todé October 06, 2009 Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the world. The portal enables consumers to donate as little as $10 and allows them to track the progress of their gifts using social media tools.   RMI releases heart product buyers list October 06, 2009 RMI introduced the Miracle Breakthrough Labs Healthy Heart list to the market on September 28. Buyers have purchased EDTA Mega Plus and other related supplements to reduce cholesterol levels, high blood pressure and the risk of heart attack and stroke.   From the Print Edition Fox mobile effort brings print to life Dianna Dilworth To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.   Toolbox: Tips on mobile, social media, CRM and Internet marketing Getting customers on board with your mobile initiative, improving process for more sales and more   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases Chocolate Lovers New list — Chocolate Lovers — eTargetMedia.com Inc. — This file contains consumers living in the US that have indicated their love for chocolate. Subscribers have indicated their preferences while providing detailed information to a lifestyle questionnaire.   Personalized Products From Identity Direct New list — Personalized Products From Identity Direct — The Catamount Group — This file contains females who have purchased for the children up to age seven they love. These mothers, grandmothers, aunts and friends have responded to an alternative media direct mail offer and have all paid for their orders.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews - Celebrating 30 Years of Direct & Digital Marketing

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DMNews Digital Insider: First-half Web ad spend down 5.3% to $10.9 billion

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October 6, 2009 Check out DMNews on your smartphone Latest News First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers Dianna Dilworth US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first half of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.   Revised FTC policy means bloggers must disclose mailed freebies Frank Washkuch Bloggers will soon have to disclose the freebies and other compensation they receive as part of direct marketing campaigns and other types of efforts. The Federal Trade Commission voted unanimously on October 5 to alter guidelines that call for penalties of up to $11,000 per violation, according to the Associated Press.   Omnicom names Nelson digital CEO Dianna Dilworth In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.   1-800-Flowers blooms with Facebook transactions Dianna Dilworth Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers.   HSN partners with Motricity for mobile initiatives Nathan Golia HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.   Inside Digital Ask the Insider: Gary Spangler, e-marketing manager, DuPont Sara Holoubek Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising.   Opinion Using negative keywords to improve paid search campaigns Brian May, Senior SEO Analyst, BRC Marketing One of the most frequently overlooked ways to improve click-through rates (CTRs) on paid search campaigns is the effective use of negative keywords. Negative keywords are used to filter search impressions that include words or phrases unrelated to the product or service you are selling.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   It's time to get social with search marketing Lisa Wehr, CEO and founder, Oneupweb Search engine marketing is changing — and it's time to stand up and take notice. No longer is it enough to optimize content and create meta tags. While these elements are still important, social media has revolutionized SEO. All of the major search engines are now indexing blogs, images, videos, podcasts, press releases, social profiles, news and more.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: NRF predicts 1% drop in holiday sales

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October 6, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Make the Right Marketing Investment Choices With a hopeful eye toward an economic turnaround, marketers are thinking about the capabilities that will be most critical to helping them accelerate recovery and plan for sustainable improvement. We've got the Roadmap. On Oct 14th , Quaero experts will discuss how to adopt a systematic Roadmap approach to help you sort through the maze of choices as you prioritize your marketing capability, campaign and program investments. Register Now! Today's News NRF predicts 1% drop in holiday sales Chantal Todé October 06, 2009 In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year's holiday retail sales. The country was already months into an economic crisis when the holiday season hit last year, and the retail industry experienced a dramatic 3.4% drop in overall sales.   Intel launches live chat banner campaign aimed at IT community Mary Elizabeth Hurn October 05, 2009 Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the company's experts via banner ads on targeted Web sites. The effort targets IT decision makers and influencers. For an hour on both of the campaign's days, October 5 and 6, Intel experts are available to answer questions via live chat within an expandable banner ad.   First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers Dianna Dilworth October 05, 2009 US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first half of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.   Skin care company Avvaa tests DRTV effort Nathan Golia October 05, 2009 Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers.   Jones fills EVP slot at Arc Worldwide Nathan Golia October 05, 2009 Arc Worldwide, the direct marketing arm of Chicago-based agency Leo Burnett, has appointed Nick Jones its EVP, retail practice lead and account director. The former managing director of Draftfcb agency Rivet London is charged with improving Arc's retail unit, which includes clients McDonald's, Comcast and Procter & Gamble, in the new position.   Omnicom names Nelson digital CEO Dianna Dilworth October 05, 2009 In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.   SGA Executive Tracker awards Worldata list management October 05, 2009 Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.   From the Print Edition Digital printing is smart, cost-effective Jan Riecher, VP and GM, Americas Graphics Solutions Business, HP Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.   Don't discount the value of data in keeping loyalty programs engaging Lee Gallagher Manager, Direct Marketing Solutions, InfoPrint.com Because I travel on a regular basis for my job, membership to the airlines and hotel loyalty clubs are a necessity. When not on the road, I belong to the grocery and warehouse clubs. I am always surprised that with all the information they seem to gather on my travel to food choices — why almost none can predict with accuracy my next purchase.   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases Fine Arts Museums New list — Fine Arts Museums — Names in the News — This file contains members of the Palace of the Legion of Honor and The DeYoung Museum. These members of fine arts institutions have an average age of 62. Forty-one percent completed grad school and 85% own their home.   Salamon Home Office Finance and Administration New list — Salamon Home Office Finance and Administration — Salamon Associates — This list consists of home office-based Internet buyers of personal bookeeping, financial, insurance, mortgage, and consumer credit products. Their purchases indicate the use of either a DSL-, cable-, or satellite-based high-speed Internet connection.   Abracadabra Opportunity Buyers New list — Abracadabra Opportunity Buyers — Mega Media Associates — These buyers have spent between $19.95 and $48.95 for the "Pizza Gold Card" program and/or the "Birthday Cash Proceeds Secret" program. These are money-making opportunities. The file is 65% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.