DMNews: Virgin Atlantic debuts Airphoria campaign

October 3, 2008 Advertisement Today's News Virgin Atlantic debuts Airphoria campaign Dianna Dilworth October 02, 2008 Virgin Atlantic Airways' new US campaign, "Airphoria," is centered on creative that highlights the experience of flying Virgin America, regardless of the class. It was created with Virgin's agency of record, McKinney.   Coldwell Banker launches iPhone listing site Mary Elizabeth Hurn October 02, 2008 Coldwell Banker Real Estate has launched a mobile site specifically tailored for the iPhone. When visited on an iPhone, www.coldwellbanker.com allows users to search property listings and estimate home values without downloading software.   Southwest adds to business traveler services Lauren Bell October 02, 2008 Southwest Airlines has added a new fast-lane perk to its Rapid Reward loyalty program, which it is also extending to its Business Select passengers.   Creative Search Media releases interactive marketing services Mary Elizabeth Hurn October 02, 2008 Interactive marketing firm Creative Search Media has released four emerging media marketing services: CapTive Digital Media Advertising; PromoTive Viral and Social Media Marketing; AddicTive Email and eCRM; and MoTive Mobile Marketing.   Worldata picks up Ziff Davis management October 02, 2008 Worldata is once again managing the Ziff Davis Media files. The company had managed the lists before Walter Karl, the most recent list manager   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business September 29, 2008 Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.   Vans skates into mobile to form brand affinity Dianna Dilworth September 29, 2008 Lifestyle and skateboarding apparel brand Vans is entering the mobile space with text and mobile downloads. The apparel company has launched mobile offerings through partnerships with FunMobility, a mobile ringtone and wallpaper vendor, and Access 360, an SMS marketing platform.   Today's lists and databases Momsense @ E-mail October 03, 2008 E-mail - Momsense @ E-mail - ListBargains - Description: This file contains mothers with children who need clothing, toys, entertainment, music CDs and DVDs, educational publications and services, books, infant paraphernalia, groceries and furniture. These busy caregivers have registered online and have responded to surveys about their home life. They have opted in to receive offers and are always looking for value. These parents search for offers from child-friendly brands that they know their children need and want. These women have either pur­chased online, through direct mail or both. They have completed surveys regarding their families and have registered on sites that have the information that they want. These credit card buyers have an average income of $50,000.   Formula #1 Astrology Buyers October 03, 2008 New List - Formula #1 Astrology Buyers - Impulse Media - Description: This file contains buyers generally more than 40 years old who have purchased an astrology chart to give them knowledge of what will come in their lives. Love, money and health are a few of the topics on which these buyers seek answers. It is 65% female.   Get Your Motor Running: Motorcyclists October 03, 2008 New List - Get Your Motor Running: Motorcyclists - Beach List Direct - Description: This file contains avid bik­ers who enjoy the open road and often travel in groups. They will be responsive to offers for motorcycle apparel and road gear, travel, telecommunications, credit cards, magazines, music, insurance and entertainment. The audience can be targeted by motorcycle make, model or year. It is sourced from extended warran­ties and motorcycle service records.   TechRepublic Enterprise Spotlight Masterfile October 03, 2008 New List - TechRepublic Enterprise Spotlight Masterfile - MeritDirect - Description: This file contains an audi­ence of highly qualified IT professionals, including the most active and engaged TechRepublic members. Users are recruited when they purchase products and services from TechRepublic, ordering registration for membership. TechRepublic, a CNET Networks com­pany, is an online destination for IT executives and professionals seeking to leverage the power of peer networking and hands-on experience. E-mail addresses are also available.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline Oct. 6 LAST CHANCE to enter the 31st John Caples International Awards. CLICK HERE to submit your entry today. Problem Solver: How can I rapidly rev up direct mail response? An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
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