DMNews Database Weekly: Acxiom acquires DMS, expands into Middle East-North Africa region

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September 24, 2009 Check out DMNews on your smartphone News Acxiom acquires DMS, expands into Middle East-North Africa region Mary Elizabeth Hurn Acxiom announced September 23 that it will acquire Direct Marketing Services, which has offices in Saudi Arabia and the United Arab Emirates, to extend the data marketing agency's footprint into the Middle East-North Africa (MENA) region. Financial terms of the deal, which is expected to close by the end of next month, were not disclosed.   Facebook partners with Nielsen for measurement Dianna Dilworth Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.   Omniture and ComScore form partnership Mary Elizabeth Hurn Web analytics firms ComScore and Omniture have formed a partnership to better analyze and track online audiences. Together, the companies will create a unified measurement service for publishers and advertisers, they announced September 21.   Media Horizons steers away from co-op model with new database launch Cara Wood Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision.   American Express adds more options to Membership Rewards Mary Elizabeth Hurn American Express has expanded its Membership Rewards program, adding a "specials" section to its rewards site that offer cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on September 16.   Infocus releases dental hygienist list The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.   Column Four ways to improve marketing by leveraging Intelligent Mail Kevin Conti, director of communication intelligence, Pitney Bowes Business Insight   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Expedia debuts StorePoint Expandables rich media ad units

September 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  ADVERTISEMENT Today's News Expedia debuts StorePoint Expandables rich media ad units Dianna Dilworth September 23, 2009 Expedia Media Solutions, the advertising sales division of Expedia, broadened its display ad unit offering this week to include rich media units called StorePoint Expandables. This is Expedia's third release of ad unit offerings since 2008, when the e-commerce company began to grow its business model to include display advertising.   Acxiom acquires DMS, expands into Middle East-North Africa region Mary Elizabeth Hurn September 23, 2009 Acxiom announced September 23 that it will acquire Direct Marketing Services, which has offices in Saudi Arabia and the United Arab Emirates, to extend the data marketing agency's footprint into the Middle East-North Africa (MENA) region. Financial terms of the deal, which is expected to close by the end of next month, were not disclosed.   Zappos.com lets customers try on customization Chantal Todé September 23, 2009 Online shoe retailer Zappos.com is increasingly focused on building long-term relationships with customers via social networking features, one of the company's marketing strategists explained to DMNews. Preliminary results are promising, with increases in the number of pages viewed per visit and sales, since it added the features.   Miles Media uses social tools in e-mails for travel campaigns Dianna Dilworth September 23, 2009 Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.   Infocus releases dental hygienist list September 23, 2009 The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.   From the Print Edition How to design a good shopper program William Young, VP of sales and marketing, Concept Shopping Executing an efficient and effective shopper marketing program requires three direct marketing tactics: relevance, reach and reward. Understanding the unique preferences of each shopper is the only way to create and deliver truly relevant offers. Shopper preferences can be found in the purchase history of your better shoppers. These shoppers are also the most efficient to reach and influence.   Mail can still drive b-to-b e-commerce David Broughton, principal, BRC Marketing Based on the buzz these days, I get the impression many in our business think "multichannel marketing" means including social media with your paid search campaign. For those of us working in business-to-business marketing before "friend" became a verb, direct mail was usually the centerpiece of most multi-channel campaigns. However, the astronomical growth of the Web — and a concurrent shift in marketing budgets — has left the once-venerable workhorse of direct mail languishing in the barn.   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » Today's lists and databases Weight Watchers Magazine - Ethnic / Religious Masterfile New selects — Weight Watchers Magazine - Ethnic / Religious Masterfile — ALC — This file contains active women who subscribe to Weight Watchers magazine. The median age of these women is 45. Sixty-two percent are married, 60% are college educated, 77% are homeowners and 40% have children under age 18. A third have a household income over $75,000   Trailblazers Travelers to Foreign Lands @ Email New e-mail list — Trailblazers Travelers to Foreign Lands @ Email — ListBargains — This file contains travel enthusiasts. These prospects charge their trips on their premium credit cards, are members of frequent-flyer plans, and are owners of laptops, portable DVD players and iPods.   Community Magazine/Affluent Jewish Community Magazine/Affluent Jewish — Market2Jews.com — This file contains subscribers to Community Magazine, a Sephardic Jewish monthly. This is a niche audience of affluent business owners, investors, and consumers, with a median household income of about $150,000 and a median subscriber household net worth in the million-dollar range.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.