iMedia Breakthrough Summit Coverage - Day 1

THIS ISSUE: Articles | Videos | Photos Event Coverage Day One Coconut Point, Florida | March 22-25, 2009 Subscribe | View online

Innovation, Disruption, Opportunity VIDEOS The bonds and barriers between advertising and innovation Brands need both analytic and intuitive minds to survive in today's marketplace. Watch and learn through examples and detailed discussion how the big idea can blend with the needs of your brand to bring about prosperous results. ARTICLES Tips on mastering the "socio-techno divide" Shelly Palmer often criticizes big media for ineptitude and slowness to change, but for digital marketers at the Breakthrough Summit, he offered advice on succeeding in trying times. AKQA's 6 rules for social media Once you engage a brand in conversation, you gain the power to kick-start conversations about new topics, rather than just sitting idly on the sidelines. AKQA's CEO Tom Bedeccaré explains. GALLERY More photos     Jacob Lustig , Director / Integrated Channel Strategy , RTC Relationship Marketing, a Wunderman Agency Matias Perel, CEO , Latin3   Advertisement     Mark your calendar   All events » ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation Agency Summit May 17 - 20, 2009 Austin, Texas Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Ty Braswell Founder, Creative Digital Strategies See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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DMNews: Yahoo names Elisa Steele new CMO

March 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Yahoo names Elisa Steele new CMO Dianna Dilworth March 23, 2009 Yahoo has named Elisa Steele, former VP at NetApp, as its new CMO, filling the position for the first time in two years. Steele, who will report directly to Yahoo CEO Carol Bartz, will be responsible for Yahoo's brand, global marketing strategy and marketing functions, including brand and audience marketing, corporate communications, insights, policy and privacy, community affairs and related central teams.   Genre folds under economic pressure Lauren Bell March 23, 2009 Genre, a monthly publication devoted to gay news and lifestyles, has "temporarily suspended publication." Representatives for the magazine could not be reached as of press time.   Gigya forms relationship with Adobe for increased distribution Mary Elizabeth Hurn March 23, 2009 Widget distribution network Gigya has formed a strategic collaboration with software developer Adobe. Using Adobe's Flash, Flex, Dreamweaver and AIR software, advertisers and publishers can create, manage and distribute branded widgets more easily across Gigya's network.   Sock subscription service launches in US Chantal Todé March 23, 2009 Swiss-company Blacksocks.com, which offers a yearly subscription service for men's socks, launched in North America last week. For an annual subscription of $89, subscribers automatically receive three pairs of high-quality, Italian-made socks every four months.   Veterinarians list now available March 23, 2009 ListBargains has introduced the American Workforce Veterinarians at E-mail list to the market. This list is composed of veterinarians who can be reached at their e-mail addresses.   Caples Awards Maxwell Sackheim Award — Best in Show March 19, 2009 AIM Proximity's Love Conspiracy campaign, created for The Warehouse Limited, tops the awards this year due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience.   Courageous Client Award - iPhone Jonny / Consumer campaign March 19, 2009 For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about. However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.   Irving Wunderman Award - 2008 Winner - Holly Pavlika March 19, 2009 The Irving Wunderman Award, named after the inspirational copywriter and agency founder, is always presented to someone with more than a decade of experience, and who has developed his or her talent, imagination, curiosity and passion into a creative body of work deserving of the highest recognition.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Military Advantage March 24, 2009 New Selects - Military Advantage - Name Finders - Description: This file contains military personal, veterans and family members of military personal.   Complex Media Network Masterfile March 24, 2009 New List - Complex Media Network Masterfile - MeritDirect - Description: This file contains subscrib­ers to Complex magazine and its Web site.   Tried and True Republican Donors March 24, 2009 New List - Tried and True Republican Donors - Atlantic List Company - Description: This file contains Republican donors.   National Catholic Educational Association March 24, 2009 New List - National Catholic Educational Association - Infocus - Description: This file contains Catholic educators in elementary schools, second­ary schools, religious educations and boards of councils.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. FREE WHITEPAPERS View More Research
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