DMNews Digital Insider: A week in digital M&A

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August 17, 2010 Check out DMNews on your smartphone Inside Digital A week in digital M&A Rose Gordon In the last few weeks, the buying and selling among digital marketing agencies seems to have sped up.   Latest News Customers urge Postal Service to go digital Kate Muth The US Postal Service needs to play in the digital world, major postal customers told the organization's executives August 11 at the USPS' Innovation Symposium.   Leukemia & Lymphoma Society launches mobile giving campaign Shahnaz Mahmud The Leukemia & Lymphoma Society launched a 10-day mobile giving initiative August 16. The organization worked with mGive, a mobile donations provider, on the effort.   Golden Nugget gambles on branded social gaming Shahnaz Mahmud The Golden Nugget casino has entered the branded social gaming space by launching a Facebook game. The hotel and casino worked with software and technology company Last Legion Games on the initiative.   Nielsen: Consumers spending more time on social networks, less time with e-mail Alex Palmer US consumers spend almost a quarter of their online time on social networking sites and blogs, according to research from Nielsen. However, consumers are spending 28% less online time using e-mail, according to the measurement company.   Consider these top marketing tips for SEO, PPC and more Four experts chime in about what does and doesn't work when planning a search strategy   Opinion Make a $10,000 media budget work online By Alex Matjanec While signs point to an increase in online ad spending, the current economy presents opportunities for companies with little to no media budget to have a presence online. Online advertising offers a number of chances to build trust, boost awareness and drive sales, the last being the key to a tactic used by many media planners.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Five ways to use search and social media to maximize your TV buy Joshua Stylman, managing partner, Reprise Media If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.   From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch August 10, 2010 Netflix is turning more of its attention to direct streaming of films - and away from the mail.   more »
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