DMNews Database Weekly: Xerox's CMO tells marketers to get personal

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June 17, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   IBM to buy web analytics firm Coremetrics Iris Dorbian IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.   MeritDirect buys Venture Direct Worldwide Frank Washkuch List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.   Sony names Agency Inside Harte-Hanks AOR for CRM Kevin McKeefery Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.   Marketing e-mails see open rate of nearly 20%, says DMA survey Frank Washkuch Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.   Column Select master data management solution based on individual need Charles Greenberg For the past several years, companies across numerous industries have been warming up to the idea of multi-domain master data management (MDM) and its promise of synthesizing corporate data about customers, products, vendors and locations, in a uniform manner using the same processes and tools.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing one-to-one campaign databases Phil Rose, product marketing manager, XMPie A successful deployment of any one-to-one campaign can be linked directly to proper database management.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Microsoft launches Office 2010 integrated campaign

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June 17, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Microsoft launches Office 2010 integrated campaign Dianna Dilworth Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   Harte-Hanks expands IT database Iris Dorbian Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.   DMEF appoints four marketers to board Mercedes Cardona The Direct Marketing Educational Foundation added four veteran marketers to its board of trustees at a June 16 meeting in New York during the Direct Marketing Association's Digital Marketing Days conference.   Focus USA releases 'Looking for Love' file Focus USA released the "Looking for Love" list to the market on June 16. The file contains contact information for singles who are members of online dating communities.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Nailed It: DMNews takls with Eric McCoy, CEO of Heels.com Eric McCoy, CEO of e-commerce startup Heels.com, talks to DMNews about how the company raised banner ad ROI using retargeting with its vendor, Permuto   Today's lists and databases Career Minded Professionals - Moving Up Career Minded Professionals - Moving Up - This file contains professionals who are constantly looking for ways to advance in their careers. The Career Minded Professionals - Moving Up list is an ideal prospecting tool for online educators, self improvement offers, seminars, and continuing education programs - Media Source Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.