DMNews Database Weekly: Miraval Arizona spa launches loyalty program

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April 8, 2010 Check out DMNews on your smartphone News Miraval Arizona spa launches loyalty program Nathan Golia Miraval Arizona, a spa located in Tucson, launched a loyalty program on April 7 called "Authentic Circle." Ideocracy worked on creative for the loyalty program and accompanying direct mail and e-mail campaign.   Merkle, X+1 partner on segmentation tool Kevin McKeefery Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.   Marketers take loyalty to the next level Nathan Golia Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.   Marketers must lead the way on data intelligence Carol Krol Editor-in-chief, DMNews Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.   Column Move to the next generation of CRM Michael Maher, senior partner and director of client services, Greater Than One Inc. Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It's time to usher in a digitally charged CRM that utilizes the most powerful strategies and tools and achieves great marketplace success.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click here to fill out DMNews' 2010 Agency Business Report survey

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