iMedia Video Summit: Paid vs. owned media, the marketer's quagmire

February 14th, 2012 | View online | Forward to a friend
	March Video Summit Updates March 25-28, San Antonio, Texas Opening Keynote & Table Talks: Intel's Brian David Johnson discusses the future of the TV everywhere, how consumers will engage with multiple screens, and where advertisers and marketers fit in. Insight Presentation: "The Era of Untethered TV." This will be a first look at ABC's Ad Lab research about TV viewing and ad effectiveness on mobile devices with Adam Gerber of ABC Television Networks. Mosaic Session: Evolved research of this medium shows that various video placements have radically different costs, engagement, and impact. So what is a marketer to do? Invest advertising dollars in pre-roll ads? Shift budgets to softer forms of promotion like webisodes, sponsored content, and social video? Or bet it all on viral video? Join Kevin Nalty, Marketing Director for Johnson & Johnson, as he addresses the marketer's quagmire of "paid vs. owned" when it comes to online video strategies. Event Coverage ARTICLES By Ericka Weinstein 4 key capabilities for the modern agency Technology continues to advance digital marketing, so what steps are you taking to keep up? Check out these essentials for agency success this year. By Jennifer Marlo How to build strong partnerships with your clients Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony. BLOGS By Tony Zambito 7 Burning Questions for the B2B Marketers in 2012 Asking good questions was seared into my mental consciousness by several mentors early in my career. The premise being that good questions help you to focus and to get to the heart of what matters most. Here's what I've learned over the years: it is hard to do and it takes practice!		Next Event Video Summit March 25-28, 2012 San Antonio, Texas View agenda Upcoming Events iMoms Summit April 22-25, 2012 Orlando, Florida  Summit info     Request invite Agency Summit May 20-23, 2012 Colorado Springs, CO  Summit info     Request invite Event Photos Christopher Cox, Global Digital Communications Manager, The Hershey Company Beth Wadsworth, Manager, Community Development Central, iMedia  View full gallery Videos This case study, presented by Alphabird CEO Chase Norlin, illustrates how a harmonious digital ecosystem of audiences, media buyers, and publishers is not fantasy, but a circle of life.
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iMedia 25: Brands pioneering online video

January 25, 2012 issue Forward this newsletter  |   Subscribe  |   View online   iMedia 25: 2012 Brands Pioneering Online Video By iMedia Editors The Brands Pioneering Online Video list recognizes brands that are making innovative use of online video in their marketing efforts. Going beyond one-off viral hits, these brands have made commitments to video as a channel and are willing to take risks in this still-emerging space. Collectively, these are the brands that move, shape, and lead the field of video marketing. How to know when retargeting will make a difference By Nena Marin A recent study on retargeting demonstrates that similar behavioral patterns are often observed in vastly differing audiences. Read on to see how you can make the most of this information. Are big agencies taking over digital? By Sarah Fay IAB President & CEO Randall Rothenberg says creative agencies are forcibly taking back digital from media shops. He also says CMOs still see mobile spend as R&D. Get the inside line on these industry shifts. LATEST BLOG POSTS More posts What's Your Twitter Strategy? By Daniel Flamberg What is your Twitter strategy? Many brands are on Twitter because they believe it's required table stakes. You have to be on Twitter because millions of people and all your competitors are. Yet, these same brands post the same stuff on Twitter as they... Going Off the Grid By Tony Quin Yesterday afternoon I was catapulted into the air at three Gs off the deck of the U.S.S. Enterprise bound for... A Smarter Starter Strategy for Your New Website. By Barry Feldman That's a pretty politically correct headline I just wrote. But what do you say we get real now and examine the wisdom behind swiping ideas? Truthfully, no one will get hurt with the form of thievery I'm about to propose. I submit the savvy way to get... The Value of Mobile Barcode First Impressions By Roger Marquis The other day, in a local supermarket, I noticed cases of Budweiser and Bud Light beer that were all decked out for Super Bowl XLVI, as well as for consumer interaction with 2D barcodes featured on the packaging. What struck me the most while... On Target: Making The Pieces Fit By Jeremy Mason It's January, and back to work and ready for a year of complexity and opportunity. It struck me toward the end of the year that this complexity that we all deal with in the audience targeting business can be a good thing, rather than a limiting factor... MOST READ ARTICLES 1. 7 marketing buzzwords you need to know 2. 3 reasons Google+ is not a social network 3. 9 campaigns that won with humor 4. A creative guide to forming keyword lists 5. What Apple's new phase-out means for mobile marketers SUMMIT COVERAGE More photos Sejal Patel, Associate Media Director, Initiative Jennifer Tang, Sr Director SW Sales, Adap.tv See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Marketing Digital Product Manager Sr (Technical Product Manager Sr)-53776 Director, Trade Marketing Senior Director Advanced Media Regional Advertising Manager Database Marketing Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dean Donaldson Global Director of Media Innovation, MediaMind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is fashionarchive@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.