DMNews Email Marketing Weekly: Constant Contact launches iPhone app for e-mail marketing

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November 11, 2009 Check out DMNews on your smartphone Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Transactional e-mails build loyalty Dianna Dilworth Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.   News Constant Contact launches iPhone app for e-mail marketing Dianna Dilworth Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.   Lovemoney.com hires StrongMail for e-mail marketing Dianna Dilworth Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.   RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media Dianna Dilworth RaceTrac Petroleum, which operates more than 525 retail gasoline and convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.   IAB challenges bill that could expand FTC's power Dianna Dilworth The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion E-mail marketing best practices for local business Michele Fontanelli Arnett, VP of marketing & e-commerce, Meta Media E-mail marketing is one of the most effective retention marketing techniques available to digital marketers today. Whatever business you're in - whether you're a local hairdresser trying to increase return traffic to your salon or a multi-million dollar e-commerce site with more than 1,000 products to sell - e-mail marketing should be one of the highest priorities within your online marketing strategy.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Basic steps to break through inbox clutter By Kim Harrison During the recession, companies launched e-mail campaigns in record numbers because it is cost-effective and measurable. According to a study by Forrester Research, spending on e-mail marketing in the US will balloon to $2 billion by 2014. In many cases, marketers are opting to shift marketing money from traditional media to interactive marketing.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! Lists and Databases Air, Rail, Sea and Transportation New list — Air, Rail, Sea and Transportation — Bethesda List Center — This file contains executives in transportation. They are responsible for shipping people, packages and cargo.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: IBM releases social e-commerce platform, RDA names US CMO

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November 11, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Reader's Digest Association reshuffles marketing operations, names US CMO Frank Washkuch As part of its effort to emerge from Chapter 11 bankruptcy protection, Reader's Digest Association has reorganized its marketing structure and named a CMO for the US. The company named Lisa Karpinski its US CMO, responsible for marketing strategies across the company's brands. Based in Milwaukee, she will oversee marketing team members for all US titles.   NetSuite, InsideView partner on social CRM Nathan Golia Software providers NetSuite and InsideView are partnering to make InsideView's social media information available through NetSuite's cloud CRM platform. The companies announced the deal November 10. Discussion around the partnership began in May, with both companies saying that their clients were looking for more social media-related insight.   Constant Contact launches iPhone app for e-mail marketing Dianna Dilworth Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.   Gap launches pilot loyalty program in Vancouver Mary Elizabeth Hurn On November 5, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to their Sprize card.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! From the Print Edition Sports themes score for b-to-b Nathan Golia Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise and keep the conversation going around their products and services.   Creative solutions from New England Lincoln Mercury Dealers, Camelback Mountain Resort, InStyler Keith Loell, executive creative director at Draftfcb, discusses New England Lincoln Mercury Dealers' "Follow Me to Bliss" campaign, Camelback Mountain Resort's postcards and InStyler's affiliate marketing push.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Podcast Responsys CMO Olrich discusses e-mail's evolution November 3, 2009 Associate editor Dianna Dilworth talks with Scott Olrich, CMO of Responsys, about e-mail marketing's evolution and the future of the channel. Click for more 30th podcasts » Today's lists and databases FranklinCovey PIP Envelope New insert program — FranklinCovey PIP Envelope — Stanton Direct Marketing — Inserts appear along with purchases of organization and productivity tools such as planners, binders, totes and carrying cases. Average order is $60, average income of buyers is $75,000.   Bankruptcy Discharges New list — Bankruptcy Discharges — Dunhill International List Co. — This file contains consumers who have filed for bankruptcy and had the bankruptcy discharged. Suggested usage includes debt relief offers.   Daily New Phone Connects New list — Daily New Phone Connects — Practical Marketing — This file contains new phone connections. It is updated daily. Suggested usage includes lawn maintenance, home alarms, magazines and newspapers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Constant Contact launches iPhone app for e-mail marketing

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November 11, 2009 Check out DMNews on your smartphone Advertisement Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! Inbox Insider Inbox Insider: Transactional e-mails build loyalty Dianna Dilworth Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.   News Constant Contact launches iPhone app for e-mail marketing Dianna Dilworth Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.   Lovemoney.com hires StrongMail for e-mail marketing Dianna Dilworth Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.   RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media Dianna Dilworth RaceTrac Petroleum, which operates more than 525 retail gasoline and convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.   IAB challenges bill that could expand FTC's power Dianna Dilworth The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! Opinion E-mail marketing best practices for local business Michele Fontanelli Arnett, VP of marketing & e-commerce, Meta Media E-mail marketing is one of the most effective retention marketing techniques available to digital marketers today. Whatever business you're in - whether you're a local hairdresser trying to increase return traffic to your salon or a multi-million dollar e-commerce site with more than 1,000 products to sell - e-mail marketing should be one of the highest priorities within your online marketing strategy.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Basic steps to break through inbox clutter By Kim Harrison During the recession, companies launched e-mail campaigns in record numbers because it is cost-effective and measurable. According to a study by Forrester Research, spending on e-mail marketing in the US will balloon to $2 billion by 2014. In many cases, marketers are opting to shift marketing money from traditional media to interactive marketing.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Lists and Databases Air, Rail, Sea and Transportation New list — Air, Rail, Sea and Transportation — Bethesda List Center — This file contains executives in transportation. They are responsible for shipping people, packages and cargo.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Digital Insider: News from HP, Visa and Google

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November 10, 2009 Check out DMNews on your smartphone Inside Digital Customized digital content supplements advertising Cara Wood When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.   Latest News Google buys AdMob for $750 million Carol Krol Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."   Visa integrated campaign ties to Vancouver Olympic Games Dianna Dilworth Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."   HP developing behavioral tool Carol Krol Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.   Q3 declines don't tell digital story Mary Elizabeth Hurn Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.   Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases Carol Krol With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.   Opinion Social commerce: Strategies for extending online shopping beyond the e-commerce site Fumi Matsumoto, Co-founder & CTO, Allurent For many retailers, 2009 has been the year of social media. Forrester Research reported that 64% of retailers surveyed invested in social media this year. Investment so far has been primarily around interactive marketing and a fairly straightforward presence in blogs, or other third party social media such as Facebook, Twitter, or YouTube. But for retailers interested in expanding their distribution channel, social media and social networks are quickly becoming an area that they cannot ignore.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Should CPA replace your CPC model? Dan Yomtobian, CEO, ABCSearch The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved. On the surface, CPA makes a lot of sense, especially for an advertiser. Who wouldn't want to invest in a plan where you only pay for advertising if and when a customer actually buys something?   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Google buys AdMob, USPS announces 2010 price changes

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November 10, 2009 Check out DMNews on your smartphone  Today's News Google buys AdMob for $750 million Carol Krol Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."   Postal Service announces mix of price cuts, increases for 2010 Frank Washkuch Less than a month after the US Postal Service announced it will not raise rates for 2010 on its "market dominant products," a category that includes services used largely by direct mailers and publishers, the agency revealed a mix of increases and rate cuts on other services for next year.   Visa integrated campaign ties to Vancouver Olympic Games Dianna Dilworth Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."   Alterian reports 40% increase in first-half earnings Nathan Golia Analytics services provider Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of the previous year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.   Kroll releases motorsport list Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.   30th Anniversary Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com Deadline is this Friday! From the Print Edition Brand marketers rethink e-commerce Chantal Todé Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.   Should mobile efforts focus on the iPhone? Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Air, Rail, Sea and Transportation New list — Air, Rail, Sea and Transportation — Bethesda List Center — This file contains executives in transportation. They are responsible for shipping people, packages and cargo.   Levenger Z24 New list — Levenger Z24 — Belardi/Ostroy ALC — This file contains buyers of stationery and other office products. Prospects are generally between 35 and 66 years of age with a median household income of $75,000. Average order is $135.   Retail Promotional Product Buyers From New Century Direct New list — Retail Promotional Product Buyers From New Century Direct — The Information Refinery — This file contains catalog and online buyers of promotional products for retail stores. Products purchased include signs, merchandise displays, banners, shelving items, pegboard, bags, boxes, hangers and security products.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: HP developing behavioral tool, Bob Evans chooses Brunner as AOR

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November 9, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Learn tactics for driving holiday marketing success Want to ring in strong sales this season? Download your complimentary copy of the 2009 holiday marketer: Benchmark & trend report from Experian Marketing Services for a detailed analysis of consumer insight, customer data management, direct mail, social networks and online communities, email and search marketing specific to customer engagement during the holidays. Today's News HP developing behavioral tool Carol Krol Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.   Bob Evans chooses Brunner as AOR Mary Elizabeth Hurn Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.   Arandell incorporates BCC Software to aid IMB transition Nathan Golia Arandell, a printer with catalog clients including Target, Macy's and Neiman Marcus, has added BCC Software's Mail Manager Full Service platform to increase its compatibility with the Intelligent Mail Barcode.   MoneyGram expands loyalty program into Canada Mary Elizabeth Hurn Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter.   Editorial: This holiday season, may the best direct win Cara Wood A troubled 2009 has seen cutbacks and ad budget freezes across all industries. Both consumers and executives have dithered in purchase decisions, absorbing information, coupons, custom content, product reviews, free trials and freebies before signing the check or invoice.   From the Print Edition Q3 declines don't tell digital story Mary Elizabeth Hurn Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.   Marketers excited for metrics opportunities from Twitter tool Carol Krol Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.   Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Amerilist Online Buyers New list — Amerilist Online Buyers — Amerilist — This file contains individuals who have indicated that they regularly purchase products online.   Alter Communications Masterfile New list — Alter Communications Masterfile — Statlistics — This file contains a well-to-do audience with an average income of $132,000 and an average net work of more than $800,000. These are loyal subscribers to the Baltimore Jewish Times, Chesapeake Life and Style Magazine.   LearnCom Masterfile New list — LearnCom Masterfile — TriMax Direct — This file contains key decision makers in training, human resources, sales and marketing. They represent most of the Fortune 1000 as well as midsize companies. They are buyers of video and CD-ROM programs, video based courses, e-learning titles, books and CD-ROM sources from LearnCom.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

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November 6, 2009 Check out DMNews on your smartphone  Today's News Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases Carol Krol With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.   Lovemoney.com hires StrongMail for e-mail marketing Dianna Dilworth Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.   E-commerce down 2% in Q3: Outlook for holiday season sunnier Cara Wood US online retail spending totaled $29.6 billion in Q3 2009, according to a e-commerce sales estimate released on November 5 by ComScore. The period, down 2% versus a year ago, was the second in online shopping history in which sales figures had a downward trend in consecutive quarters. However, the projections for the holiday season are healthier.   Focus USA releases insurance list Focus USA released the ActionBase Auto Insurance Renewal Dates list to the market November 4. This file includes postal and phone records of auto owners by the month their auto insurance is due to expire.   From the Print Edition DMNews chats with Amy Kennedy, VP of marketing at Wine.com DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations   Mail is the workhorse of b-to-b marketing Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done   Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Diabetic Health Care Product Buyers New list — Diabetic Health Care Product Buyers — Dataline — This file contains buyers who have purchased diabetic medical supplies and health care products through catalogs and the Internet. More than 50% of this consumer group consists of buyers who are 65 years of age or older.   Black Friday Freaks — Women Who Spend Big on their Holiday Shopping New list — Black Friday Freaks — Women Who Spend Big on their Holiday Shopping — VeraData — This file contains women who have responded to surveys and/or indicated via social networking sites that they will not limit their holiday spending even in a down economy. These bargain hunters are going to take advantage of holiday discounts. Their average income is $59,000.   High Income Financial Newsletter Subscribers New list — High Income Financial Newsletter Subscribers — Name Finders — This file contains qualified investors who registered online to receive financial newsletters ranging in price from $50 to $600.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.