DMNews Digital Insider: Majority of social networkers 'friend' organizations

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June 29, 2010 Check out DMNews on your smartphone Advertisement Get More Transactions with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. Daily malware scans help keep your site off search engine blacklists. The trust seal displays next to your search result in leading search engines to maximize incoming traffic. Learn more >>. Inside Digital Report: Majority of social networkers 'friend' organizations Rose Gordon Two-thirds of social network users have engaged with organizations on social sites by becoming a fan or "liking" the product, company, service or musical group, according to Experian Simmons.   Latest News Twitter settles data privacy complaint with FTC Frank Washkuch Microblogging site Twitter settled Federal Trade Commission charges that it deceived customers and put their privacy at risk by failing to safeguard their personal data. It marks the first time the FTC has brought a data security case against a social network.   Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   Layla Grayce, City Sports incorporate Offerpop Twitter-measurement program Shahnaz Mahmud Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their success on the social site. Eight retailers are using the service, including athletic apparel company City Sports, bookseller Dymocks and high-end home furnishings company Layla Grayce.   American Express Open releases search marketing toolset Dianna Dilworth American Express Open, the financial giant's small business unit, launched a search marketing tool for small businesses and agencies June 22. It created the platform, called "SearchManager," with search advertising firm Clickable.   Tillamook uses social media to inform TV, e-mail campaign Dianna Dilworth Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and social media elements that will launch in July. Leopold Ketel & Partners worked on the TV elements, with the rest of the effort created internally.   Luxor uses interactive text campaign to promote Criss Angel show Dianna Dilworth The Luxor Las Vegas hotel and casino will launch a mobile campaign July 1 to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.   Opinion Geolocation: The all-in-one marketing tool Rob Friedman Marketers can quickly find themselves managing an online environment that's grown quite complex from multiple technologies that work in silos, instead of in-tandem.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions Melissa Mackey, online marketing coordinator, Fluency Media In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   From DMNews' Direct Line Blog States consider Google data collection probe Frank Washkuch June 22, 2010 Facebook isn't the only tech company facing consumer data privacy complaints. More than half of the states are considering pooling resources to investigate whether Google illegally collected consumers' info from unsecured wireless networks, according to reports.   more »

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: US Postal Service sees $642M May net loss

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June 29, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News USPS sees $642M May net loss Frank Washkuch The US Postal Service saw a net loss of $642 million in May, bringing its fiscal-year-to-date total net loss to more than $2.9 billion, according to preliminary financial data filed with the Postal Regulatory Commission.   MCH rebrands as MCH Strategic Data Kevin McKeefery Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services.   Report: Majority of social networkers 'friend' organizations Rose Gordon Two-thirds of social network users have engaged with organizations on social sites by becoming a fan or "liking" the product, company, service or musical group, according to Experian Simmons.   Discover picks PlusMeda for statement program Discover Financial Services has picked PlusMedia to launch its Personal Loan Statement Program.   From the print edition IBM buys Coremetrics to boost analytics Iris Dorbian IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog The Super Friends have resurfaced in ad land Shahnaz Mahmud A new legion of "Super Friends" are here, in the form of the Super Delicious Ingredient Force. SDIF is a part of a new social media CRM program for Taco Bell, marking the first time the quick-service restaurant chain is creating online original episodic content for the Web.   more » Today's lists and databases Registered Investment Advisors Registered Investment Advisors - Uzurp
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.