DMNews' E-Mail Weekly: The Knot hears bells when e-mail gets more relevant

July 22, 2009 Check out DMNews on your smartphone Advertisement 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! News The Knot hears bells when e-mail gets more relevant Dianna Dilworth For wedding site The Knot, keeping the dialog relevant with consumers online is key, which is why it began adding targeted product recommendations to its abandoned cart e-mail program back in June. Since then, the site has seen a 10% increase in unique click-through rates.   Urban Outfitters signs Merkle for data and analytics Chantal Todé Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.   Harte-Hanks adds IT data to Demandbase platform Lauren Bell Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.   Advertisement Opinions How much is too much marketing? Mark Kolier, president, CGSM It's so tempting. Sales are soft. Marketers have to do more with less. You have a substantial number of e-mail addresses of both customers and prospective customers who may have shown interest in your product or service. Why not increase the frequency of your email e-mail communication? Answer: Because it could do much more harm than good.   Inbox Insider: Geotargeting makes e-mail more relevant Dianna Dilworth The more granularly an e-mail can be targeted, the more relevant it tends to be. One way to segment to make an e-mail more meaningful to the recipient is to target based on location. Joining the likes of Campaigner and CityTwist, this week JangoMail has added a geo-tracking reporting capability to its Web-based e-mail marketing platform.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2008 DMNews Essential Guide to E-mail Marketing is now online The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.   Six of the e-mail marketing trends you'll see in 2009 Nicholas Einstein With the rapid adoption of social networks and Web 2.0, marketers view e-mail through a new lens. Now an established online marketing channel, e-mail has an average ROI of nearly $40 for every $1 invested. Marketers no longer view e-mail as an acquisition-only channel and see its value as a tool for managing customer relationships and stewarding brands. The array of case studies and best practices shared by e-mail marketing vendors and their clients testify to the value of e-mail as a marketing channel and as media itself.   Lists and Databases Taking Action: Be Your Own Boss New list — Taking Action: Be Your Own Boss — Aggressive List Management — This file contains individuals that are researching options for starting a home-based business.   Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community David & Goliath helps bring the Kia Soul into the digital space Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Yahoo to refocus advertising and user experience after 13% decline in revenue

July 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Yahoo to refocus advertising and user experience after 13% decline in revenue Dianna Dilworth July 21, 2009 As Yahoo sees a drop in revenue, the online giant is refocusing to build out its ad offering and the user experience on its site. In yesterday's sales call, Yahoo reported revenues of $1,573 million for the second quarter of 2009, a decrease of 13% from the second quarter of 2008. The decrease was driven by a 15% decline in search advertising revenue and a 14% decline in display advertising revenue.   Postal public forum to define workshare rates Cara Wood July 21, 2009 The US Postal Service has announced a public forum on August 11 at 1pm to discuss work share discount methodologies in First-Class Mail and Standard Mail. On July 7, the USPS filed a request with the PRC to change the analytical methods used for periodic reporting for revenue, piece and weight estimates for bulk mail categories. Also under discussion at the forum will be public comments made in March regarding the underlying reasoning for discounts on First-Class and Standard Mail.   Barnes & Noble opens e-book chapter Chantal Todé July 21, 2009 Barnes & Noble Inc. has launched an online portal for selling electronic books that currently has over 700,000 titles and is expected to grow to 1 million titles within the next year. This is the latest in a series of developments this summer in the increasingly competitive e-book and e-reader categories. Google recently announced plans to launch a program by the end of the year that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And Amazon.com recently launched the Kindle DX, which is bigger than previous versions.   RMD nabs new clients, plans direct response component Carol Krol July 21, 2009 RMD Advertising, a Columbus, OH-based ad agency, announced Tuesday it has become agency of record for three new clients: Anomatic Corp., Orlando Baking Co. and Sandridge Foods. In each case, RMD was tapped in order to help these companies promote their brands, launch new products and increase sales and awareness. RMD said it will do so using an integrated approach that includes advertising, public relations and Web marketing.   Sundance Catalog to launch upgraded Web site in the fall Chantal Todé July 21, 2009 Sundance Catalog will launch a new Web site in the fall, leveraging MarketLive's Intelligent Commerce Platform v5 for enhanced features and functionality. Integration with back end systems and administrative processes will also be improved. Sundance will also be able to take advantage of MarketLive's partnership with Akamai to enhance overall Web application response time and performance.   Havas Digital partners with Traffiq for media buying Dianna Dilworth July 21, 2009 Interactive group Havas Digital has partnered with online advertising network Traffiq. Under the terms of the partnership, Traffiq will be the main platform of choice for Havas Digital planners in Boston, New York and Chicago.   Insurer looks to Lyza for automated data integration, analytics Lauren Bell July 21, 2009 Baldwin Mutual Insurance Co., a property and casualty insurer based in Alabama, has started using data analytics software from Lyzasoft in an effort to remain competitive. The insurer is using Lyza, Lyzasoft's desktop analytics tool, to help with its reinsurance modeling and rate analysis. Lyza's ease of use and the broad array of data sources it supports made it a good fit for Baldwin Mutual, which is using the system to integrate and analyze historical data from multiple sources, including spreadsheets and MySQL databases.   From the Print Edition What do hiring managers seek in candidates when looking to fill a CRM position? Chris Hanson, senior director, HR and recruiting, Epsilon First, candidates should understand business challenges facing direct marketers. They must demonstrate knowledge of client pain points and illustrate ways they can help remedy these issues. A dual perspective is a valued commodity; managers preferred candidates who have worked on both the client and agency sides.   Maintaining loyalty well worth the effort Guy Maser, SVP of marketing, GlobalSpec There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. Now, it's more important than ever to keep the customers you have.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases Airplane Owners New list — Airplane Owners — Dunhill International List Co. — This file contains individuals and corporations that own fixed-wing single- or multiengine airplanes, gliders, rotocrafts and balloons.   J. Marco Catalog Opt-In Email Addresses New e-mail list — J. Marco Catalog Opt-In Email Addresses — RMI Direct Marketing — Half of these buyers are professionals age 35 to 55 with an average income of $125,000.   Local Government Personnel — Email New e-mail list — Local Government Personnel - Email — MCH — This file contains e-mail addresses for city and county government personnel in the United States.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helps bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.