DMNews: Epsilon's Kennedy to boost focus on analytics

January 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News Epsilon's Kennedy to boost focus on analytics Lauren Bell January 27, 2009 Epsilon will focus more heavily on analytics, but the company will face no major changes, said its new CEO and President Bryan Kennedy.   NRF projects retail sales decline for 2009 Chantal Todé January 27, 2009 The National Retail Federation is projecting retail industry sales will decrease 0.5% from last year as many of the same factors putting pressure on consumer spending in 2008 continue into this year.   Yahoo Q4 as expected Mary Elizabeth Hurn January 27, 2009 Yahoo has released its Q4 and fiscal year 2008 earnings results. Revenues were down to $1.806 billion in Q4, a 1% decrease from the same period in 2007 when revenues were $1.832 billion. For the year, however, revenues were up 3% over 2007 from $6.969 billion to $7.209 billion.   Survey: More DM layoffs, hiring cuts expected Bryan Yurcan January 27, 2009 Direct marketers expect more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report based on a recent study by the Direct Marketing Association and Bernhart Associates Executive Search LLC.   SportingNews.com increases search and e-mail efforts Dianna Dilworth January 27, 2009 SportingNews.com, an online destination for sports fans, is upping its online marketing efforts with a new e-mail program and a new search engine optimization effort. The new e-mail strategy, which is being done in conjunction with ExactTarget, involves revamping the newsletters and being smarter about how they promote these newsletters.   B-to-B ad network Inflection Point Media launches Mary Elizabeth Hurn January 26, 2009 Business-to-business ad network, Inflection Point Media (IPM) has opened its doors in South Norwalk, CT. The company's portfolio consists of 10 top level and over 50 sub-level B-to-B sites which combined have nearly 32 million monthly users.   Anxiety sufferers list now available January 27, 2009 Integrated Business Services Inc. has introduced the Active Anxiety Sufferers (GAD) Sufferers at Home list to the market. This list is composed of individuals who suffer from generalized anxiety disorder.   In This Week's Print Edition Drive auto sales online Bryan Yurcan January 26, 2009 You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.   Social media can boost customer loyalty January 26, 2009 Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.   Today's lists and databases JCT Platinum Executives with E-mail January 28, 2009 New E-mail - JCT Platinum Executives with E-mail - The Services Group - Description: This file contains business executives who pay for business expenses with platinum credit cards.   Physician's Guide - Otolaryngologists January 28, 2009 New List - Physician's Guide - Otolaryngologists - Complete Mailing Lists - Description: This file contains physicians who specialize in ear, nose, throat, head and neck disorders.   Weekly New Businesses January 28, 2009 New List - Weekly New Businesses - CGC Consulting Services, Inc. - Description: This file contains prospects working at business corporations.   Christian Buyers Network Christian Donors January 28, 2009 New List - Christian Buyers Network Christian Donors - List Management Plus - Description: This file contains Christians who have bought Christian-related products and have donated to a variety of charities.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2 ACT NOW & SAVE $100 March 19, 2009 in New York, NY   Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Getting to Know: Alexandra von Plato, chief creative officer at Digitas Health Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read.  DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Account Executive Dunn Data Company   Brewster, New York Segment Marketing Director Elsevier   Philadlephia, Pennsylvania Sr Director Customer Marketing Elsevier   Philadelphia, Pennsylvania Creative Director SKM Group, Inc. Depew, New York Direct Mail Retail Marketing Manager, Vice President Compass Bank Birmingham, Alabama Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.