DMNews Email Marketing Weekly: Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

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June 16, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Subject line discounts improve e-mail offers Dianna Dilworth Marketers have long debated the best way to send consumers offers through e-mail. They question how much they should give; when to give; if a percentage off works better than a flat fee; or whether giving a discount or coupon trains customers to expect similar deals via e-mail. Speaking as an e-mail subscriber, I appreciate a good offer.   Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! News Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   Kodak b-to-b campaign touts scanner line Dianna Dilworth Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.   Dell 'Wide Open' marketing campaign introduces services division Rose Gordon Dell rolled out a multimillion-dollar marketing campaign on June 14th to introduce the company's new tech services division, following its purchase of Perot Systems last year.   Unica releases e-mail for iPad optimization platform Kevin McKeefery Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.   Opinion E-mail and Social Media: Everyone has a Job to Do Dave Parsons, account director, e-Dialog "You simply can't have an effective social media program without an e-mail component." This bit of wisdom comes from Paul Gillin, author of The Secrets of Social Media Marketing, and they are words that every marketer should live by.   Lists and Databases Norway Business- Email Norway Business- Email - This file contains The Norway Businesses E-Mail database, which includes top-level executives at Norway business locations - Global Village Marketing & Data Services, Inc.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Social media for small business in under an hour By Janine Popick, CEO of VerticalResponse Small businesses are being stretched even thinner during the recession and must continue to innovate if they're going to thrive. The good news is that the National Federation of Independent Business' (NFIB) optimism index recently found that small businesses believe the next three months are a good time to expand, albeit at lower levels than desired.
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