DMNews' White Paper Update

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Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: AmEx, Dunkin' Donuts in loyalty partnership; LifeLock names McCann West creative AOR

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April 9, 2010 Check out DMNews on your smartphone Today's News American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   LifeLock picks McCann for integrated work Nathan Golia LifeLock named McCann Erickson West its creative agency of record on April 8. McCann offices in Los Angeles, Salt Lake City and San Francisco will handle creative duties, including direct response, for the Tempe, AZ-based marketer of identity theft insurance.   PRC approves USPS 'summer sale' Frank Washkuch The Postal Regulatory Commission approved the US Postal Service's plans to hold a second "summer sale" this year, offering rebates to corporate mailers. Trade groups the American Catalog Mailers Association and the Direct Marketing Association praised the decision.   DM employment numbers improve: survey Frank Washkuch Although employers remain cautious, the job market for direct and digital marketing professionals is improving, according to research from Bernhart Associates Executive Search released April 7.   Privacy groups want FTC to investigate advertisers' use of digital data Dianna Dilworth Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.   ACE Group names Vermeulen to SVP, direct post Kevin McKeefery Commercial insurance company The ACE Group has named Paul Vermeulen SVP for international accident and health direct marketing, a newly created position. ACE announced the hire on April 8.   From the print edition Merchandising strategies for the Web Helen Gioulis, director of merchandising, Harriet Carter Gifts Great marketing techniques will drive traffic to your Web site, but if customers can't find products they wish to purchase, they'll go away disappointed. Here are five sure-fire Web merchandising strategies.   'Moore's law' helps companies in social Carl Anderson, CEO, Doremus Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law — this one named for Michael Moore, the documentarian who has taken up causes and created films on subjects that affect the common person. This Moore's Law is: "Tell your story, or have it told for you."   Today's lists and databases The Family Business List New list — The Family Business List — Direct Hit Marketing — This file contains family-owned companies. Suggested usage includes seminars, conferences, publications, software and financial offers.   Accounting Professionals Opt-In Email New e-mail list — Accounting Professionals Opt-In Email — Marketing-Dynamix — This file contains CPAs, accountants, CFOs, tax professonals and real estate professionals across the US. These individuals have attended various accounting webinars or trade shows, or have opted in to receive a monthly e-mail newsletter.   Terrapinn C-Level Bank & Finance Executives New list — Terrapinn C-Level Bank & Finance Executives — PCS Mailing List Company — This file contains C-Level and other senior executives worldwide who attend business conferences on bank, finance, investment and capital markets presented by Terrapinn. Average cost to attend is $2,000 to $8,000.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.