DMNews' Database Weekly: MPower to support Dallas YWCA growth strategy

September 18, 2008 News MPower to support Dallas YWCA growth strategy Lauren Bell September 17, 2008 The YWCA of Metropolitan Dallas has tapped MPower to provide the CRM system behind its latest growth push.The nonprofit, which is one of the YWCA's largest US chapters, will use MPower, an open source offering, to better manage its donor database and target its direct mail campaigns.   Countrywide notifies customers of data breach with direct mail Lauren Bell September 16, 2008 Countrywide is notifying customers that their personal information may have been sold to a third party by a former employee. The mortgage lender, recently acquired by Bank of America, learned of the breach in early August.   New online data company BlueKai strives for quality, privacy Lauren Bell September 15, 2008 A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.   Spotlight conversation: A coffee connection Chantal Todé September 15, 2008 Green Mountain Coffee's Crites sheds light on continuity clubs.   MBTA uses mail to promote program to businesses Bryan Yurcan September 12, 2008 The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program. Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.   Column Is automation compatible with sales forces? Jean-Michel Moutot, assistant professor of marketing, Audencia Nantes School of Management, France September 17, 2008 Are CRM and sales force automation systems compatible with sales forces? Rather than being the paradox it first seems, this question deserves to be asked. Sales forces historically resist computerization and instead tend to man the barricades in the face of the digital revolution.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Social, mobile lead engagement for generation Y: Shop.org keynote

September 18, 2008 Advertisement In today's explosive Spanish-speaking market, Televisa Publishing helps you target your perfect niche. When looking to make an impact with Spanish-speaking subscribers, the Televisa Publishing Magazines mailing list can help you reach magazine lovers from all walks of life. Select by recency, title, and more — and enjoy knowing that you are reaching your most responsive audience. For more information, please contact: Femina Lalji at 631.787.3027 or email feminlal@specialistsms.com Today's News LL Bean to open first store in China this month Chantal Todé September 17, 2008 LL Bean will open its first of five stores in China this month as part of a joint venture with Youngone Corp. of Korea. This represents the first time the outdoor outfitter's products will be available to consumers in China through retail.   E-commerce takes seat at the table: Shop.org keynote Dianna Dilworth September 17, 2008 The Web is no longer the underdog and e-commerce is finally getting the attention that it deserves, said Sucharita Mulpuru, senior analyst at Forrester Research, in today's Shop.org keynote address.   Overstock adds CommerceHub platform Bryan Yurcan September 17, 2008 Online discount retailer Overstock.com will now use CommerceHub's Supply-on-Demand integration and fulfillment platform. The CommerceHub platform will allow Overstock.com to bring on new suppliers, enabling it to expand product selection, the company said.   Green Mountain Coffee acquires Tully's Coffee Chantal Todé September 17, 2008 Green Mountain Coffee Roasters Inc. will acquire the Tully's coffee brand and wholesales business from Tully's Coffee Corp. for $40.3 million in cash by the end of the calendar year. The move is intended to drive West Coast growth and penetration of the Keurig brand.   MPower to support Dallas YWCA growth strategy Lauren Bell September 17, 2008 The YWCA of Metropolitan Dallas has tapped MPower to provide the CRM system behind its latest growth push.The nonprofit, which is one of the YWCA's largest US chapters, will use MPower, an open source offering, to better manage its donor database and target its direct mail campaigns.   List of outdoor enthusiasts available September 17, 2008 Midwest Direct Marketing has introduced the Active Outdoor sports enthusiast list to the market. These are individuals who enjoy various outdoor sports such as mountain biking, hunting and fishing. They are 60% male with an average income of $65,000.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Fair Fee Act could help small retailers Cara Wood September 15, 2008 If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could affect both online and bricks-and-mortar retailers that accept credit or debit card payments.   Marketers await the full emergence of mobile search Mary Elizabeth Hurn September 15, 2008 The launch date is near for HTC's Dream, the first handset running Google's new Android mobile operat­ing system — which could mean the first serious competition to Apple's iPhone.   Today's lists and databases Ben Bergin Opportunity Buyers September 17, 2008 New List - Ben Bergin Opportunity Buyers - Macromark - Description: This file contains people who have responded to the Ben Ber­gin money making system. This list is 64% male, with an average unit of sale between $295 and $1,500.   They Gotta Have It — Weight Loss and Wellness Infomercial Buyers September 17, 2008 New List - They Gotta Have It — Weight Loss and Wellness Infomercial Buyers - Infocore - Description: This file contains individu­als who have purchased various weight loss products through DRTV.   Concrete Contractor September 17, 2008 E-mail - Concrete Contractor - MeritDirect - Description: This file contains con­tractors from residential and commer­cial/industrial concrete projects.   Senior Citizen Mail Order Buyers E-mail Masterfile September 17, 2008 E-mail - Senior Citizen Mail Order Buyers E-mail Masterfile - Take 5 Solutions - Description: This file contains senior citizens who spend on travel adven­tures, charitable donations, enter­tainment and other segments. They are 70% female and have an average income of $55,000.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. DMNews talks with Holly Pavlika, creative director, G2 Direct & Digital DMNews' executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing. Click here to listen.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.