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DMNews: 1-800-Flowers blooms with Facebook transactions

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October 5, 2009 Check out DMNews on your smartphone  Today's News 1-800-Flowers blooms with Facebook transactions Dianna Dilworth October 02, 2009 Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers. The brand, which launched a transactional application that lets customers shop directly from a Facebook app in July, is also concurrently running two Facebook contests to reward existing customers and encourage them to share interest in the brand with friends.   Audi of America selects RTC as CRM agency Cara Wood October 02, 2009 Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.   HSN partners with Motricity for mobile initiatives Nathan Golia October 02, 2009 HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.   MMA updates mobile advertising guidelines Dianna Dilworth October 01, 2009 The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.   EMS relaunches e-commerce Web site Chantal Todé October 02, 2009 Multichannel outdoor gear and apparel merchant Eastern Mountain Sports has relaunched its e-commerce Web site as part of an ongoing rebranding that includes larger new stores in key markets. GSI Commerce developed the site with a focus on enhancing the customer experience to make it similar to a store visit.   ParadyszMatera names Stagno president of analytics unit Frank Washkuch October 02, 2009 ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.   From the Print Edition USPS branch closures unlikely to affect DM Frank Washkuch A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in small uproars on the local level.   DMNews chats with Skip Weldon, VP of marketing at Friendly's DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign   Web Weekly Ad networks 101 Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.   more » Today's lists and databases LivePath Online Ad Network iPhone Owners New list — LivePath Online Ad Network iPhone Owners — Lighthouse List — This file contains people who have purchased a variety of goods from various Web sites with a bank card. They also responded to a survey answering several questions about their purchase habits, including whether they have recently purchased or own an iPhone.   WorkingSolo.com Active Newsletter Subscribers New list — WorkingSolo.com Active Newsletter Subscribers — DirectInnovations — This file contains individuals who want to start or grow their own solo business. They have subscribed to the Working Solo e-mail newsletter.   Journal of Pediatric Dental Care Active Subscribers New list — Journal of Pediatric Dental Care Active Subscribers — Contreras Personal Marketing Group — This file contains readers of the quarterly official journa published by the Southeastern Society of Pediatric Dentistry. This publication reaches members and subscribers throughout the US, especially in the south and California.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.