DMNews Database Weekly: InterContinental Hotels promotes iPhone app with e-mail campaign

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April 29, 2010 Check out DMNews on your smartphone News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Merkle names Andrews-Feldman first VP of marketing Nathan Golia Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.   Column Get consumers' attention with local listings Manish Patel, CEO, Where 2 Get it Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most powerful online tools available to large and small businesses. The completeness, accuracy and consistency of this data, called local listings, can turn into a gold mine if the information is managed properly.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Audi runs 'Iron Man 2' promotion, Michael's picks Demandware for e-commerce

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April 29, 2010 Check out DMNews on your smartphone Today's News Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Michaels Stores enlists Demandware for website, e-commerce relaunch Iris Dorbian Irving, TX-based Michaels Stores has hired Demandware to relaunch its website and e-commerce capabilities. The service provider will add enhanced customer ratings, product reviews, a hosted social community and user-generated content to the company's site.   DMA, ACMA challenge Colorado e-commerce tax Iris Dorbian Two major industry organizations, the Direct Marketing Association and the American Catalog Mailers Association, are fighting a recently enacted Colorado e-commerce tax.   Organic promotes Scarfi to CEO Dianna Dilworth Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.   Sweepstakes Insider awards List Services Corp. file management Sweepstakes Insider assigned management of its subscriber list to List Services Corp. on April 27. The file is new to the market.   From the print edition Audit transparency helps ensure ROI Glenn Hansen, President & CEO, BPA Worldwide The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation? We think, logically, yes — and we may have the answer soon.   Relevant e-mails avoid 'mental opt-out' Mark Smith, EVP of global sales, Portrait Software How many times have you opened your inbox to find the same old message from a company that seems to contact you almost every day, offering a product or service for which you have no current need? If you're like most of us, you'll probably simply press "delete" rather than scrolling to the bottom of the page and unsubscribing. Thus, although you haven't physically opted out of the e-mail list, you have mentally opted out of e-mails from this company.   Today's lists and databases Booming Boomers - Master Database New list — Booming Boomers - Master Database — Lighthouse List — This file contains Americans born between 1946 and 1964. They spend $42 trillion annually on consumer goods and services, shopping at retail, online and through catalogs.   Lippincott Williams & Wilkins Nurse Respondent Database Mailing List New list — Lippincott Williams & Wilkins Nurse Respondent Database Mailing List — MeritDirect — This file contains subscribers to Nursing2010 magazine, as well as buyers of nursing books, videocassettes, and other products geared to the professional nurse.   Government of Kansas Employee E-mail File New list — Government of Kansas Employee E-mail File — NCM List Services Division — This file contains employees of Kansas' state government.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.