DMNews Database Weekly: Neogen launches b-to-b loyalty program for veterinarians

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October 29, 2009 Check out DMNews on your smartphone ADVERTISEMENT Hosted CRM - Automate the Customer Acquisition Process In large companies, CRM has been great at helping track contacts and leads, tasks & activities. Should you consider an enterprise-class, hosted sales force automation solution? Fill out the simple form to download your FREE Sales Force Automation Buyer's Guide to easily cut out the time-consuming tasks and focus on most the promising leads. Download your Free Sales Force Automation Buyers Guide! News Neogen launches b-to-b loyalty program for veterinarians Mary Elizabeth Hurn Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused on its equine prescriptions, the program will give a rebate of up to 6% to vets who purchase those items. The program will run from November 1 through next February.   Salesforce.com, Adobe partner for app-creation product Mary Elizabeth Hurn Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.   Loyalty takes flight at JetBlue Dianna Dilworth JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.   A healthy focus on customers Mary Elizabeth Hurn Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an effective tactic ever since pharmaceutical companies began marketing directly to consumers.   NBA shoots for Hispanic audience Mary Elizabeth Hurn In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.   Column Current fiction, future reality: The truth about multichannel marketing David Danziger, senior manager of innovation at Acxiom Everybody talks about using multiple channels to reach consumers. Unfortunately, discussing it and doing it - successfully, anyway - are two very different things. Let's look at the fiction, the reality and the undeniable future of multichannel marketing.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews Data Management Survey
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