DMNews' Database Weekly: Consumer lists lead drop in average CPM

April 30, 2009 Check out DMNews on your smartphone News Consumer lists lead drop in average CPM Lauren Bell April 29, 2009 Almost all major list categories, particularly consumer lists, have continued their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index. The index is released quarterly and is based on cost per thousand (CPM) for lists. Consumer list rental prices have dropped the most since this time last year, falling $29/M, or 19.33%, but consumer magazines were not far behind, falling $7/M, or 6.54%, since last spring.   NewScale among first users of Jigsaw's "Data as a Service" Lauren Bell April 28, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."   AmEx debuts post-Northwest merger Delta loyalty card campaign Dianna Dilworth April 28, 2009 American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.   Draftfcb appoints 'data geek' worldwide chief strategy officer Lauren Bell April 27, 2009 In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has awarded data expert Michael Fassnacht the newly created role of worldwide chief strategy officer. In his new role, Fassnacht will report directly to Draftfcb CEO and president Laurence Boschetto while helping to apply corporate strategy across individual global offices. He is expected to draw heavily on his data expertise for this job.   Alliance Q1 income falls 44%, despite growth in some divisions Lauren Bell April 23, 2009 Alliance Data Systems Corp., parent company to Epsilon and LoyaltyOne, reported results for its first quarter, ended March 31, showing that first-quarter net income has decreased nearly 44% since Q1 last year. Revenue for the company dropped 4%, to $480 million, while cash earnings per diluted share were up slightly — from $1 to $1.19.   Column A broad view of US movers David Avrick, president, Avrick Direct Inc. April 29, 2009 There is a lot of misinformation that people have about the demographics of America. There are professionals that state that their customers move at an annual rate of less than 5%, because that's the percentage of their names that qualify for the US Postal Service's National Change of Address. The following is a compilation of the core demographic numbers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services It's time to get back to the basics of data Joel Curry, COO, Experian QAS April 29, 2009 In today's economy, every business is looking for ways to improve the bottom line. Extreme approaches, such as spending freezes and layoffs, are sometimes necessary, but often simply getting back to business basics can result in significant cost savings. One way to yield tremendous results without straining staff resources is address verification.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Consumer lists lead drop in average CPM

April 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Consumer lists lead drop in average CPM Lauren Bell April 29, 2009 Almost all major list categories, particularly consumer lists, have continued their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index. The index is released quarterly and is based on cost per thousand (CPM) for lists. Consumer list rental prices have dropped the most since this time last year, falling $29/M, or 19.33%, but consumer magazines were not far behind, falling $7/M, or 6.54%, since last spring.   IAC announces Urbanspoon purchase, Q1 results Nathan Golia April 29, 2009 Along with its first quarter financial results, IAC today announced the acquisition of Urbanspoon, a Web-based local Internet guide. The Internet company reported revenue of $332 million in Q1 2009, a drop of 10% from the same period in 2009. However, it is confident in the growth potential of its search, personals and local businesses — the latter of which was bolstered by the Urbanspoon acquisition.   New FT campaign pushes online growth Lauren Bell April 29, 2009 The Financial Times is extending its long-running "We live in Financial Times" campaign with new work from DDB London. The latest leg of the campaign, set to debut globally May 4, is designed to drive global executives to FT.com.   Lane Bryant will launch new e-commerce site with Fry Chantal Todé April 29, 2009 Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes. The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.   The Atlantic turns to PCD for fulfillment Lauren Bell April 29, 2009 The Atlantic has tapped Palm Coast Data (PCD) for fulfillment duties, effective July 1. Following a review of PCD and its main competitor, CDS, The Atlantic chose PCD based on the cost of services. The Atlantic had reached the end of its contract with CDS when it put its business into review.   Edmunds.com debuts mobile site with Volvo ad sponsorship Dianna Dilworth April 29, 2009 Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go. The Edmunds.com mobile WAP site will include auto news and reviews, vehicle pricing, Edmunds.com's True Market Value, buying guides, a loan calculator and a dealer locator.   ICrossing develops online community for AutoTraderClassics.com Sharon Goldman April 29, 2009 Digital marketing agency iCrossing has announced the development of an online community as part of the recent relaunch of AutoTraderClassics.com, an online marketplace launched in 2008 that targets classic car buyers, sellers and enthusiasts.   Leon Henry program reaches amusement park attendees April 29, 2009 Leon Henry introduces The Kidz Connexion Kid Reporter Membership — Theme Park Ride-Along program. Inserts will be placed in a package given to theme park attendees as they enter the park.   In This Week's Print Edition Military mail hits the target with creative, but misses the mark in data Carol Worthington-Levy, partner, creative services, Lenser April 20, 2009 Every once in a while, my neighbors will stop me during my dog walk to show me some interesting piece of mail they've received. This is, to my way of thinking, a bonus for living in an old, Leave it to Beaver-style neighborhood. And a piece that my neighbor Jerry showed me recently really got my attention. As in, "Tennnn — HUT!" That's right, it's for the US Army.   What's ahead for MySpace? Mary Elizabeth Hurn April 27, 2009 With last week's announcement that Owen Van Natta, a Facebook alum, would replace Chris DeWolfe as CEO of MySpace, the social networking giant still finds itself quickly losing more friends to Facebook.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Plastics Industry Focus April 30, 2009 New Selects - Plastics Industry Focus - Dunn Data Company, Inc. - Description: This file contains professionals in the plastic industry. These prospects earn an average of $50,000 annually. This list is 69% male.   Nurses at Home Address April 30, 2009 New Selects - Nurses at Home Address - Belardi/Ostroy - Description: This file contains professional nurses at their home addresses.   Office Depot Masterfile April 30, 2009 New Selects - Office Depot Masterfile - Walter Karl - Description: This file contains people who have bought office supplies, furniture, computer hardware or software and/or printing from Office Depot. These prospects earn an average of $50,000 annually. This list is 58% female.   Complete Barbers April 30, 2009 New Selects - Complete Barbers - Complete Mailing Lists - Description: This file contains professional barbers. These prospects are ideal targets for beauty products, magazines and trade publications.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Obama taps Google's Schmidt for advisory council

April 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Obama taps Google's Schmidt for advisory council Sharon Goldman April 28, 2009 Google CEO Eric Schmidt's ongoing relationship with President Obama has just gotten an official stamp. According to the White House, Schmidt has been named as a member of the Council of Advisors on Science and Technology, a group which will advise the president and vice president on a variety of science, technology and innovation areas.   New Aflac campaign focuses on the facts Lauren Bell April 28, 2009 Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance.   AmEx debuts post-Northwest merger Delta loyalty card campaign Dianna Dilworth April 28, 2009 American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.   Print-only catalogs losing ground Chantal Todé April 28, 2009 The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to the 2009 National Directory of Catalogs. Continuing a trend from the past several years, however, the number of print catalogs with online editions grew from 8,675 to 8,894 from last year. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year.   Unum Group sees increase in e-mail, using landing pages Dianna Dilworth April 28, 2009 Unum Group, a provider of disability, group life, long-term care and voluntary benefits, has found that using e-mail for pre-enrollment communications has increased its response rates by using e-mail service provider Silverpop's landing page product.   NewScale among first users of Jigsaw's "Data as a Service" Lauren Bell April 28, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."   Jeep owners list available April 28, 2009 McCarthy Media Group has introduced the GLP Jeep Cherokee Vehicle Owners list to the market. The file contains prospects who are interested in customizing and personalizing their Cherokee.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition How can a direct marketing agency use Twitter as an effective recruiting tool? Tracy Cote, Executive director, talent, Organic April 20, 2009 The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also has very practical applications.   Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more April 20, 2009 Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Meeting Planners at Email Address April 29, 2009 New E-mail - Meeting Planners at Email Address - ALC - American List Counsel - Description: This file contains corporate meeting and convention planners.   Hispanic Members from North American Affinity Club April 29, 2009 New List - Hispanic Members from North American Affinity Club - Chilcutt Direct Marketing - Description: This file contains Hispanic members of the Handyman Club of America, National Home Gardening Club, National Health & Wellness Club, North American Hunting Club, Cooking Club of America, North American Fishing Club, Creative Home Arts Club, This History Channel Club, PGA tour Partners Club, National Street Machine Club and Motorcycle Riders Club of American.   Families with Children April 29, 2009 New List - Families with Children—Ages 4 to 15 - Partners Marketing, Inc. - Description: This file contains parents of children ages 4 to 15.   Data Express Senior Citizens Caregivers April 29, 2009 New List - Data Express Senior Citizens Caregivers - LDS Group Inc. - Description: This file contains senior citizens and the families that care for them.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: UPS launches ad agency review

April 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News UPS launches ad agency review Bryan Yurcan April 27, 2009 UPS Inc. said it will be conducting a global ad agency review. Its incumbent US agency, The Martin Agency, is invited to participate, said Karen Cole, UPS spokesperson. The review will cover global advertising, media buying, relationship marketing and digital services, she said.   Portfolio gets axed Lauren Bell April 27, 2009 Condé Nast Portfolio has ended its short but dramatic run. The May issue, out now, will be the last for the glossy business magazine. Launched with much fanfare in May 2007, Portfolio has published only 21 issues. As of December 31, total paid and verified circulation was 449,005 — 12.3% higher than its rate base of 400,000.   FootSmart signs with ExactTarget for personalized e-mails Chantal Todé April 27, 2009 Foot healthcare products cataloger and online retailer FootSmart has teamed up with ExactTarget for personalized e-mail marketing campaigns aimed at baby boomers. Through ExactTarget's integration with FootSmart.com's customer database and Web analytics provider Coremetrics, the company will develop a profile of each customer based on online browsing and purchase history data coupled with offline purchases from FootSmart's catalog mailings.   Coors debuts interactive site to support new cold can Dianna Dilworth April 27, 2009 The Coors Brewing Company has launched a new marketing program to support its new Coors Light "cold-activated" cans. On May 15, Coors will introduce eight-, 10-, 12- and 16-ounce Coors Light and Coors Banquet in the cans, which let drinkers know when the beer is at the optimal drinking temperature by turning the mountain design on the can blue.   Outdoor enthusiasts list now available April 27, 2009 Demand Media has introduced the Trails.com - Affluent Outdoor Enthusiasts list to the market. This list is composed of eco-friendly, outdoor lovers who are planning a trip.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition Creative campaigns from Sheetz, AT&T and Jameson Irish Whiskey April 20, 2009   Brands compete for app attention David Ward April 24, 2009 No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases ABLE Professors Masterfile April 28, 2009 New Selects - ABLE Professors Masterfile - Act One Mailing List Services, Inc. - Description: This file contains college and university professors.   Country Business April 28, 2009 New List - Country Business - Direct Media, Inc. - Description: This file contains subscribers of Country Business magazine which offers news and information regarding new products, merchandising ideas and trends for retail business owners.   Daily Devotional Words of Wisdom April 28, 2009 New List - Daily Devotional Words of Wisdom - Estee Marketing Group - Description: This file contains people who have subscribed to a popular Web site that offers daily devotional thoughts, prayers and bible verses.   Instant Male Virility April 28, 2009 New List - Instant Male Virility - Impulse Media - Description: This file contains mostly male buyers of the natural supplement Instant Male Virility.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.