DMNews: Loopt launches mobile loyalty program; Starbucks, Gap among first partners

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June 2, 2010 Check out DMNews on your smartphone Today's News Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   MediaBank names Yahoo's Wise CEO Kevin McKeefery MediaBank, a media buying and analytics technology services company, has named Bill Wise its CEO. Wise most recently served as GM of ad platforms and global exchange at Yahoo.   Bebe promotes Kardashians line with digital push Morgan Reid Fashion brand Bebe Stores is conducting a social media campaign to promote the second release of the "Kardashians by Bebe" collection. Digital marketing agency iCrossing created the push.   I-Pak awards Macromark list management I-Pak awarded Macromark its i-PAK Dermatic Difference Acne Cream Buyers list June 1. The file is new to the market.   From the print edition Home shopping sales up in Q1 Iris Dorbian Home shopping networks QVC and HSN are seeing an upswing in sales as more of their business moves to e-commerce from the traditional television-based pitchman model.   Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Today's lists and databases Games People Play From Response Passion Base New list — Games People Play From Response Passion Base — Dunn Data Company — This file contains adults interested in a variety of games, including computer games, traditional board games and puzzles.   Heart Disease Database New list — Heart Disease Database — The Rich List Company — This file contains people who have purchased medications online, joined organizations that fight heart disease, and read books and manuals that raise awareness of their risk factors. Average purchase is $95.   Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: GSI acquires retargeting firm FetchBack

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June 2, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: E-mail marketing is going beyond e-mail Dianna Dilworth Some brands are expanding their view of e-mail marketing, reflecting that consumer inboxes now receive information from social media news feeds, RSS feeds, news sources and search ads.   News GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail.   Papa John's kicks off online recipe contest Dianna Dilworth Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.   Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion Dianna Dilworth CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.   Opinion E-mail and social synergies: Driving acquisition and engagement George DiGuido, VP of e-mail marketing, Zeta Interactive Brand loyalty and customer engagement are at an all time low as more companies are vying for attention in an increasingly crowded and competitive landscape. This has only increased with the additional messaging customers are receiving from networks like Facebook and Twitter.   Lists and Databases Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   The social inbox: What's next for e-mail By Matt Blumberg, CEO of Return Path A number of changes across the e-mail landscape over the last six months are adding up to a seismic shift in how we think about e-mail, communications and marketing.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.